KPI Golf's 85/50 Membership Sales Program from the Member's Side from 2019-04-05T01:34:35

I played the Golden Bear Club in Orlando today. It's outstanding. 

My friend just joined the club and he's super excited about playing more golf with his friends out there right now....

Interview with Blue Sky GM: How Real-Time Performance Data Brings Huge Impact to Golf Operations from 2019-03-24T20:00

In this episode, we're interviewing David Mayo, the General Manager at Blue Sky Golf Club in Jacksonville, Florida. The club is managed by Listen

A Data-Backed Discussion on Golf Inclusion & Participation with Stuart Lindsay from 2019-03-12T20:00

Stuart Lindsay has been in technology and data-driven marketing research since the early '80's. He's one of the golf industry's foremost thought leaders on industry trends, localized marketing r...

Golf Course Owners Forum - How to Market and Sell Golf from 2019-03-06T21:00

In today's Golf Course Owner and Operator's Forum, we're discussing how to market your golf facility.

I'm leading a discussion on strategies that golf courses typically fail to consider. ...

Welcoming the Golf Industry into the Modern Age - Using Data on a Daily Basis to Win from 2019-03-05T21:00

Data in the golf industry is completely fragmented. There are more than 20 major point of sale systems (think cash registers with accounting software)...and they don't speak the same language. Listen

Giving Without Expectation - Business Strategy with Legs from 2019-03-04T21:00

At the core, KPI Golf is built around the principle that golf courses serve as the epicenter of the communities in which they reside. The local living environment goes the way of your country cl...

A Case Study: Free Golf Lessons in Orlando from 2019-02-28T21:00

We're working with a couple different golf courses right now to deploy a test run of free golf lessons as a marketing instrument. The program is part of ...

John Brown Shares His 85/50 Golf Course Membership Sales Strategy from 2019-02-20T21:00

The private club model is changing. In the past, exclusivity and privacy was highly touted. Nowadays, younger generations don't look nearly as favorably on these kinds of policies and clubs in g...

Why Golf? Because You’re One Day Away from the Keys to the Castle from 2019-02-19T21:00

If you’re 20 or 30-something and you don’t know how to play golf, you’re making a huge career mistake. All the old dudes running companies are retiring and play more golf than any other part of ...

Why a 90-Page Request for Proposal is Probably Bad for Business from 2019-02-13T21:00

KPI Golf responded to 2 requests for proposal today - one of which was a whopping 90 pages long!

So, you can probably imagine the work that went into composing a 90-page RFP. I won't ment...

Golf Course Owners: How to Get Vendors Competing for Your Business from 2019-02-06T21:00

John Brown is talking with one particular golf course owner about operating expenses on our Club Operator's Forum. This is a 6-week program ...

John Brown’s PGA Show Recap - Hampton Connect, Mini Launch Monitors & Equipment from 2019-02-02T21:00

We had a great 2019 PGA Show.

KPI Golf struck an incredible collaboration deal with MG Orender and Hampton Golf to deliver their new Hampton Connect club management software to the market...

Exactly How Free Golf Lessons Are Helping Golf Courses Win vs. Slumping Demand from 2019-01-30T21:00

The Free Golf Lesson Marketing Plan

Our free golf lesson program is designed to completely change the way that golf instruction is deployed as a marketing tool for country clubs. Below,...

Options for Underperforming Golf Courses from 2019-01-15T21:00

John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard ...

The Good, Bad and the Ugly of Golf Course Ownership from 2019-01-12T21:00

John bought his first golf course at the age of 23. Ever since, he's been involved with owning and operating golf facilities of all kinds around the country. In this podcast episode, he discusse...

Country Club Pitfalls: Golf Management Deals Too Good to Be True from 2019-01-08T21:00

Country clubs bringing in outside management do so in one of two major ways:

1. They recognize they need help and expertise to help them move forward optimally.

2. A firm offers to...

Golf Courses Turning to Tumbleweeds from 2019-01-02T21:00

Visiting my parents in Southwest Florida this week. Their golf community lost their golf course a couple years back and it’s super sad to see.

All the residents came here for social golf,...

John Brown on Humility, Mistakes & Data-Driven Decisions from 2019-01-01T21:00

There is no solution that allows for anything other than constant oversight and management. This is because conditions, economies, market positions, competition, and consumer preferences are alw...

Ways Deploying Trust Can Bring Revenue to Your Golf Club from 2018-12-25T21:00

When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution ...

Keynote: Golf Course Marketing for Club Owners from 2018-12-20T21:00

We've been living in a thriving economy filled with a huge wave of avid senior golfers for the past 5-10 years. That's not going to last forever. Golf course owners need to aggressively push for...

The Big-Time Advantages of Local Synergies Between Golf Courses - Clustering from 2018-12-19T21:00

KPI's John Brown and Casey Bourque discuss the advantages of golf course clustering for golfers, staff members and for operators. According to John, this was a hugely successful strategy that he...

Private Golf Course Turnaround - John Brown's Hybrid Solution from 2018-12-17T21:00

The Private Club Model Isn't for Everyone Anymore

KPI Golf's John Brown discusses a special private golf club turnaround in Hilton Head, South Carolina.

This pri...

Know a Golf Instructor Bringing Big Impact? Here's a Stage to Share Their Story from 2018-12-15T21:00

$300/Hr Golf Lessons aren't Helping Anyone

Golf Digest just ran an article on the nation's top golf instructors under 40. I get it that these are the elite instructors ...

KPI Golf’s John Brown Shares Survival Advice for Underperforming Golf Clubs from 2018-12-11T21:00

KPI Golf's Casey Bourque and John Brown discuss the golf marketplace and how underperforming golf clubs can compete. The truth is that golf participation is down and common sentiment is that the...

The Business Case for Free Golf Lessons | Keynote at Golf Academy of America from 2018-12-02T21:00

KPI Golf’s Casey Bourque speaks at the Golf Academy of America campus in Orlando about the state of the golf business and why complacent golf courses are going to lose when the economy takes a t...