Podcasts by Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff https://www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress https://www.linkedin.com/in/erickress/
Laura Taranto @laurataranto https://www.linkedin.com/in/laurataranto/
Phillip Black @econosopher https://www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe https://www.linkedin.com/in/jenniferd
Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
Further podcasts by Deconstructor of Fun
Podcast on the topic Videospiele
All episodes
Mobile Gaming Market in 2024 with Lexi Sydow of Data.ai from 2023-12-11T09:34:57
Want to catch your Data.ai 2024 predictions in a TWIG-like format? We got you covered! Listen
"Zero" Cost Acquisition Tactics from 2023-12-08T22:32:50
How do you acquire your very first players without a marketing budget? What guerrilla marketing tactics work for games, and how can you execute them creatively?
Host, Listen
TWIG #261 Reacting to GTA VI 🚗 🔫 from 2023-12-07T17:45:12
The not-so-Fabulous Five are right back at it discussing GTA 6 trailer that broke the internet. We recap Slush, the latest boondoggle with Mishka and Phil. Predict what the console gaming market...
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TWIG #260 Get the F out of here! State of Mobile from 2023-11-30T18:21:28
Ethan's back, and so is Kress telling him to "Get the F Out of here!" Laura breaks down June's Journey $1B revenue milestone with Ethan chiming in with a history lesson on Hidd...
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Product Marketing Management in Games with Jesse Lempiäinen, Founder/CEO of Geeklab from 2023-11-27T08:53:51
What is the role of Product Marketing Managers (PMMs) in gaming? The discussion emphasizes two key aspects that PMMs enable: Firstly, facilitating the identification of product-market fit ear...
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TWIG #259 Monopoly Go's Winning Formula from 2023-11-24T15:12:59
We have a full house and lots of topics to cover! The talk of the week is Scopely's Monopoly Go crossing $1B in revenue in just 7 months. We have a Esports smackdown and we also talk a bit a...
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WHAT HAPPENED TO THE WEB3 GAMING DREAM??? from 2023-11-20T10:18:56
In the heyday of 2022, there was an unprecedented surge in investment in Web3 games, capturing nearly half of all investment in both dollars and raw numbers. However, the excitement and speculat...
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TWIG #258 Grouchy Kress Alert 🚨 from 2023-11-16T19:42:34
Kress embraces grouchiness and brings the fire to today's podcast. Phil gets triggered by behavioural economics delivering an epic rant. Mishka weakly defends his “China” point and Jen talks...
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7 x GAME INDUSTRY TRUTHS with CHRIS HEWISH, PRESIDENT of XSOLLA from 2023-11-13T08:21:14
In the latest podcast, Mishka delves into an all-encompassing discussion with Chris Hewish, President and interim CEO of Xsolla. Chris boasts an impressive gaming career that spans iconic compan...
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TWIG #257 Undercover at Blizzcon 🦹 from 2023-11-09T22:33:18
With Miska resuming his jet-set life, Jen reviews hygiene at Blizzcon, while Kress tells us his opinion on the unexpected departure of PlayStation CEO and reminds us of the difference between Tr...
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Chris Petrovic Teaches Acquiring Great Gaming Companies from 2023-11-06T09:17:39
Are you ready for the Merger & Acquisition Masterclass? Learn from Chris Petrovic, former Zynga Head of Corporate Strategy, why game companies venture into M&A, what are the biggest chal...
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TWIG #256 "WHAT THE HELL IS GOING ON WITH VIDEO GAMES?" from 2023-11-02T17:06:14
As Microsoft reorgs Xbox leadership, we debate who could be the perfect person to replace Bobby Kotick as the CEO of Activision. We also discuss why our industry has all the layoffs in the middl...
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DIARY OF A (retired) CEO from 2023-10-30T11:00:56
In this episode, we explore the unique challenges and successes of a remarkable woman CEO in the gaming industry.
Our guest, Carol Miu, has shattered glass ceilings and achieved incredib...
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How to Get Press, Tips from Mobilegamer.biz from 2023-10-27T21:57:53
How do game companies get press for their new games, big company moments, or new hires? We ask Neil Long, founder and editor ofListen
TWIG 255: "F You Unity, We're not Paying!" from 2023-10-26T15:04:20
The non-sick trifecta of Kress, Phil, and Jen hold down the fort. Kress pushed back on the India opportunity, arguing it's only for the top-of-the-top games. The gang revisits the Unity runt...
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How to Deal With Negative Feedback a conversation with Sophie Vo of Rise and Play from 2023-10-23T12:03:57
How to deal with negative feedback? And the importance of self-esteem, self-awareness, self-reflection, and self-evaluation.
In today’s Episode joined by my friend and former colleague, ...
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Untapped India Mobile Opportunity from 2023-10-20T07:01
According to Niko Partners, the India games market is projected to generate almost $900M in 2023...
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TWIG #254 Unity and Activision CEO Fantasy Draft from 2023-10-19T13:19:16
Laura and Phil deep dive into Monster Hunter's early positive numbers in Japan before arguing over Warcraft Rumble's design and art choice. Jen and Kress put the Activision and Microsoft...
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AR Gaming revived by the Meta Quest 3? from 2023-10-13T08:00
Is there an opportunity for AR gaming on mobile after all the attention coming to AR from the Meta Quest 3 and Apple Vision Pro?
Here to unpack that topic is Asad J Malik, CEO of Jaru AR....
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TWIG #253 John Riccitiello's Legacy / EA post FIFA in Numbers from 2023-10-12T12:16:53
Mishka takes a break from his Chatty Cat Euro Tour and joins the podcast with the fabulous, Jen Donahoe, Laura Taranto, Phillip Black, and Eric Kress. The crew discusses the legacy of John Ricciti...
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The Art of Hiring and Getting Hired with Jordan Mazer, Head of Talent at a16z Games from 2023-10-09T10:33:36
Needless to say, the games industry is going through a rough patch after a decade of booming growth. That is why this episode, with a16z’s Jordan Mazer, is very relevant both for companies and i...
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TWIG #252 Unity's CEO Finally Speak Out while Epic Lays Off 900 from 2023-10-05T18:41:39
Join us in Tel Aviv > LINK
The fabulous four discuss Epic's massive la...
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REPRESENTATION IN GAMES and Game Award shows from 2023-10-02T08:00
Co-host of TWIG, Jen Donahoe, kicks off her one-on-one deep dive series of podcasts designed to give listeners actionable tips from experts in the game industry across marketing, publishing, med...
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TWIG #251 If we were running Unity, we'd... from 2023-09-28T16:09:33
Join us in Tel Aviv > SIGNUP
We have the full crew back in the house Toget...
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SPEEDRUN with a16z's Josh Lu and Andrew Lee from 2023-09-26T05:56:45
SPEEDRUN >>> application link
Do you h...
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TWIG #250 XBOX SAID WHAT??? from 2023-09-21T19:24:24
Tel Aviv Game Executive Brunch > SIGN UP
With Mishka multiple ...
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AI GAMING REVOLUTION: Shaping the Future of Play with Pieter Kooyman from 2023-09-19T08:51:22
Tune in for a captivating exploration of AI's impact on the gaming industry with Pieter Kooyman, CEO and Founder of Half Moon Studios. We discuss the role of AI from the perspectives of ne...
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TWiG #249 Epic Unity Talk from 2023-09-14T14:20:10
Let's not mess around. You're here to hate listen as we dissect the PR firestorm coming out of Unity this week. We know it. You know it. Let's get into it!
--- Send in a voice... Listen
NAVIGATING GAMING MARKET: TRENDS, TRIUMPHS & TROUBLES with Tom Wijman, Newzoo'a Lead Analyst from 2023-09-12T07:11:13
We dive deep into the ever-evolving world of gaming, exploring the latest trends, successes, and challenges in the global gaming market.
We start by dissecting the landscape of mobile, P...
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In Conversation: Minecraft Creator Program Exec Producer Kayla Kinnunen from 2023-09-09T07:00
This week, Ethan sits down with Kayla Kinnunen, Executive Producer for the Minecraft Creator Pla...
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TWIG #248 Nintendo - Past, Present, and Future! from 2023-09-07T17:02:51
In this podcast episode, we dive into the remarkable success of the Nintendo Switch and what lies ahead for Nintendo. The Switch has surpassed Wii's total US sales and is closely trailing th...
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MASTERING COMPANY GROWTH with JOE SCHAEPPI, CEO & Co-Founder of Solsten from 2023-09-04T09:40:44
In this power-packed episode, Joe Schaeppi shares his secrets of success for business leaders, founders, and innovators. From mastering board meetings to becoming the ultimate hub for innovators...
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TWIG #247 From Gamescom with a LOT of ❤️❤️❤️ from 2023-08-31T17:53:48
We have a full house! Phil and Mishka are back from Gamescom reminiscing their flourishing bromance causing Kress to gag (he’s just jealous). We talk about the recently announced slate of games....
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ISTANBUL CONFIDENTlAL with RINA ONUR , CEO @ Spyke Games / co-Founder of Peak Games from 2023-08-28T18:02:34
A $55M seed round for a mobile gaming company sounds like a mistake until you talk to Rina Onar, the CEO of the company that raised it.
Rina is the co-founder of Peak Games, which sold to...
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TWiG 246: Getting cozy with Palia! Merge games trends revealed! from 2023-08-24T15:02:59
With Mishka and Phil living it up with all our lovely listeners at Gamescom, and Ethan to busy building to play pundit this week, it's everyone's three favorite hosts - Listen
Grit Talk with Brett Nowak, CEO of Liquid & Grit from 2023-08-22T09:54:39
Brett Nowak, founder of insights platform Liquid & Grit joins the podcast to answer and ask three questions with Mishka Katkoff. The fellas talk about Brett’s grind from bootstrapping his ...
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TWIG #245 Kress Returns to Question Netflix, Blizzard, Subscriptions and Venture Capitalists from 2023-08-17T16:20:46
Join the Deconstructor of Fun Talent Collective! > for Talent >
TWIG #244 Has Netflix lost it? Does Nintendo even care about mobile? from 2023-08-10T13:58:24
The crew debates Netflix’s Games strategy after the company announces its new controller to play games on TV. Jen goes into a full on Kress mode after Assasin’s Creed beta test rejection. Phil ...
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Co-Development: an Inside Look with Tim Bennison, COO @ Hot Head Games from 2023-08-08T11:10:11
In this episode, Mishka Katkoff hosts a conversation with Tim Bennison, ...
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Star Trek Timelines Team on Maximizing Your LiveOps with Web Shops from 2023-07-31T14:21:45
Web Shops for free-to-play mobile games are a topic we bring up regularly on This Week in Games. The ability to monetize your most engaged players outside of Apple and Google's walled garden...
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TWiG #242 Dinosaurs Crash an Eggy Party & Battle Pass Galore from 2023-07-27T12:03:30
With Eric and Miska cruisin’, Ethan makes a return to host an Eggy Party. Shells are broken as Phil and Ethan debate the cost of Roblox and mobile “reskins”, but it’s unclear if everything is sc...
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In Conversation: Rebellion CEO Jason Kingsley on Leading the Rebellion from 2023-07-26T09:54:33
In an era of AAA company consolidation, as independent studios and mega-publishers alike are gobbled up in a war for exclusive content, storied British game developer Listen
Mastering Remote Work Culture: A Conversation with Playrix from 2023-07-24T06:00
Discover the intriguing dynamics of remote work at Playrix, one of the industry’s leading gaming companies. Did remote work help them become a top mobile publisher, or are there hidden pitfalls ...
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TWiG 241: Web3 Like a Phoenix, FIFA’s Rebrand Scores a Goal, and Tiktok’s Truth from 2023-07-20T14:38:42
Google announced huge play store web3 changes but with extraordinary strings attached. Is it enough sunshine in crypto winter? Listen
No Bull with Joseph Kim, Founder of LILA Games & Game Makers from 2023-07-17T08:14:53
Is there a better way for Mishka Katkoff to return to the podcast than a no bull talk with the one and only, Joseph Kim?
In this episode, the current and former founders talk about the ha...
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TWiG 240: A BIG Return, A BIG VC Check, and A BIG Brand That Can’t Seem to Win from 2023-07-13T14:14:28
The prodigal son, Mishka Katkoff, makes his return to TWiG. And boy, did he bring the hot takes with him. Laura tells us of DC’s latest mobile attempt while the Lasso of Truth wrangles Eric for ...
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In Conversation: CliffyB on Gears of War, Epic and Control Freak from 2023-07-11T16:20:32
You know Clifford "CliffyB" Blezinski as the Lead Designer and face of Gears of War and Unreal...
