The Psychology of High-Ticket Sales - a podcast by Dan Lok

Remember when you found out someone paid thousands of dollars for the ugly painting hanging on the wall?

You’re wondering why someone would pay that kind of money for horrible artwork. The answer is they saw the value. People afford what they want to afford. You might not think their purchase makes sense, but it makes sense to them. Click to tweet

As a business owner or a salesperson, you’ll find the number one reason people don’t buy from you is not money. They say it’s money. But it’s not money. Sure, they’ll tell you that they can’t afford it, but in reality money is not the issue.

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