Dad Log - Stardate 04192018 - Selling Out (Affiliations & Partnerships) - a podcast by DadGotGame

So I actually don't say selling out at all in this video. Let's get that out of the way. But, I do talk about sponsorships, and how important it is to evaluate who YOU are going to partner with when it comes to products. I got quite a few questions from folks after announcing my Gunnar Optiks affiliation, and I wanted to make sure I address some of the things I was asked.

When you are approaching a company regarding partnership or affiliation (or when they approach you) it's important to consider how your brand will represent that company and how that company will represent your brand! A partnership and even an affiliation, is a two way street and should be mutually beneficial to both of you. If it's not, you need to consider why you're pursuing the relationship in the first place, and how the relationship will impact you and your brand long term. God Bless!

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