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TWiG 239: A Ken't Miss Collaboration, Niantic’s Final Folly and the Real Cost of AAA Development from 2023-07-06T14:14:27
Barbie movie anticipation reaches all-time highs, but it’s not clear who paid who for brand integration into Stumble Guys. Marvel Snap escaped our H1 review, but not before dropping a doubling c...
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How Heroic Labs Helps You Grow Retention and Focus on the Fun from 2023-07-03T13:35:58
With privacy changes affecting the front-end of the funnel across the entire mobile games industry, the importance of metagame driven long-term retention of your players has never been higher. <...
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TWiG 238: Honkai Star Rail! Monopoly Go! Diablo Immortal! Nikke! 2023 1H Review from 2023-06-29T13:35:56
Can you believe we're already halfway through 2023? Neither can we. As teased last week, the TWiG crew checks in on some of the biggest mobile, free-to-play releases of the year so far. Listen
In Conversation: Inside UGC Game Development with Gamefam CEO Joe Ferencz from 2023-06-27T15:14:42
TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI? from 2023-06-22T07:00:29
We are tackling LiveOps from both sides of the equation this week with Laura deconstructing the l...
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In Conversation: Bringing UA Measurement to PC & Console from 2023-06-20T07:00:55
An increasingly hot topic amongst the TWiG crew, and the industry at large, is mobile, F2P veterans looking to additional platforms for blue or purple oceans. Between the maturity of the mobile ...
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TWiG 236: Summer Games Fest Gets Hot and Under The Hood of Chrome Valley from 2023-06-15T11:08:52
With Ethan out, the crew runs amok with more shocking regulatory news from the MSFT and ATVI merg...
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TWiG 235: Apple Vision Pro! Diablo IV! Privacy Manifests come for device fingerprinting! from 2023-06-08T11:47:53
The games industry is not taking any time off for summer vacation as we're seeing another absolutely monster week of news. The Vision Pro is here, is Listen
In Conversation: The Secret Science of Games from 2023-06-06T14:25:04
Halo, Destiny, Hearthstone, Warcraft, Fable, Mass Effect, Shadowrun. What do all these classic series have in common? They've all been improved thanks to the UX research and tactics by Listen
TWiG 234 500m Gamers on Tik Tok Can't Be Wrong / Supercell Unleashes the Flood from 2023-06-01T07:00:32
Over 500m Tik Tok users watch gaming content every month, according to Jen's recent trips ...
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TWiG 233 Overwatch 2 Scraps High Profile PvE Mode / PUBG Returns to India from 2023-05-25T07:00:24
First, join us all in welcoming Jen Donahoe as the new, full time member of the TWiG crew! Thi...
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In Conversation: Life is Bigger than Your Career with Ethan & Sophie from 2023-05-23T07:00:39
This week the tables are turned as Ethan is the one being interviewed by Savage Games Studio GM a...
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TWiG 232: Did EA send Lord of the Rings Mobile out to die? Will Peridot be Niantic's next hit? from 2023-05-18T07:00:57
New week, new guest host. This week, Director of Product Tiffany Keller gets behind the mic to t...
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In Conversation: How Pedro Pascal Become the Face of Merge Mansion from 2023-05-15T07:00:06
With their mysterious, high drama, high production value advertisements featuring soap opera worthy twists and turns, Metacore's creative game for Merge Mansion has always been top notch. Bu...
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TWiG #231 - Xbox Admits Defeat in the Console Wars / Riot & Activision Settle Their Gender Discrimination Lawsuits from 2023-05-11T04:04:19
The crew is dropping heat with another action packed week of news. Guest host extraordinaire Jen D...
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Appsflyer's State of Mobile Game Marketing in 2023 from 2023-05-08T07:00:28
As every Twiggy knows, successful marketing tactics are the cornerstone of any top grossing free-to-play game. So Listen
TWIG #230 Why AI is in every single pitch / How Subway Surfer IP should be used / Nintendo's upcoming announcement from 2023-05-04T07:57:37
Hold on to your hats, Twiggies! This week and for the first time ever, we have a female host majority on TWIG! We welcome Jen Donahoe to the guest host hot seat to break down the pros and cons o...
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This Week in Games 229 - Toon Blast + Tony Hawk = Sybo's Next Hit? from 2023-04-29T07:00:03
Get your spray paint ready, Twiggies, because this week Jayne Peressini returns to the guest hos...
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In Conversation: Riot SVP & League Studio Head Andrei van Roon from 2023-04-24T07:00:14
12 years ago, Andrei van Roon was working in transportation modeling and analysis in ...
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TWiG 228 - Sega Buys Rovio! Monopoly Go feels the Love! CoD Warzone Goes P2W! from 2023-04-20T07:00:53
Sega buying Rovio for $775mm is just the tip of the iceberg in a jam packed episode. Phil ...
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In Conversation: Alex Seropian on the Birth of Bungie and Life After Exit from 2023-04-17T07:00:59
This week Ethan is gushing with fanboy love for a hometown hero of his, Listen
TWiG #227 - Saudi Arabia's Gaming Ambitions / Super Mario's Blockbuster Movie / Kress Compliments New Zoo from 2023-04-13T07:00:34
Greetings, Twiggies! The crew is back to discuss all the latest and greatest in games industry news. Hot on the heels of the big Scopely acquisition, Listen
TWiG Hot Take - Savvy Games Group acquires Scopely for $4.9 billion from 2023-04-07T17:34:39
Kress gives his quick take on Savvy's $4.9B acquisition of Scopely. He reviews the pros and cons on this first major acquisition by the Kingdom of Saudi Arabia.
--- Send in a voice m... Listen
TWiG #226 - An Eric says goodbye, but which one? Also, E3 is dead again! from 2023-04-06T03:26:08
This week, one of the Erics says goodbye to TWiG, but which one? In the news, Kress mourns the end o...
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In Conversation: Chris Heatherly on the Death of Games-As-Apps and the Ascent of Games-As-Content from 2023-04-03T15:18:15
Joining Ethan in conversation this week is long time games industry executive Listen
TWiG #225 - GDC Recap / Unreal Engine for Fortnite / Counterstrike 2 from 2023-03-30T10:24:47
Eric, Ethan, Laura and Phil are back from GDC and are eager to share all that they learned during the week long celebration of all things game development. They talk the biggest news of the show...
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TWiG #224 - Istanbul Recap / Silicon Valley Banking Meltdown / Do You Believe In Believer from 2023-03-16T07:00:09
The crew is back from Istanbul and what an event! Eric and Listen
Kress' Corner 5: Moritz Baier-Lentz (Lightspeed Venture Partners) from 2023-03-10T16:21:08
Kress sits down with Moritz Baier-Lentz to talk about if fundamentals matter in VC investing and whether we will return to the speculative investments that were made during the mania of the past...
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TWiG #223 - Apex Legends Mobile Shutdown Root Causes / Knockout City & The Problem with Cosmetics / Niantic Needs a New Thesis from 2023-03-08T20:48
Most of the team (and the audience) is off at the Istanbul Gaming Summit, leaving Listen
TWiG #222 - App Store Exposé! Hogwarts’ Sales Success! from 2023-03-02T08:00:47
The crew discusses Neil Long's App Store ex...
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Kress's Corner #4 - How to grow a Startup from 5 to 100 people? from 2023-03-01T08:27:49
Mr. Kress sits down with an executive coach and an investor Niklas Herriger to chat about what it takes for Founders, CEOs, and CTOs to grow their companies from 5 to 100 people. Listen
TWiG #221 - Supercell's Strategic Shifts / Blizzard's Return to Office from 2023-02-23T11:32:38
The crew assembles to cover all the latest and greatest games industry news, including the latest annual letter from Supercell CEO Ilkka Paananen, Blizzard's return-to-office policy, the PSVR2 l...
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TWIG 220 The problem with Kotaku and why Xbox Game Pass is the doom from 2023-02-16T15:30:49
We got a spicy episode for you. Someone is either getting fired or assassinated as a result of this week's episode.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/de... Listen
TWIG #219 TakeTwo Zynga Acquisition - perhaps most ill-advised acquisitions in gaming of all time from 2023-02-09T12:39:34
This week, Eric Kress updates us on the latest on Microsoft’s acquisition and Playtika’s ...
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TWiG 218 - Everdale's Metacore Move / Death of E3 / EA Abandons Mobile Shooters from 2023-02-02T11:20:57
It's a newspacked and unfortunately negative news cycle this week for the games industry. This week opens (as always) with a non apology apology from Listen
Phoenix Labs CEO Jesse Houston on Building a Forever Company from 2023-01-31T08:00:39
Before he took the entrepreneurial leap to found Phoenix Labs, CEO Jesse Houston...
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TWiG #217 - Playtika makes a move for Rovio / Why have gaming SPACs performed so poorly on the stock market? from 2023-01-26T08:00:57
In a week chock full of games industry news, we've got a full house as Ethan returns from paternity leave and new face Listen
TWIG #216 Ubisoft Staff Threatens to Strike over 4-Day Work Week / Laying out the Bull case for Mobile from 2023-01-19T10:27:25
TWIG has a special guest: Phillip Black! Phillip joins the usual mötley crew of Eric Kress, Eric Seufert, and Laura Taranto, to cover: Marvel Snap’s performance, roughly 3 months post-launch; Ub...
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5 Secrets Behind Mr. Autofire's $40M Success with co-Founder Miikka Ahonen from 2023-01-16T08:00:39
If you've triggered a rewarded video ad anytime in the past few years, you have most likely seen a captivating, easy to understand advertisement for Listen
TWIG #215 THE 2023 PREDICTIONS 🎉🥳🥁🏆 from 2023-01-12T10:27:17
TWIG’s 2023 Predictions. This week, the fearsome trio Eric K, Eric S, and Laura go through their 2023 Predictions: Eric K makes a call on the mobile & console markets, blockchain, China, and...
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How to Find a Unified, Single Source of Truth for your Marketing Team with Yevgeny Peres, EVP of Product Strategy @ Appsflyer from 2023-01-09T10:10:26
In a recent episode, Yevgeny Peres, the EVP of Product Strategy at Appsflyer, returned to the podcast to reveal and cure Ethan of his ignorance of many critical parts of the user acquisition sid...
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TWIG #214 (The Unofficial) Deconstructor of Fun 2022 Gaming Awards from 2023-01-04T20:04:47
Happy New Year! Erik, Eric, and Laura kick off 2023 by reviewing the TWIG 2022 Awards. The team discusses how last year fared with respect to web3 games and investors, talks about a host of acqu...
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In a Privacy-Centric World, Creative is More Important Than Ever from 2022-12-18T19:50:25
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critic...
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TWIG #213 THE SEASON FINALE! from 2022-12-14T17:45:34
This is the last TWIG of 2022! Closing out the year, Seufert, Kress, and Laura discuss the 2022 Game Awards and what game launches to look forward to in 2023, Apple’s concessions on outside the ...
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Veteran Technical Director James Marr Answers: What Makes A Great Game Engineer? from 2022-12-13T14:42
James Marr has been a Technical Director at studios including DeNA, Zynga and Listen
TWiG #212 - Apple's New Price Points / Game Genre Taxonomy pt 2 / Nintendo's Mobile Strategy from 2022-12-08T17:41:35
Eric Kress, Ethan and Listen
Kress's Corner #3 - How to discover and manage Licensing? from 2022-12-06T16:22:38
Eric sits down with Rachit Moti at Listen
Tokenomics #21 - Former Covet Fashion GM Sarah Fuchs on Muus Collective and Bringing Fashion Gamers to Web3 from 2022-12-02T18:57:06
Sarah Fuchs's background and success in game development is formidable to say the least. With a career spanning Jame...
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TWiG #211 - ATT's Effects on the Industry / Loot Box Legislation / Boom Beach Frontlines Shuts Down from 2022-12-01T17:20:44
Eric Seufert, Kress and Laura cover 2 major headlines this week: an update to Loot Box legislation down under and looking back at the effects of ATT on mobile gaming from Mobile Dev Memo. Smalle...
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Guest Host Trio Debates Marvel Snap from 2022-11-27T19:25:55
Guest host trio Javier Barnes, Philip Black, and Matej Lancaric discuss Marvel Snap's present and future. The crew dives into the launch, marketing strategy, gameplay, and systems of the hit tit...
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TWiG #210 - Blizzard & NetEase Break Up / 10 Years of Candy Crush from 2022-11-24T08:00:13
Esports Superstar 100 Thieves Started A Game Studio! COO John Robinson and Chief Game Maker Pete Hawley Tell Us Why. from 2022-11-21T08:00:12
In Esports giant 100 Thieves, Nadeshot, John Robinson, Valkyrae and their army of competitors, streamers and content creator...
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TWIG #209 What is going on with games in China??? from 2022-11-18T13:34:50
Eric and Laura cover their respective trips and dig into a few positive updates on Landmark’s funding and new game. The two rehash Nintendo’s partnership with DeNA, discuss releasing games in Ch...
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Tokenomics #20 - Why MystenLabs Raised $300m to Build a Better Layer1 for Web3 Gaming from 2022-11-15T14:35:45
It's big #20! In this latest episode of Tokenomics, Ethan sits down with Listen
TWiG #208 - Layoffs, Earnings Reports, FTX Collapse & NFT Royalties Explained from 2022-11-10T15:23:27
Ethan and Eric S are in the house to talk about all...
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Kress’s Corner #2 How do gaming Venture Capitalist really work? from 2022-11-07T20:03:47
Kress’s Corner - I sat down with Jason Chapman at Konvoy to discuss how VC’s really work.. How they invest, why they invest and most importantly how much money they make… We also explore how VCs...
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TWIG #207 Is the Microsoft Xbox really Pass profitable? from 2022-11-04T11:03:27
Laura, Seufert, and Kress discuss TikTok's standalone gaming channel and evaluate whether the Xbox pass is profitable. The team also discusses Modern Warfare II topping $800M in sales, Rovio's new ...
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Kress’s Corner #1 Is influencer marketing hype or reality? from 2022-10-31T12:46:51
Kress sits down with Robin Astrom at Wehype to discuss how influencer marketing can be an alternative/supplement to traditional marketing and how it can help products and brands find audiences i...
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TWIG #206 Xbox Store for Mobile / Marvel Snap's BIG launch / Apple's SKAdNetwork 4.0 from 2022-10-27T08:13:34
This week, the team talks about Microsoft Xbox' plan on having their store on mobile, Snapchat's parent company's uphill battle after IDFA depreciation and the upcoming launch of Age of Empires ...
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Tokenomics #19 - Sebastien Borget Gives Us a Tour of The Sandbox from 2022-10-24T07:00:01
Animoca Brands owned Sandbox is an undisputed pioneer and leader in the bl...
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TWiG #205 - Meta's Haphazard Horizion / Playdot's Closure / Overwatch 2's Battlepass from 2022-10-20T12:08:30
This week, the crew goes back to the metaverse to talk about the many stories coming out of Meta's Horizon Worlds. From lower than forecast engagement numbers to stability issues to low team mor...
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Diablo Boss Rod Fergusson On What Makes a World Class Videogame Producer from 2022-10-18T13:20:03
Today we have a true legend of game production on the podcast! There are few in the game whose CV even comes close to Listen
TWiG #204 - "The Metaverse" Book Club from 2022-10-13T16:02:32
This week, the crew does their first ever book club on Matthew Ball’s headline making book “Listen
Tokenomics #18 - Aqua CEO Sean Ryan on Building a Better Web3 NFT Marketplace from 2022-10-10T19:09:26
Sean Ryan has a deep history in gaming, from his highly innovative involvement in Sega's early online plays to a decade long ...
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TWiG #203 Google Stadia shutdown and the new world order of user acquisition in mobile from 2022-10-06T15:29:36
The Two Erics and Laura discuss the end of cloud gaming with the shutdown of Stadia and an update on CD Projekts’ PR shenanigans. Eric Seufert discusses the new world order of user acquisition i...
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Practical Advice for Growing Games in Diverse Markets with Nancy Huang (Head of UA @ East Side Games) and Ludovic Thevelin (Growth Consultant @ Google) from 2022-10-02T08:52:12
As games progress through their lifecycle, many games experience increased costs and stalls in growth over time. An excellent way to unlock growth is to find new pockets of players outside of En...
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IGN Publisher John Davison on Justin Roiland's High On Life and How Games Get Covered in 2022 from 2022-09-30T14:42:30
This week, we get a peak behind the curtains of how videogames are covered in the enthusiast press, thanks to IGN VP & Publisher Listen
TWiG #202 - The Battle for Twitch's Soul / Gabe Leydon's Limit Break Explained from 2022-09-28T18:19:29
A packed house for this week's TWiG as we delve into some juicy topics. Quick updates on Netflix Games latest hires (of course), Cyberpunk 2077, Apple's platform ruling on NFTs, the GTA VI hacke...
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Tokenomics #17 - Mighty Bear's $10m Pivot from Butter Royale to Blockchain Games from 2022-09-26T07:00:07
Born from the ashes of a studio closure, Mighty Bear Games was founded by an experienced team of F2P veterans whose work crossed browse...
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TWiG #201 GTA Leaks, Nintendo Brings the Heat and Kim MacAskill vs Rocksteady from 2022-09-23T07:00:59
Laura gives off strong American Psycho vibes with her choice of recording venue. Eric makes us all jealous with his recap of the BITKRAFT conference. Ethan makes mood boards. But more seriously,...
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Tokenomics #16 - Top Gaming VCs On Investing During Crypto Winter from 2022-09-20T07:00:31
Tokenomics is back and what an absolute treat of an episode. This week, we're joined by two of the top VCs in the Web3 gaming space, An...
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The Unofficial Clash Quest Postmortem from 2022-09-18T07:00:26
After 16 months in soft launch, Supercell’s Clash Quest has reached the end of its run. The game has not achieved the business objectives set by Supercell and the game will shut down. Following ...
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TWiG #200 Joseph Kim is BACK as the team talks Microsoft vs. Sony and Netflix + Ubisoft from 2022-09-14T19:58:24
Eric Kress and Laura Taranto celebrate the 200th Episode of TWIG with a special guest, Joe Kim. In this episode, we take a walk down memory lane remembering the start of TWIG, how and when the h...
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TWIG #199 How Apple can build a $30 billion ad business, the BIG wave of gaming layoffs and Tencent's grab of Ubisoft from 2022-09-08T08:18:23
Eric Kress, Laura Taranto, and Eric Seufert discuss Apple’s growing ambitions with its advertising business, the latest wave of layoffs that hit companies like Snap and Bytedance as well as Tenc...
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Tokenomics #15 Kongregate's Web3 ambitions, their $40M fund and the Immutable partnership from 2022-09-06T13:27:09
Whether you know it for its role as a hub of the Flash game development scene or in its later incarnation as a F2P mobile publisher, you are likely familiar with Kongregate. They have been makin...
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TWiG #198 Bittersweet Goodbyes / Embracer's Lord of the Rings play / reflections on Zynga 10 years later from 2022-08-31T19:32:46
Despite the goodbyes, as both Mishka and Adam exit TWiG, this episode is filled with laughter and good times. Or maybe it is because the two fellas from the North are taking a hike?
hosts...
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Eric Kress on being misrepresented, pissing off sponsors, and why he can't be canceled from 2022-08-28T22:04:38
Right before heading out for our party at Gamescom, our very own Eric Kress sat down with Mishka Katkoff to talk about his long career in games, his biggest regrets, where his independency stems...
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TWiG #197 Can 4-day work weeks actually work? What is Embracer going to do with Lord of the Rings? from 2022-08-25T19:08:55
While Kress, Laura, and Mishka were hosting a banging party at Gamescom, Ethan and Seufert carried the TWiG torch. The guys discussed 4 -day work weeks, flexible hours, and culture building for ...
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Tokenomics #14: How a Design Legend Found Web3 Success from 2022-08-21T18:32:23
This one is a treat! This week our stalwart host Ethan Levy interviews Listen
TWiG #196 Debate: What’s the right role of market research in early game development? from 2022-08-18T11:45:21
The crew starts off by recapping Unity's rejection of AppLovin and why it went the way it did. Adam does an update on Supercell's games in soft launch now that Clash Quest became yet another cou...
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Finding Success with a Sex-Positive Game Hook Up from 2022-08-12T18:06:39
It may be unthinkable for the Deconstructor of Fun audience, but people are still finding success with premium mobile games in 2022. It all depends on your aspirations and what your goals are. I...
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TWIG #195 AppLovin's game of musical chairs I JamCity's infamous layoffs I Roblox misses estimates from 2022-08-11T05:59:05
Seufert is back from Europe and has a couple of words regarding last week’s analysis of the Hypercasual games' economy following Google’s ad changes. We’ll deep dive into AppLovin’s gangster mov...
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Art Directors Reveal the Secrets to Successful Art Outsourcing from 2022-08-08T06:11:05
Art outsourcing can become a game changer or a hopeless money sink. To discuss how to outsource art in the smartest and most effective way, the Deconstructor of Fun podcast was joined by Listen
TWiG #194 The implications of Google's new ad policies / the 3-steps to make a successful free-to-play game from 2022-08-03T18:47:46
Special guest star, Matej Lancaric, a household name in the user acquisition circles and a podcaster extraordinaire (Two and a Half Gamers) joins the TWiG crew to give his view on Google’s lates...
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Tokenomics #13: How Hollywood star’s love of WoW led to creation of Armored Kingdom from 2022-08-01T12:28:07
You know her from TV (That 70’s Show, Family Guy), Film (Book of Eli, Black Swan), and have probably even heard of her hit NFT collections (Listen
How a Games Industry Pro Leads Product at Peloton Interactive from 2022-07-29T05:25:02
As you may guess from his dadtastic body, the host Ethan Levy is a big fan of Peloton’s bike and fitne...
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TWiG #193 Lets talk about the Crypto Winter! from 2022-07-27T18:44:12
Ethan Levy is back to talk about the crypto Winter giving us an update from his blockchain snow castle. In addition to the latest high-school basketball news, Eric Kress analyzes Snap’s shares p...
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TWIG #192 Tesla enters gaming / Netflix latest gaming veteran hires / E3 returns on-site from 2022-07-21T19:58:13
The crew returns back to Unity’s merger with ironSource as Eric Seufert offers his view of the deal. There’s a conversation about the latest government ruling not to regulate loot boxes. Talk ab...
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Tokenomics #12 How UnCaged Studios combines Web3 and esports while building its custom platform from 2022-07-20T10:16:53
UnCaged Studios is pioneering AAA-quality Web3 gaming. Co-founded by seasoned Web3 and gaming experts, the studio has over a hundred years of combined experience designing and developing high pr...
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TWiG 191 Is remote work killing your studio's efficiency? / HOT take on Unity x ironSource from 2022-07-14T19:51:46
With so many new games delayed the crew has their long-awaited debate on what is the optimal way of working for game studios. On-site, hybrid, or fully remote. Eric Kress whales on GameStop, whi...
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TWIG #190 What has happened to all the video games? from 2022-07-08T05:53:39
In this episode, Laura talks about why games are being delayed and whether mobile games suffer from it as much as PC and console games. We also discuss what the metaverse is. Analyze the impact ...
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What the heck is going on? Discussing the gaming megatrends with Hemal Thaker (Goldman Sachs) and Kartik Prabhakara (Aream) from 2022-07-04T18:40:08
Consolidation, IDFA, metverse, Web3 and now a recession…
During just the last couple of years, we’ve seen some wild phenomena affect the games industry: First, lockdowns caused engagement...
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TWiG #189 Is Blizzard back on track? Why did Miniclip acquire Sybo? Why standards for open metaverse is risky? from 2022-06-30T19:53:38
Hold on to your AirPods because we have more than a full house on this episode. There’s no more doom and gloom. Mishka and Seufert drop teasers for two upcoming parties. We analyze if Blizzard i...
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TWiG #188 Surviving the mobile marketing winter / Netflix mobile titles seen only 13m downloads / return of the Crypto Corner from 2022-06-23T16:10:36
The team discusses Riot joining Microsoft’s GamePass. Talks about the $24M made by Diablo Immortal after the first two weeks. Reviews the abysmal number of downloads Netflix games has racked up ...
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Going Beyond User Acquisition - the Curious Case of Dice Dreams from 2022-06-21T21:40:32
Every successful mobile games story is different and offers something unique for the industry to learn from, and the story of SuperPlay and Dice Dreams is no different. In this episode, I had th...
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Tokenomics #11 Inside Illuvium’s $72m Land Sale with Economy Designer Khalid Alroumi from 2022-06-17T07:34:13
Against the backdrop of a crypto winter that has many a team re-evaluating their go-to-market plan, Illuvium pressed ahead with their land NFT sale, taking in over $72m in a well-organized, well...
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TWIG #187 Spending $100k in Diablo Immortal / Saudi Arabia's grab of Embracer from 2022-06-16T13:16:16
This was a BIG week for console and PC games. We talk about Diablo 4, Modern Warfare 2, Overwatch 2, Stormgate... We got our first take on all of them. We also discuss Summer Game Fest, Saudi Ar...
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Building Supercell Under the Sun with Massimo Caporale, CPO at Bandai Namco Mobile from 2022-06-12T15:08:17
A couple of months ago we covered BANDAI NAMCO’s new studio in Barcelona assessing their 4-day work weeks, lack of hierarchy, and deadlines (you can read our analysis Listen
TWIG #186 Inside the decline of mobile games market / The impact of updates to Apple's SKAd Network from 2022-06-10T08:37:20
Adam does a light dive on Diabo Immortal after playing it intensively since launch. Eric Kress breaks down the decline of the mobile games market by looking at the performance of top genres and ...
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Tokenomics #10 Writing a Kickass Whitepaper with Void Runners’ spacedog from 2022-06-07T15:28:49
Though veteran game designer spacedog chooses to remain anonym...
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Battle Passes - Everything You Ought to Know and Then Some from 2022-06-06T10:18
The most comprehensive breakdown of the Battle Pass system in games. This analysis discusses best practices, biggest fumbles, and optimal ways to price and balance Battle Pass in your game. ...
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TWIG #185 Analysis of Sony's investor day / The $222 billion gaming market vs. global rececession from 2022-06-02T20:31:19
This episode is all about headwinds. The crew discusses the global mobile gaming market, which is according to Data.ai set to hit $222 billion this year. Eric Kress dissects Sony’s investor day....
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In-Game Ads for Console and PC Games - Opportunity or Threat? from 2022-05-30T11:43:30
Lately, there's been a lot of talk about Xbox building an advertising program and the implications this program may have on both business and players. We're joined by Dave Madden, President of P...
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TWIG #184 Why EA is not for sale / TikTok’s push into gaming / Snap’s lower guidance from 2022-05-26T19:06:21
Eric Kress dismantles the rumors of EA being for sale. Eric Seufert analyzes Snap's multiple lowered guidances. Laura Taranto looks into TikTok's push into gaming. Team also discusses recent two...
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Tokenomics #9 Understanding the WAX blockchain with gaming veteran Michael Rubinelli from 2022-05-25T19:21:51
Before he joined L1 solution WAX as their Chief Gaming Officer, Listen
Deep Dive into A16Z's GAMES FUND ONE from 2022-05-22T05:46:54
The $600M GAMES FUND ONE, a16z’s inaugural fund dedicated to building the future of the games industry. A16Z has been investing in games for over a decade being the investor of the likes of Zyng...
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TWIG #183 Ubisoft's bet on mobile / AppLovin's masterful earnings report / the problem with braintrusts from 2022-05-20T04:26:05
We discuss why Ubisoft shifts attention to mobile amidst declining sales. Kress provides a breakdown of the AppLovin quarterly review, where the company put on a show of the ages and got rewarde...
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Tokenomics #9 The Collapse of the Terra Ecosystem Explained from 2022-05-18T19:54:55
If you’ve been following crypto news over the past few weeks, you’ve undoubtedly seen plenty about the dramatic collapse of the Terra ecosystem against the backdrop of the onset of crypto winter...
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How to Get Bang for Your Buck with Influencers featuring Chief Pat from 2022-05-17T06:51:47
Patrick Carney (aka. Chief Pat) is the founder and CEO of Tribe Gaming, an esports and influencer company for mobile games with over 100M monthly views on YouTube.
Together with Pat, we t...
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TWIG #182 Crypto crash and blockchain gaming / Explaining FIFA's breakup with EA from 2022-05-12T14:57:50
We discuss the crash of crypto and how it affects blockchain gaming. Dive deep into Space Ape's development process and compare it to the one Wooga used to unsuccessfully follow before the Playt...
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Tokenomics #8 Premium Utility NFTs and How to Build a Tokenized Community from 2022-05-11T10:33:28
The recent launch of Moonbirds is shaping up to be the best NFT drop of 2022 yielding up to $280M. In this episode, we dive into why it worked so well, as well as the lessons learned and actiona...
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TWIG #181 Embracers shopping spree continues / Blizzard launches Warcraft Clash from 2022-05-05T20:06:59
We discuss the mixed reviews of APEX Mobile. Congratulate Bernard Kim on his latest baller move. Doom Warcraft mobile. In this episode Kress also ponders why NewZoo keeps triggering him. Seufert...
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Blockchain Gaming with the Web3 Pioneer, Shahaf Bar Geffen from 2022-05-01T15:30:52
Shahaf started a company called ominously Web3 back in 2006. Since then he has been at the forefront of the adaptation of blockchain technology first within finance and now within games as the P...
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TWIG #180 Why private equities are eying Ubisoft / Epic Games CEO's take on the metaverse, crypto, and antitrust from 2022-04-28T16:32:14
Kress gets triggered by Newzoo's new report about the state of esports and live streaming. The team discusses ex-Riot and ex-Blizzard founding teams. Recap of why advertising in console games is...
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How a gaming executive Chris Heatherly red-pilled on crypto and joined Recur from 2022-04-25T09:23:33
Chris Heatherly’s long and accomplished career in the games industry spans toys, MMOs...
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TWIG #179 Xbox games get ads, Huuuge Games gets a co-CEO and World of Warcraft receives a new expansion from 2022-04-21T09:18:30
Heated take on the mobile market downturn. Discussion about Microsoft's move into the in-game ads business. What does a co-CEO mean for Huuuge games and why does the newest World of Warcraft exp...
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TWIG #178 Why mobile games spending dropped in Q1/22 from 2022-04-14T15:30:48
News:
Meta’s Horizon worlds monetization
Inside Overwolf with Uri Marchand, co-founder and CEO of Overwolf and Lee McNeil founder and CEO of Tebex from 2022-04-11T18:14:15
I'll be honest. Before sitting down with Uri Marchand the most I knew about Overwolf is the ridiculous...
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TWIG #177 E3 is canclled / Why Netflix should sell ads / the latest from the EA's Glu merger from 2022-04-07T10:02:30
News:
With E3 2022 Canceled, Is It Time to Cancel E3 for Good?
Gaming agency Loaded raise...
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Tokenomics #7 Axie Infinity’s $625m Hack Explained from 2022-04-06T09:23:05
It’s the biggest hack in crypto history. As reported in The Verge et all, Listen
TWIG #176 LIVE from Istanbul featuring a Special Guest Star from 2022-04-03T17:45
This episode was recorded live at the end of the first Deconstructor of Fun event. Major thanks for Google for powering the event. All the videos from the event can be found here: (www.deconstru...
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How Wooga's Switchcraft Aced the Soft Launch! from 2022-03-29T09:58:22
Many of us know how to develop a game. Many of us are experienced in running live operations. Yet only a few of us truly know how to successfully navigate through a soft launch and ship a modern...
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Tokenomics #6 The Bored Apes $450M Pitch Deck for an MMO from 2022-03-25T07:29:19
If you’ve been following the blockchain space, the “blue chip” NFT project Bored Ape Yacht Club is inescapable. And as BAYC owner Yugalabs has progressed, it is clear that gaming is central to t...
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The Secret Sauce of Scaling Successfully with Joshua Wilson, CEO of SciPlay from 2022-03-22T19:18:58
Joshua Wilson is the CEO of SciPlay, a publicly-traded gaming company with a strong social casino portfolio. In this episode, we discuss the CEO's role in building a culture and how to successfu...
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TWIG #174 Daddy's Back! from 2022-03-17T07:07:17
HELP UKRAINIANS:
For refugees fleeing to Poland: Polish Humanitarian Action, or the Listen
Playtest to Success with Christian Ress, CEO of PlaytestCloud from 2022-03-14T20:06:57
Christian Ress is the CEO and co-founder of PlaytestCloud, a...
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Tokenomics #5 Line Goes Up - What Is The Problem With NFTs Anyways? from 2022-03-11T08:42:25
It’s the 2.5-hour documentary railing on NFTs that everyone on your Twitter feed pretended to watch but merely skimmed. With over 6m views, Dan Olson’s Listen
TWIG #173 Why gaming companies are really leaving Russia / Court rules that loot boxes are not a game of chance from 2022-03-09T19:37:41
HELP UKRAINIANS:
For refugees fleeing to Poland: Polish Humanitarian Action, the Listen
TWIG #172 How the War in Ukraine impacts Games Industry / Gabe Newell on the Metaverse / Playtika is for Sale from 2022-03-03T09:28:20
PLEASE HELP UKRAINIANS:
For refugees fleeing to Poland: Polish Humanitarian Action, the Listen
Thetan Arena - the game that combines F2P and P2E from 2022-02-28T18:46:36
Free-to-Play and Play-to-Earn seem to be two contradicting business models. But what if you could make a game that takes the best of both worlds? A game with infinite upside while being scalable...
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Tokenomics #4 What the DAO?!? from 2022-02-25T13:47
In this episode, we're joined by Andrew Green, co-founder, and Listen
TWIG #171 The next Call of Duty gets delayed while the mobile version dominates / GameStops crypto debacle from 2022-02-24T10:53:39
News:
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Everything You Ought to Know about Raising Capital in 2022 with Joakim Achren from 2022-02-21T16:51:33
Can you raise capital without touting Web3 and blockchain? What's the difference between Angel Investor, a VC, and a strategic investor? When to choose a generalist fund over a gaming fund? What...
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TWIG #170 Discussing Supercell CEO's blog post / The Crypto Czar speaks! from 2022-02-17T18:17:47
News:
Avatar Platform for Cross-App Metaverse with Timmu Tõke, CEO of Ready Player Me from 2022-02-14T21:08:29
Timmu Tõke is the CEO of Ready Player Me, a platform that creates cross-game avatars for the metaverse. In this podcast, we discuss the philosophy of the open metaverse, interoperability, cross-...
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TWIG #169 Google Stadia's big pivot and the rise of games that spy on you! from 2022-02-10T09:15:03
News:
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How to Kill a Game and Pivot Successfully from 2022-02-08T15:23:06
How do you kill a game without killing the team? Sophie Vo, Ni...
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TWIG #168 Everything you haven't likely heard about Sony's $3.6B Bungie acquisition from 2022-02-03T18:13:11
Tokenomics #3 How to Build a Blockchain Gaming Studio from Scratch from 2022-01-30T19:27:45
Tokenomics is a segment focusing on all aspects of blockchain gaming. In this episode we discuss how to make a pitch for your blockchain game, cover the latest blockchain headlines and answer fa...
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Advanced Audience Understanding with Joe Schaeppi, CEO of Solsten from 2022-01-26T20:08:58
Joe Schaeppi, CEO of Solsten (ex-12Traits) is back on the podcast discussing how the top game companies in the industry use advanced audience understanding to acquire and engage their players. Listen
TWIG #166 Why Microsoft Bought Activision and What Will Sony do Next? from 2022-01-20T13:45:17
Links:
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Clash Mini - Contender or Pretender? from 2022-01-18T06:58:41
Supercell seeks third brand extensions for its Clash franchise after the massive success of Clans and Royale. Clash Mini ventures into perhaps the most unattractive genre on mobile known as Auto...
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TWIG #165 Did Take-Two overpay for Zynga? from 2022-01-13T14:20:26
Links:
Take-Two Interactive to acquire social game developer Zynga in $12...
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Tokenomics #2 Crypto Raiders Explained from 2022-01-12T13:52:04
Tokenomics is a segment focusing on all aspects of blockchain gaming. In this episode we discuss how to make a pitch for your blockchain game, cover the latest blockchain headlines and answer fa...
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TWIG #164 The Year 2021 in Numbers from 2022-01-06T06:47:10
In this episode also: mobile publishers open up blockchain divisions, new SPAC from ex-Sony exec, Madden passes away and both Erics catch the COVID.
Links:
In-Game Audio Ads - the New Frontier of Ad Monetization from 2022-01-04T16:35:06
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post ...
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TWIG #163 End of the Year SPECIAL! from 2021-12-26T08:02:01
In the final episode of the year the crew discusses most impactful news of the past year, biggest winners and losers as well as who made the most skeptical moves. Happy holidays y'all!
Li...
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Tokenomics #1 Making a Perfect Blockchain Game Pitch from 2021-12-22T10:44
Tokenomics is a segment focusing on all aspects of blockchain gaming. In this episode we discuss how to make a pitch for your blockchain game, cover the latest blockchain headlines and answer fa...
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TWIG #162 Ubisoft's NFT announcement bombs / The Rock joins Fortnite / Spiderman comes to PUBG Mobile from 2021-12-17T13:59:25
Articles discussed:
Ubisoft's NFT Announcement Has Been Intensely Disliked Listen
How to Level Up as Leader with Niklas Herriger from 2021-12-16T14:41:59
None of us is a born leader. And while some of us become good leaders over time, it tends, in my experience, to happen after lots of trials and tribulation. But what if you had someone coa...
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TWIG #161 Ubisoft goes NFT / Apple's plans to take commission outside App Store / How to be a great games CEO from 2021-12-09T14:43:38
Articles:
Ubisoft Quartz, a Blockchain-...
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Former Apple App Store Head of Games BD, joins the podcast... from 2021-12-07T13:49:47
Mike Schmid, who today runs Business Development at Rec Room, used to head Business Development for Games at Apple. In this...
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TWIG #160 Facebook loses crypto executive / Supercell sponsors Mr. Beast / Star Citizen has raised $400M from 2021-12-03T18:30:37
Articles:
Executive behind Facebook-backed Novi crypto wallet to leave company
Star Citizen has now raised over $400M
True Talk: Women in Games from 2021-11-29T09:35:47
While there’s a well-defined path to make your organization more appealing to a more diverse group of applicants, there’s not that much information on how to make the diverse organizatio...
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Why Pokemon Unite Hasn’t Reached the Top (yet?) from 2021-11-21T20:41:45
Pokemon Unite had a strong start. After initial Nintendo Switch launch, the game bursted onto mobile with 30M installs in the first week. Yet the installs quickly dwindled and the revenue droppe...
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TWIG #158 Axie Infinity troubles / Activision history of misconduct / Roblox analyst day recap from 2021-11-18T19:44:48
The best monthly blockchain report: Promo code: NAAVIKDOF
Articles:
Blockchain Gaming for Dummies from 2021-11-14T20:17:58
You have a decision to make: Jump on the blockchain gaming bandwagon or continue to roll your eyes from the sidelines.
To make your decision a more calculated one, Listen
TWIG #157 Zynga hires VP of blockchain gaming as NFT hype hits a crescendo from 2021-11-11T12:02:49
Articles:
How to Brand a New Studio with Joe Nicholls, President & co-Founder of Timbre Games from 2021-11-08T06:00
Hiring is the most difficult and crucial part of building up a studio. What makes it easier is having a great employer brand. With a big name like Supercell, Activision or EA you’re more likely ...
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TWIG #156 Let's talk AppLovin / Activision tumbles / Silver bullets in gaming from 2021-11-05T12:30:33
Topics covered:
Listen
TWIG #155 Our take on Amazon's New World / Snap's 23% IDFA fumble / Reasons to get bullish on blockchain gaming from 2021-10-28T05:05:55
Topics covered:
Everything You Didn’t Know About Playrix with Maxim Kirilenko, CBDO at Playrix from 2021-10-25T06:13:48
While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational st...
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TWIG #154 Epic allows NFTs / Stillfront sued over earnout dispute / AppLovin whistleblower story from 2021-10-21T18:39:51
Topics covered:
Listen
How to Ship Successful Word Games with Michael Martinez, CEO of FunCraft from 2021-10-19T16:01:52
I think we can all agree that Deconstructor of Fun is pretty good at predicting the mobile games market. Well, here's another prediction: FunCraft is going to be one of the rising stars of 2022. I ...
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TWIG #153 All Crypto Everything & how to be a great Product Manager in games from 2021-10-14T08:48:10
Topics covered:
How to be a Great Product Manager (by Joe Kim and Brett Nowak)...
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Growth Triggers #10 Audio ads in the post IDFA landscape with a guest star, Amit Monheit from ODEOO from 2021-10-13T17:36:54
Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post ...
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Crypto Gaming 101 with Aleksander Leonard Larsen (COO, Sky Mavis) and Anton Backman (Play Ventures) from 2021-10-05T19:49:09
Seemingly every week a crypto gaming company raises a monstrous amount of capital for a game that not so many of us in the industry are even familiar with.
These are staggering numb...
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Lets Talk: Netflix Games - Past, Present and Predictions from 2021-10-04T07:00
Netflix entry in the games business has been rapid, methodical and diverse. In this episodes we'll discuss what has happened till date, review Netlix' strategy and offer predictions of wha...
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Instant Games 2.0 with Justin Waldron, President of Playco from 2021-10-01T07:14:53
The way I think about instant games is different after recording this podcast with Justin Waldron.
As do you, I had certain perception of ins...
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TWIG #152 When you ‘Ask app not to track,’ some iPhone apps keep snooping anyway / UK Cracks Down On In-Game Microtransactions from 2021-09-29T19:40:04
Topics covered:
How to Scale a Merge Game with Antti Hattara, CEO of Starberry Games from 2021-09-27T06:00
During the past couple of years the market has been crazy about merge games. And it's easy to understand why. The core mechanic is simple and engaging leading to high rates of engagement.
TWIG #151 Dapper Labs raises another $250 million, deep games for masses, and FIFA's updated loot pack strategy from 2021-09-23T12:08:16
Topics covered:
Deep games for the masses
Here's How You Can Capitalize From the Apple vs. Epic Court Ruling from 2021-09-20T05:23:16
The court has ruled that Apple must allow iOS apps to offer payment options besides the ones subject to App Store's 30% fees. Essentially, these payment methods link outside of the core app expe...
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We just raised $100M - here's what's next with Ian Proulx, CEO of 1047 Games from 2021-09-14T18:39:57
1047 Games is the developer of Splitgate, a portal-like shooter in beta that has amassed 13 million installs. And now this fully remote team of 40 up-and-coming developers has been laced up with...
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Creative optimization and Iteration in the Context of iOS 14 with Miri Growth from 2021-09-10T14:28:25
Topics covered: 1) What’s really going on in the market at the moment? 2) Creative testing in iOS 14 3) How to produce creatives 4) Trends in creatives 5) Snap and TikTok
Links:
TWIG #149 Supercell's Everdale / Nifty Games raises $38M / Axie Infinity’s $1.2 Billion Annualized Revenue from 2021-09-08T19:08:19
Headlines:
Secrets to Successful Cross Promotion with Playtika's Yuval Yosefi from 2021-09-06T18:29:06
The sudden rise of the weight companies put on cross-promotion is of course due to the IDFA deprecation that has to some extent further accelerated consolidation in the industry. As large publis...
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How to Hire the Perfect Art Director for Games from 2021-08-30T09:57:26
A great Art Director will make your game stand out. They will build a strong art team and inspire both the developers and the executives with their creative vision. A perfect art director is jus...
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TWIG #147 Hot takes on new game releases / Liftoff ❤️ Vungle / LILA Games value deck / Riot Games on mobile from 2021-08-26T04:44:02
Headlines:
New Game Releases Madden, Ca...
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TWIG #146 The Problem with VR / Mobile Games to Surpass $120B in 2021 / App Store Regulations from 2021-08-18T19:50:38
Headlines:
Metaverse, NFTs and Creator Economies with Jon Radoff, CEO of Beamable from 2021-08-16T08:00
In this podcast we're going to discuss:
- From Disruptor Beam to Beamable
- Working with Big IPs and publishers
- Defining Metaverse
- Creator Economy and N... Listen
TWIG #145 Why did Zynga plummet despite record earnings, Golf Rivals vs. Golf Clash and how FIFA Ultimate Team boosted its sales from 2021-08-12T18:47:13
Headlines:
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TWIG #144 Tencent tanks as regulatory concerns mount, Blizzard president gets booted and Riot generates $100M on mobile from 2021-08-05T18:49:06
Headlines:
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TWIG #143 Tilting Point Raises $235M, Blizzard Sued over Frat Boy Culture, Facebook Talks Metaverse from 2021-07-28T05:26:44
Headlines:
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TWIG #142: No IDFA? No Problem! Netflix Hires Facebook Gaming Exec and Peloton Makes a Game from 2021-07-21T20:35:26
Headlines:
Netflix Hires Facebook Gami...
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Call of Duty Mobile - Past, Present & Future with Chris Plummer (Head of Mobile) and Matthew Lewis (GM, CoDM) from 2021-07-19T10:00
How Call of Duty Mobile went from concept to soft-launch. How the game broke all the records with 135M installs during launch month. What caused the turnaround in 2021 after revenues declined po...
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How to Navigate Through a Soft Launch with a Mid-Core Game in 2021 from 2021-07-12T10:00
Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch.
I'm joined by Listen
TWIG #140 Secret for growing Brawl Stars, Game deals surpassed $60B, next Assassin’s Creed will be a live service game from 2021-07-07T18:57:15
Welcome everybody to This Week In Games!
News for today:
No Rules Rules - the merits and pitfalls of a ruthless culture from 2021-07-05T06:40:13
According to the book No Rules Rules, Netflix's culture is ruthless - both in terms of execution and in the way they treat their employees.
In this episode, Listen
TWIG #139: EA spends big on Playdemic, self-publishing equals VC money, Duolingo's S1 from 2021-06-30T16:57:21
Welcome everybody to This Week In Games!
News for today:
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How MTG is Building a Family One Acquisition at a Time from 2021-06-28T12:34:17
Arnd Benninghoff (EVP, Modern Times Group) and Shaun Rutland ...
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TWIG #138: Disney's resurgence into games & E3 Review from 2021-06-24T08:14:13
Welcome everybody to This Week In Games!
News for today:
#1 E3 Review
#2 Listen
How to Make a Hyper Successful Idle Game from 2021-06-21T12:45:21
This episode discusses idle games from all angles. Together with Rimmy Spanjer, who is the Managing Director of Games at Listen
TWIG #137: Deep Dive into NFT and Netflix Games + Special Guest Star! from 2021-06-17T17:30:57
Welcome to This Week in Games!
We discuss NFTs in games with Ethan Levy, who also talks about his recent Deconstructor of Fun article
Making the Business Case for VR Games with Chris Pruett (Oculus) from 2021-06-15T18:08:51
In this episode, I'm joined by Chris Pruett, Director of Publishing at Oculus. We discuss the latest VR hardware and the overall a...
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TWIG #136: Apple's WWDC, Valorant goes Mobile, Space Ape snags Boom Beach from Supercell from 2021-06-09T16:20:21
Welcome everybody to This Week In Games!
News for today:
#1 Listen
TWIG #135: EA Mobile breakdown, Apple's battle against Microsoft and Epic from 2021-06-02T17:10:06
Welcome everybody to This Week In Games!
News for today:
#1 Listen
TWIG #134: Netflix Goes Games, Garena Free Fire Financials and Jam City SPAC from 2021-05-27T04:08:17
Welcome everybody to This Week In Games!
News for today:
#1 Listen
Life Post Acquisition with Lou Fasulo, CEO of Starform (previosly Z2) from 2021-05-24T16:51:29
Zynga, Playtika, Tencent, Stillfront, Embracer, and many more are achieving fantastic growth through M&A. In many ways, acquiring gaming studios has become the norm for growth for successful...
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TWIG #133: Scopely's Game Acquisition Approach, Our Analysis of Zynga, Ubisoft goes F2P, Xbox Partners with Timi from 2021-05-18T18:14:19
Welcome everybody to This Week In Games!
News for today:
#1 Listen
The Five Dysfunctions of a Team from 2021-05-14T04:35:18
the book: The Five Dysfunctions of a Team
the author<...
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TWIG #132: Zynga Acquires Chartboost, Metacore's $150M Credit Line and Division Aims at Mobile from 2021-05-11T16:00:39
Welcome everybody to This Week In Games!
News for today:
#1 Listen
Newzoo’s 2021 Trends to Watch in Games from 2021-05-07T08:19:34
Newzoo is the world's most trusted source for games and esports analytics and market research. They have a fantastic team of experts p...
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TWIG #121: APEX Mobile, Fortnite Made $9B, Call of Duty Gets a New General Manager from 2021-05-06T06:18:02
Welcome everybody to This Week In Games!
News for today:
#1. Respawn reve...
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Facebook's Games Marketing Insights for 2021 from 2021-05-02T13:22:57
2020 was a monumental year for mobile gaming. Facebook's Games Marketing Insights for 2021 report provides several new and unique insights that will help...
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Growth Triggers #9 iOS 14, the Creative Paralysis and the Android Safe Havens from 2021-04-29T17:17:21
In this episode, we discuss iOS 14, whether Android can provide safe havens, and the future of creatives post-ATT.
Check out the latest growth strategy course: Listen
TWIG 130: EA's New Battlefield Game, Epic vs. Apple, New Leadership for Overwatch from 2021-04-27T23:29:44
Welcome everybody to This Week In Games!
News for today:
#1. Listen
TWIG 129: Applovin Falls 19%, Playstation IP to Mobile, Square Enix M&A Rumors, JK Retiring! from 2021-04-20T20:55:40
Welcome everybody to This Week In Games!
News for today:
#1. Listen
Games That Last a Decade with Ken Go, CEO & Founder of DECA Games from 2021-04-19T07:42:10
Which one is more important - to ship a good game or to grow a good game?
DECA Games founded by Ken...
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Blockchain Basics In Gaming Explained | Upland's Dirk Lueth from 2021-04-17T00:08:20
Dirk Lueth Co-founder of Upland Explains Blockchain Basics and How It's Used in Games
SPONSOR:
- XSOLLA: Xsolla Funding Club is a complimentary matching service that puts video gam...
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TWIG 128: Epic Will Lose $300M on Epic Games Store, Epic Raises $1B for Metaverse, Could Apple/Google Kill F2P? from 2021-04-15T00:12:14
Welcome everybody to This Week In Games!
News for today:
#1. Listen
How Wor Robots Grossed $500M with Vladimir Krasilnikov, CPO at Pixonic from 2021-04-12T15:02:51
War Robots is the largest tactical shooter on mobile having grossed $500M since launch.
Despite the massive success, the beginning of the game's journey was very rough. The game...
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How War Robots Grossed $500M with Vladimir Krasilnikov, CPO at Pixonic from 2021-04-12T13:02:51
War Robots is the largest tactical shooter on mobile having grossed $500M since launch. Despite the massive success, the beginning of the game's journey was very rough. The game launched as a bare...
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The Dos and Don'ts of Cross-Platform Development with Maxwell Zierath from 2021-04-08T10:58:51
Cross-platform makes all the sense on the paper. More platforms increase your games' reach and will limit your dependency on a single platform. Yet despite all the tools, cross-platform developm...
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TWIG 127: Clash of Clans 3 New Games, Tencent Timi $10B in 2020, Manticore Raises $100M from 2021-04-07T02:55:16
Welcome everybody to This Week In Games #127.
News for today:
#1. Listen
Growth Triggers #8 Latest ATT Drama, Digital Turbine's Shopping Spree, Working with Celebrities and the Most Expensive Ad from 2021-04-02T15:14:52
Growth Triggers is a segment focusing on all matters of growth.
In this episode, we discuss Digital Turbine's shopping spree, the latest in ATT, Warpath's launch trailer, and workin...
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TWIG #126: Rocket League Mobile, League of Legends Wild Rift, & Tencent Regulatory Compliance from 2021-03-31T15:09:14
Welcome everybody to This Week In Games #126.
News for today:
#1. Listen
Game Publishing on Roblox | Gamefam CEO Joe Ferencz from 2021-03-29T14:00
The creator community on Roblox to date has consisted of many younger former players that have advanced from playing to building games on the platform. Many have wondered when and if the p...
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Scaling So Far with Savage Game Studios from 2021-03-29T13:17:39
CEO & Co-Founder of Savage Game Studios, Mic...
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TWIG #125: Mr. Beast VC Fund, IronSource SPAC, 2K Tiger Woods, Discord $10B+, NYT Games Biz ft. Dean Takahashi from GamesBeat from 2021-03-24T04:27:02
Welcome to TWIG #125!
Today we cover:
#1. Listen
Danger of Integrated Studios + Ad Networks: Applovin and Zynga from 2021-03-22T00:47:06
Recently Applovin a major ad network and games studio - announced the acquisition of Adjust which is a company known as an MMP or mobile measurement partner.
Zynga recently announced its ...
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Growth Triggers #7 China's Tech Giants' Attempt to Circumvent IDFA, Our take on AppLovin's S1, Is Clubhouse a Fad? from 2021-03-18T16:37:03
Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss AppLovin's S1, the future of Clubhouse, and how China's tech giants are exploring ways to skirt Apple'...
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TWIG #124: Star Wars to Marvel -> Licensed IP, Applovin S1, Roblox: Dawn of the Metaverse from 2021-03-16T21:36:55
Welcome to TWIG #124!
Today we cover:
#1. Listen
Building Games For A Female Audience | Ft. Renata Caldani, Joana Marques, and Maryna Iaremenko from 2021-03-12T00:26:51
How do you design mobile games for a female audience? In this talk, we cover genres, motivations, mechanics, and much more!
Speakers:
Game Biz #1: Future of Game Industry M&A Ft. Chris Petrovic, Eric Kress, J Kim from 2021-03-10T20:24:23
Game Biz is a new segment discussing big game industry trends, strategy, and public company movements.
Catch us on Clubhouse this Friday for an after discussion on this topic:
-
<...
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TWIG 123: Fortnite Acquires Fall Guys Dev Mediatonic, Ubisoft NFT Game, and Dream Games Secures $50M from 2021-03-10T00:37:01
Welcome to TWIG #123!
Today we cover:
#1. Listen
How to Turnaround a Company with Offer Yehudai, President of Fyber from 2021-03-08T09:23:32
Let's be honest, leading a winning team is easy. Success breeds success and you're rolling from one victory to another with the momentum growing day-by-day.
What is hard is taking o...
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Growth Triggers #6 The Right Way to Build Your Game Marketing Team from 2021-03-04T15:16:10
Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss:
- Whether to embed UA staff or not?
- Who do you count in a UA team
- Wh... Listen
TWIG #122: PUBG New State, Genshin Impact Dev Costs, Google Stadia Problem?, & Spotify Remote Work from 2021-03-03T04:41:34
Welcome to TWIG #122!
Today we cover:
#1. Listen
How to Market Mobile Games in 2021 with Kieran O’Leary, VP Marketing at Rovio from 2021-03-01T08:22:01
ATT will handicap ad platforms’ abilities to target specific users throwing a wrench in the growth strategies of most top mobile game publishers. The three key changes will be:
- Res... Listen
TWIG #121: BlizzCon, Zynga accelerates, Rovio's financials and VALHEIM! from 2021-02-24T19:36:41
Welcome to TWIG #120!
Today we cover:
#1. ...
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Growth Triggers #5 Why AppLovin and Zynga are Building Content Fortresses from 2021-02-22T07:57:10
Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss AppLovin's acquisition of an attribution platform Adjust, and Zynga's intention to invest in ad tech.<...
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Embracer Group: Strategy, Outlook, and Focus on the Long-term | Kenshi Arasaki (ATA), Ken Go (DECA), and Randy Pitchford (Gearbox), Lars Wingefors (Embracer), from 2021-02-19T18:20:52
We get a comprehensive and in-depth discussion talking about industry consolidation/consolidators and more specifically about the Embracer Group. In a unique discussion, we get a very holi...
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TWIG #120: Supercell on 2nd Decade, Zynga Ad Network, Bad Robot Entering Games, Microsoft on Future of Games from 2021-02-18T06:44:39
Welcome to TWIG #120!
Today we cover:
#1. Listen
Learnings from Building My Dream Team with Sophie Vo, Studio Lead at Voodoo from 2021-02-15T15:39:19
How do you build a dream team from scratch?
In this episode Sophie Vo, Studio Lead at Voodoo, details h...
Future of PC Games | David Brevik (OG!), Sean Haran (Gearbox), Tim Morten (Frost Giant) from 2021-02-12T19:27:59
Today we will be speaking about the future of PC Gaming.
Here with us to talk about this are 3 incredible speakers
- Listen
TWIG #119: EA Buys Glu, AppLovin Buys Adjust, Embracer Buys Gearbox, and Predictions (Shooters, Marketing) from 2021-02-10T06:13:43
Welcome to TWIG #119!
Today we cover:
#1. Listen
Seriosly Unconventional Growth with Philp Hickey, EVP of Brand & Marketing from 2021-02-09T08:19:16
Originally Seriosly's first game was launched in mid-2014. Since then the game has grown quarter after quarter with the latest growth spurs coming after the acquisition by Playtika. Listen
Hit Roblox Developers Share Their Secrets! from 2021-02-05T22:02:42
Hear from real game developers on Roblox who have created hit games! What does it take to be successful? How is dev on Roblox different from other platforms? What is a day in the life like? What...
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TWIG #118: Epic Games Store Review, Google Stadia Shuts down Internal Studios, & Gambling Apps on Google Play from 2021-02-03T02:10:51
Welcome to TWIG #118!
Today we cover:
#1. Listen
Going Public with Anton Gauffin, CEO of Huuuge Games from 2021-02-01T05:58:34
In this episode, I'm joined by Anton Gauffin, CEO of soon to be public Huuuge Games.
We discuss why Anton has decided to take his company public, dive deeper into their Build & ...
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Playtika IPO | Growth???, Risks, and Future! from 2021-01-29T17:24:09
Today we are going to be discussing Playtika’s IPO and future prospects.
Playtika develops and publishes some of the world’s most popular social casino games such as Slotomania, Slots - H...
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*FULL UPDATED* How to Effectively Deploy Consumer Insights from 2021-01-29T01:04:04
Today we will be talking about how to most effectively utilize consumer insights in gaming.
A lot of research studies can go wrong due to various problems and errors that can lead to fals...
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TWIG #117: New PUBG Mobile Game, Tencent Gonna Buy EA or Take-Two?, Vicarious -> Blizzard, Strategy and Sports Predictions! from 2021-01-27T03:04:52
Welcome to TWIG #117!
Today we cover:
#1. Listen
Ad Revenue & Monetization Trends in 2021 | Post-IDFA Impact from 2021-01-22T00:51:20
Today we will be talking about mobile ad revenue and monetization. More specifically we will discuss What will happen in 2021 including the potential impact of IDFA deprecation
To talk to...
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TWIG #116: Playtika's $11B IPO, Star Wars' IP given out like candy, Hypercasual and RPG predictions from 2021-01-20T06:12:27
Welcome to TWIG #116!
Today we cover:
#1. Listen
The Secrets of Lily's Garden - Lessons from Perhaps the Most Underrated CMO in the Industry from 2021-01-15T06:36:30
Is it possible for a mid-size studio with no prior hits to enter the most competitive genre on mobile and challenge publishers that outweigh it on all aspects from game development to marketing?...
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TWIG #115: Roblox $29.5B, Cyberpunk WTF?, Diablo Immortals, Puzzle Game Genre Predictions! from 2021-01-12T20:23:59
Welcome to TWIG #115!
Today we cover:
#1. Rob...
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Growth Triggers #4 Mobile Games Marketing in 2021 from 2021-01-07T11:53:27
Triggered growth is a segment focusing on all matters of growth. This podcast is insightful, entertaining, and highly opinionated. We call it how we see it.
In this episode, we discuss t...
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TWIG #114: Happy New Years! | Best of 2020 from 2021-01-05T20:24:05
Welcome to TWIG #114!
Today we cover the best and worst of 2020 in the Games Industry!
Hosts:
- Listen
What do Successful Game Projects Have in Common? from 2021-01-02T12:42:28
The topics covered in the episode are:
- What are the biggest differences in how the big companies and the indie ones build their games?
- How to decide what the pro... Listen
2020 in Review Mirror - Trend Analysis and Forecasts with Sensor Tower & AppsFlyer from 2020-12-21T08:29:30
Which genres gained the most and which trailed behind? What were the effects of the lockdowns? What are the trends for user acquisition, in-app purchases, and in-app adds going into 20201? Which...
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Growth Triggers #3 IDFA Depreciation for the Product Leads from 2020-12-18T08:22:52
Growth Triggers is a segment focusing on all matters of growth. In this episode, we focus on;
- How much info will I have about where the players are coming from post IDFA
- ... Listen
Game Industry M&A: Chris Petrovic (ex-Zynga SVP) on Keys to Success! Who's Next? from 2020-12-17T11:36:32
Chris Petrovic joined Zynga as SVP and Head of Corporate Strategy, M&A, and Business Development all the way back in March of 2016 when Zynga stock was $1.88.
Since Chris...
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TWIG #113: MTG Acquires Hutch, Wild Rift Expanding to Europe, Zynga's Rollic Acquires Onnect from 2020-12-15T18:56:32
Welcome to TWIG #113!
Today we cover:
#1. Listen
Helsinki the Capital of Mobile Games from 2020-12-14T08:46:35
However you want to slice it or dice it, Helsinki is the best city in the World for mobile games companies.
What makes it unique is the ecosystem that has developed organically over the y...
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Growth Triggers #2 Fake Ads Post IDFA and When to Build a Brand for Your Game from 2020-12-10T10:16:36
Triggered growth is a segment focusing on all matters of growth. This podcast is insightful, entertaining, and highly opinionated. We call it how we see it.
Your hosts: Listen
TWIG #112: Genshin Impact = $400M in 2 Months on Mobile, EG7 Acquires Daybreak, Roblox Future in China!!! from 2020-12-09T00:18:21
Welcome to TWIG #112!
Today we cover:
#1. Listen
Why Israel's Gaming Ecosystem is One the Best in the World with Gigi Levy-Weiss from 2020-12-07T08:53:08
Israel has always been a hub for tech startups. It's where companies such as Monday, Wix, Fiverr and Waze - just to mention a few - were born. Today the country is also known for a massive gamin...
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Growth Triggers #1 How Apple Played Epic, Platform Wars and the Marketability Loop from 2020-12-03T08:48:18
Growth Triggers is a new segment on Deconstructor of Fun podcast focusing on all matters growth. This podcast is definitely insightful, for sure entertaining and as always, highly opinionated. W...
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TWIG #111: Lilith's Farlight 84 Battle Royale Shooter, Fortnite Subscriptions, and Supercell Shuts Down Hay Day Pop! from 2020-12-01T23:18:11
Welcome to TWIG #111!
Today we cover:
#1. Listen
TWIG #110: Embracer Group Acquires 13 Studios, Apple 15% Fee Cut, Roblox IPO from 2020-11-26T04:53:11
Welcome to TWIG 110!
Today we cover:
#1. Listen
Marketability Will Make or Break Your Game from 2020-11-23T08:09:45
Three facts:
1. Marketability (CPIs) is the single most important metric of your business case
2. You can optimize marketability early on extremely cost-effectively
3....
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TWIG #109: Argument for Simpler Games, Apple M1 Impact to Games, Virtual Influencers - Rehash ATVI to Mobile from 2020-11-17T20:19:46
Welcome to TWIG 109.
Today we cover:
#1. Listen
East vs. West - How to Rival Chinese Game Publishers from 2020-11-16T08:54:25
The Chinese mobile market is expected to reach 21 billion Dollars in 2020 growing a staggering 17% year-over-year. In addition to having this massive - and from the Western perspective nearly im...
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Riot's Valorant - The Origin Story from 2020-11-12T15:43:40
Valorant's Game Director, Joseph Ziegler, and Lead Producer, Paul ...
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TWIG #108: Zynga, Glu, and EA Quarterly Financial Results from 2020-11-10T21:11:54
Ok people, this episode is just me (JK) and Miska. We lost some of our co-hosts when we very last minute audibled a change in news coverage.
Anyway, as always, we sometimes may say things...
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Recruiting During a Pandemic from 2020-11-09T07:25:28
What are the key challenges and issues with respect to hiring during pandemic?
While hiring has actually not slowed down in these crazy times despite coronavirus, we discuss challe...
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Scaling a Games Company | How to Win Day 1? Travis Boatman, Gigi Levy-Weiss, Kristian Segerstrale from 2020-11-06T18:26:12
Today we’re here to talk about the biggest challenges and mistakes early stage companies have in order to scale their companies and achieve success.
To speak to these issues we hav...
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TWIG #107: WSJ: China May Be Spying On You, Scopely Raises $340M, Game Pass and Indies, and Activision Blizzard More Franchises to Mobile from 2020-11-03T20:46:54
Welcome to TWIG #107!
This week we cover:
#1. Listen
Love Bros: How to Stop Wasting Time! Improve Meetings, OKRs, and More! from 2020-11-01T18:41:40
In many (perhaps most) companies, so many corporate processes, policies, and work flows WASTE TIME!
Meetings are a huge culprit but in this discussion we talk about what are ...
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Art Director for Video Games | Ron Ashtiani from 2020-10-29T16:02:20
Ron Ashtiani has spent a career in art and as an art director. Ron's had an over 25 year career in art and has served as an art director in multiple game studios including at Midway Games. He al...
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TWIG #106: Problem With Tech Monopolies, Stadia Creative Director OOPS!, and Facebook's Cloud Gaming from 2020-10-27T19:49:45
Welcome to TWIG #106:
Today we cover:
#1. Listen
Product Implications of IDFA Deprecation | Andre Cohen + Niklas Herriger from 2020-10-23T01:07:45
Lot of talk about IDFA deprecation and impact to marketing/UA not so much on product and tools impact.
So for our discussion today we will focus on:
-...
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TWIG #105: Unity Publishing... WTF?, Playtika Files for IPO, Among Us Blowing Up!, How Discord Won! from 2020-10-20T18:37:53
What up people? Welcome to TWIG #105!
Today we cover:
#1. Listen
How to Plan Content for Live Ops | Barak David, COO Murka; Drew Levin, Lead PM Zynga; Jeff Witt, Co-founder Storm8 and Funzio from 2020-10-16T07:11:40
How do you determine the content cadence and events (type and frequency) for your live operated game? How do you measure whether you are operating content and events successfully or not? Find ou...
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TWIG #104: Amazon Can't Win at Games, Genshin's Massive Impact, and WOW Expansion Delayed (Yawn!) from 2020-10-13T20:05:12
Welcome to TWIG #104!
This week we cover:
#1. Listen
Getting Hypercasual with Gamejam's CEO, Christian Calderon from 2020-10-08T15:41:35
In this episode I'm joined by Christian Calderon as we cover it all: 1) How to make a great hypercasual game 2) What were the implication of COV...
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TWIG #103: Roblox To Go Public, Among Us Drives Discord Usage, Cyberpunk Crunch from 2020-10-06T17:50:20
Welcome to TWIG #103!
This week we cover:
#1. Listen
How to Grow and Prosper like the King from 2020-10-01T12:00
King's Head of Growth, Antoine Le Nel, and Head of Ad Monetization, Tom Mapham decons...
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TWIG #102: Epic vs. Apple UPDATE!. Blizzard co-founder Mike Morhaime Starts Dreamhaven, Playco $1B Valuation, and Amazon's Luna Cloud Gaming Service from 2020-09-29T19:37:30
Welcome to TWIG #102!
This week we cover:
#1. Listen
TWIG #101: New Call of Duty Warzone Mobile, Micro$oft Acquires Bethesda, Stillfront Acquires Nanobit, and Sony vs. Microsoft Nextgen Wars from 2020-09-23T18:50:59
Welcome to TWIG #101!
This week we cover:
#1. Listen
Unity's IPO | Growth, Risks, and Valuation! from 2020-09-18T19:23:47
Today we are going to be discussing Unity’s IPO. I think we all know Unity’s business as a cross-platform game development engine… but in particular, we will discuss:
#1. Current business...
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Genre & Great Games with Facebook Gaming and Game Refinery from 2020-09-16T12:00
Did you know that nearly half of players say that genre is important when deciding which new mobile game to try, exceeding factors like friends or family recommendations and app store reviews?&n...
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TWIG #100: Lessons, Biggest News, and The Future! from 2020-09-14T20:35:02
Welcome to our 100th episode retrospective episode!
In this podcast, we will look back on the origins of TWIG, talk about lessons learned, biggest news, future, and finally what are some ...
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Writing for Games Done Right! | With Susan O'Connor (Tomb Raider, Bioshock, Far Cry 2) from 2020-09-12T06:13:54
Today we discuss how to do writing for games the right way!
And speaking with us on this topic is one of the most experienced writers in the industry Susan O'Connor.
Susan has work...
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Launching and Scaling a Mid-Core Game in 2020 from 2020-09-09T17:14:34
Mid-core game marketing is know for either massive marketing campaigns that flood the market or those incredibly divisive creatives that have usually nothing to do with the game itself. Either w...
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TWIG #99: Epic's Plans for World Domination, India bans PUBG Mobile, New Switch Coming 2021, and Ubisoft: PS5 Not Backwards Compatible with PS3 and Lower from 2020-09-07T23:31:13
Welcome to TWIG #99!
This week we cover:
#1. Indi...
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Making a Hit Mobile Match-3 Game | GenJoy's David vs. Goliath Story from 2020-09-04T18:16:56
GenJoy, a studio from the leading Spanish mobile Group Genera, just launched Tuscany Villa a match-3 puzzle game on mobile. How will the Seville, Spain based mobile studio compete against ...
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Epic Lawsuit vs Apple & Google | Expert Legal Opinion from 2020-09-03T01:13:43
Antitrust Specialist Ryan Tisch from Crowell & Moring and Video Games Lawyer David Hoppe from Gamma Law explain Epic's lawsuit against Apple and Google.
- Topics Covered:&... Listen
TWIG #98: Facebook Abandoned IDFA, Unity IPO, COD Cold War $70, Risks of Market Research from 2020-08-31T20:13:18
Welcome to TWIG #98!
This week we cover:
#1. Listen
Rant-cast: Eric Kress Unchained | IDFA Apocalypse, Why Tech Companies Fail at Games, Geopolitical Shenanigans from 2020-08-29T01:40:57
What are the biggest issues and annoyances in the games industry that trigger Eric Kress? Come to an uncensored broadcast discussing these issues moderated by Chris Hewish from Xsolla and also j...
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IDFA - What You Need to do Yesterday from 2020-08-25T08:12:39
In this episode we sat down with three growth experts to discuss following questions:
- What companies are doing to prepare for the depreciation of IDFA
- How to figure out t... Listen
TWIG 97: Amazon Sucks at Games, Take-Two Acquires Playdots, Tencent Stake in Voodoo, Game Creators Burned Out from 2020-08-24T19:49:51
Welcome to TWIG #97!
This week we cover:
#1. Amazon is good at so many thi...
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Starting a New Game Studio | 3 CEOs Who Raised Millions Talk Funding! from 2020-08-21T04:45:30
Host:
- Joe Kim, Deconstructor of Fun Podcast Host, Managing Partner of GameMakers, and C... Listen
TWIG #96: Next-Gen State of Industry, Apple/Epic Can't Lose!, and Wildlife Scores $120M from 2020-08-17T18:34:07
Welcome to TWIG #96!
This week we cover:
#1. Listen
How to Build the Amazon of Game Companies! from 2020-08-14T06:34:35
Game companies (with some exceptions like Nintendo) don't last! They are not long-term defensible. In tech, the FAANG companies are massively defensible. In fact, Amazon today is the most ...
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TWIG #95: Apple Blocks xCloud and Stadia, Zynga Acquires Rollic for $168M, and Why Indies Struggle on Switch eShop! from 2020-08-10T20:45:42
Welcome to TWIG #95!
This week we cover:
#1. Listen
UA Coffee Talk: Mobile Marketing for Card Games from 2020-08-07T21:48:56
Indie mobile game developer WildCard Games has been developing mobile card games for the past 7 years launching games like Ultimate Cribbage, Cribbage, and Backgammon. How does this ...
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TWIG #94: Halo Infinite, EA Best June Quarter in History, and Blizzard Shows off Diablo Immortal from 2020-08-04T18:44:15
Welcome to TWIG #94!
This week we cover:
#1. Listen
Genre-Defining Gaming Studios - with Michail ‘Mishka’ Katkoff from 2020-07-30T17:28:15
In today’s episode, we ask a very important question - how to build a studio that can make genre-defining hit games. Even though game mechanics are powerful forces, what can truly drive massive ...
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TWIG #93: Ragnarok of M&A (from IDFA Deprecation), RPG Personas Debate!, Over 1/2 of Kids Playing Roblox, Microsoft Showcase from 2020-07-28T23:03:08
Welcome to TWIG #93!
This week we cover:
#1. Listen
The Economy of the Metaverse | Tim Sweeney CEO of Epic Games! from 2020-07-27T21:15:02
If the Metaverse is the next frontier? How should the economy be designed to help support a healthy and vibrant ecosystem for all players?
Today we are joined by Tim Sweeney CEO of Epic G...
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Game Industry M&A Outlook | Who's Buying, Who Will Be Acquired Next? from 2020-07-23T12:00
We’re here today to talk about the current state of M&A aka mergers & acquisitions in the games industry. There’s been a lot of recent activity and there seems to be an open question now...
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TWIG #92: Microsoft xCloud Launch, China Removes Supercell's HayDay + 2.5K other games, Glu Reloads for Acquisitions from 2020-07-21T20:59:55
Welcome to TWIG #92!
This week we cover:
#1. Listen
IDFA - Everything You Ought to Know with Eric Seufert & Yevgeny Peres from 2020-07-15T11:58:04
Monumental changes are changes are coming to mobile games market.
First one to bear the hit is the performance marketing ecosystem. As Play Store follows suit, attribution platforms...
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TWIG #91: Sony Invests $250M in Epic Games, Why Tencent is Buying Leyou (aka Le-YOWWW!), Mobile Games Broke Records in Q2, Ubisoft Event! from 2020-07-13T20:19:54
Welcome to TWIG #91!
This week we cover:
#1. Sony inves...
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Sharing the Secrets: How Ludia Successfully Re-targets and Re-engages its Players from 2020-07-10T06:35:32
Which one is better: acquiring a new user or getting a lapsed user to re-engage?
Well, it depends. Most of us have been investing into getting new users while struggling at re-engaging ou...
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TWIG #90: PUBG Mobile Doubles LT Rev to $3B, Apple Arcade Strategy Shift, and Amazon and Google Bad at Games! from 2020-07-06T22:44:08
Welcome to TWIG #90!
This week we cover:
#1. PUBG Mobile...
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Online Services for Multiplayer PVP Games | Pragma.gg from 2020-07-03T16:56:39
We’re here today to talk about the kinds of online, live services technology that are required for multiplayer PVP games.
More specifically we will cover online services (acc...
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TWIG #89 metoo and Abuse in the Industry, IDFA Apocalypse, AAA Unsustainable, Nintendo Chills?, Pokemon Unite! And More! from 2020-06-29T23:24:47
Welcome to TWIG #89!
We are joined this episode by the legendary Emily Greer founder of Kongregate and her new game studio Double Loo...
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UA Coffee Talk: Death of Performance Marketing- The Debate! from 2020-06-26T14:48:18
Today we’re going to be talking about 2 different perspectives on the future of performance marketing.
Positive View: The changes currently impacting UA will shift the role o...
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TWIG #88: Microsoft Shutting Down Mixer -> Facebook Gaming, EA Game Slate, Apple Platform Fees, & Epic Offering $750M at $17B Valuation from 2020-06-23T18:54:14
Welcome to TWIG #88!
This week we cover:
#1. Listen
UA Coffee Talk: The Changing UA Marketing Role! from 2020-06-19T17:56:17
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile.
#1. What are the big changes coming and the trends that are d...
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TWIG #87: Activision and Selena Gomez Trademark/IP Claims in Games, Valorant Performance, Amazon of Gaming Companies from 2020-06-15T19:02:14
Welcome to TWIG #87!
This week we cover:
#1.; Listen
Data Science in Game Studios | Ft. Tilting Point's Andre Cohen from 2020-06-12T17:55:23
Despite lots of talk about the use of data science in game studios, surprisingly, there's a lot of misunderstandings about how data science is actually used and how best to utilize data scientis...
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TWIG #86: More Zynga Acquires Peak, Glu Prices Public Offering, and UA Deep-Dive from 2020-06-08T18:14:58
Welcome to TWIG #86!
This week we cover:
#1. Why Zynga ...
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Ad Creatives Framework: Optimization Deep Dive (Matej Lancaric) from 2020-06-06T07:13:17
Join us for potentially the MOST IN DEPTH AND TACTICAL discussion on optimizing ad creatives for mobile marketing published ever in the world!
Joining us for that discussion is the ...
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TWIG #84: Zynga acquires Peak and the team cuts through PR nonsense from 2020-06-01T17:44:36
Welcome to TWIG #84! This week we cover: #1. Twitch gets a new channel for news, exclusives, and more (The Verge) #2. Sony Confirms PS5 Event for June 4 (Gamespot) #3. Mark van Ryswyk On Why The Pa...
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UA Coffee Talk: Mobile Marketing Under Crisis! from 2020-05-29T18:39:49
The focus of our conversation today will be about how to think about user acquisition during times of crisis or more generally under situations of sudden change. When a change happens e.g., Real...
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Creative Trends for the Mobile Gaming Industry with Steven Chard, CEO of Luna Labs from 2020-05-27T06:00
Creatives are the talk of 2020, everyone claiming they are the last lever. But, what does that actually mean for a studio today? What do they need to do? What does the future studio look like? H...
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TWIG #83: Amazon's Attempt at LOL Shooter, Ubisoft Sues Apple/Google over Siege Clone, Future of Game Conferences from 2020-05-25T18:24:59
Welcome to TWIG #83!
This week we cover:
#1. Listen
Manticore: The Next Big Creator Platform? Founders Frederic Descamps and Jordan Maynard from 2020-05-21T23:36:41
In gaming, sandbox creator platforms to become the next ROBLOX have been the talk of investors over the past few years. The latest entry into the space is Manticore with their CORE platform led ...
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TWIG #82: Supercell vs. AppLovin: Clash of Cultures! Lessons vs. Legacy from 2020-05-18T17:44:35
Welcome to TWIG #82!
This week we cover:
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TWIG #81: Supercell | 10 Years of Excellence from 2020-05-13T18:32:37
Welcome to TWIG #81!
This week we cover:
#1. Cloud Gaming: Why It Matters And...
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Your Analytics Are Not Even Scratching the Surface from 2020-05-10T16:52:17
We're joined by Joe Schaeppi who is the CEO of 12trait. 12traits is a different kind of tool to understand your players. It doesn't look that much at what they did. Instead 12traits focuses on u...
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TWIG #80: XBOX Game Pass 10M Subs, Super Evil Announces Catalyst Black, XBOX Series X - Games Could Be Delayed! from 2020-05-05T18:32:11
Welcome to TWIG #80!
This week we cover:
#1. Listen
Social Casino 2020 | Genre Outlook from 2020-04-30T20:22:58
Two world class industry experts in mobile social casino talk to us today about the latest overview, updates, trends, and predictions for the market.
Our guests today include:
... Listen
TWIG #79: Supercell Battle Pass Talk, Three Questions to Level Up Battle Pass, Travis Scott Fortnite, and Epic Gives In to Google! from 2020-04-27T19:39:02
Welcome to TWIG #79, apologies we were off last week.
This week we cover:
#1. Listen
Survive and Thrive: Demiurge Studios and Marvel Puzzle Quest (> $100M Revenue) from 2020-04-24T15:47:03
Marvel Puzzle Quest was first launched back in 2013 and has been going strong for over 6 years now grossing over $100M in life of product revenue. Demiurge has had a bit of a roller coaster hist...
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TWIG #78: Facebook Takes on Twitch, Valve Success?, PS5 Limited Release, Is Fortnite the next Metaverse? from 2020-04-22T15:48:45
Welcome to TWIG #78, apologies we were off last week.
This week we cover:
#1. Listen
Biggest Lessons from Gaming with Jori Pearsall (ex Scopely, GREE, Google) from 2020-04-20T15:27:46
Jori Pearsall now Chief Product Officer at mobile financial access firm Tala has had a stellar career in mobile gaming working at companies like GREE and then most recently leading Product at mo...
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After Crisis: Games & Life In a Post COVID-19 World from 2020-04-16T17:33:01
Lots of coronavirus talk these days and especially about current impact to gaming, etc. We wanted to take a slightly different approach to this.
Let's talk deeper, let's talk ...
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Improve Marketability, Save Millions from 2020-04-14T18:26:32
At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn leads to decreased CPI (cost per install). In lame man terms: the better your ad and yo...
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Markets #2: Latin America | With Jam City and Lockwood Publishing from 2020-04-10T18:49:41
What do you know about the Latin America gaming market? Well find out about the key players, specifics of the market, and how to achieve success in LATAM with guest speakers from Jam City,...
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Impact of Coronavirus on Mobile with App Annie from 2020-04-08T23:25:29
AppAnnie recently published a report on The Impact of Coronavirus on the Mobile Economy.
...
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TWIG #77: Riot's Teamfight Tactics Surpasses 4.5M on Mobile, Amazon Enters Gaming, XBOX Series X, The Kick-Ass Founding Team from 2020-04-07T00:01:25
Welcome to TWIG 77!
This week we cover:
#1. Riot Games...
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Secrets to ROBLOX's Success! | Matt Curtis VP Developer Relations from 2020-04-03T15:53:40
Roblox has grown like crazy since its launch in 2006. Today 10 Roblox games have been played over 1 billion times and Adopt Me! has surpassed 4 billion plays. Since the launch of the mobile app,...
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TWIG #76: Epic Games Publishing!, CPI Decline Benefits Mobile Game Companies, and Forte x Blockchain from 2020-04-01T13:00
Welcome to TWIG 76!
This week we cover:
Managing Marketing Spend Through a Recession (and Depression) with Eric Seufert and Brian Murphy from 2020-03-31T11:12:49
Don’t be fooled: the mobile app economy will implode just like everything else. Question is, how should games companies operate through the recession or even depression? What should the UA...
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Might & Magic Chess Royale | Lead Game Designer Damien Yvray (Ubisoft Paris Mobile) from 2020-03-26T21:51:26
Interview with Damien Yvray, Lead Game Designer at Ubisoft Paris Mobile on Might & Magic Chess Royale!
Overview of Ubisoft’s strategy and efforts in mobile Might & Ma...
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TWIG #75: Supercell's Hay Day Pop, Scopely Raises Another $200M, Tencent $$$ from 2020-03-24T05:56:24
Welcome to TWIG 75!
This week we cover:
TWIG #74: Coronavirus Impact on Gaming!, China Game Approvals, Exclusives Ending?, and COD Warzone going Nutz! from 2020-03-19T15:13:24
Welcome to TWIG 74!
This week we cover:
#1. Coronavirus impact on mobile games
Elite Game Developers vs. Deconstructor of Fun from 2020-03-17T06:12:33
In this episode I'm joined by Joakim Achren, seasoned Finnish games entrepreneur, turned online coach and mentor for aspiring games entrepreneurs and business folks. You can find the conte...
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TWIG #73: Riot's Valorant Monetization, iOS Games in China Require License, and MZ's Crystalborne from 2020-03-11T12:00
Welcome to TWIG 73!
This week we cover:
#1. Listen
Stillfront Acquires Storm8 For $300M | Talk with COO Alexis Bonte from 2020-03-09T16:10:25
Stillfront Group has been on a tear acquiring a number of marquee game studios. With the acquisition of Storm8, they have now grown their global gaming network to 13 total studios. Even further,...
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TWIG #72: Why GDC Canceled, Word! Games, EPIC Calls Out SuperData Fortnite Figures, and Roblox Raises $150M from 2020-03-03T08:25:27
Welcome to TWIG 72!
This week we cover:
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TWIG #71: Fortnite Chapter 2, Facebook VTA, Bethesda Pulls Out of GeForce Now, and Call of Duty Battle Royale from 2020-02-26T12:16:30
Welcome to TWIG 71!
This week we cover:
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TWIG #70: Supercell CEO "My Take On 2019", Unity IPO, Tim Sweeney, and Rovio Tumbles from 2020-02-20T16:08:35
Welcome to TWIG 70!
This week we cover:
#1.
Unity Tech...
3 HUGE Changes Coming to Unity | Implications for PMs and Execs from 2020-02-17T16:13:22
The #1 mobile game development platform is getting a huge upgrade.
Find out about the 3 HUGE changes that Unity will be introducing that are all potential game changers. In pa...
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Roblox Approach to Kids Safety with Laura Higgens Head of Digital Civility from 2020-02-14T14:30
How should video games and video game developers address kids safety?
Today we speak to Laura Higgens the Head of Digital Civility at Roblox to discuss how Roblox deals with kids s...
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Markets #1: Japan | With Dr. Serkan Toto from 2020-02-13T14:30
Welcome to our new mobile gaming markets series. In this series, we will talk to experts about different countries and geographies in the world. We will get an overview of the specific mar...
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TWIG 69: Elodie Games Raises $5M, Microsoft Delusional on Cloud, Call of Duty Players Spend More After Season Pass and Loot Boxes Removed from 2020-02-10T10:07:51
Welcome to TWIG 69!
This week we cover:
#1. Listen
TWIG 68: Bytedance Takes on Tencent, Nintendo Mobile Hit $1B, EA $1B on MTX, Garena Acquires Dauntless, Ubi Acquires Kolibri from 2020-02-06T07:04:40
Welcome to TWIG 68!
We've got the full crew today coming at you with a bunch of exciting news. Specifically:
#1. Listen
State of Mobile 2020 with AppAnnie - Mobile Gaming Health, Trends, and Top Games from 2019 from 2020-01-29T07:49:13
AppAnnie released their State of Mobile 2020 Report.
In this podcast, we speak to AppAnnie to go over key takeaways from...
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TWIG 67: M&A Mania! FoxNext, Storm8, and Funcom Oh My!!! from 2020-01-27T16:00
Welcome to TWIG 67 everybody!
Well the FoxNext transaction finally completed. As we've speculated on quite a bit with lots of different names and scenarios well we found out what finally ...
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UA Coffee Talk: All About LTV from 2020-01-23T19:00:38
The focus of our conversation today is All About LTV.
Actually, when people talk about LTV they really mean pLTV (predictive Life Time Value). And increasingly pROAS (predictive Ret...
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TWIG 66: Game Over for GameStop, Might & Magic Chess Royale, Epic Games Store Disappointment and a Ton of Updates from 2020-01-20T16:10:57
Welcome to TWIG 66!
This week we cover:
#1. Listen
TWIG 65: The Steam Shit Sandwich, Miniclip Acquires Ilyon, XBOX Series X No Exclusives, and New Playstation Exec! from 2020-01-13T15:00
Welcome to TWIG 65!
This week we cov er:
#1. Listen
TWIG 64: New Switch, Vince Zampella Leads EA DICE LA, Google Buys Typhoon Studio for Stadia, and Top Soft Launch Games! from 2020-01-08T19:33:41
Happy New Year and Welcome to TWIG 64!
This week we cover:
#1. Listen
TWIG #63: 2019 Year in Review - The Biggest Games, Winners, Losers, and Trends! from 2019-12-31T15:39:22
Welcome to TWIG #63 everybody.
This episode wraps Season 4 and is the last podcast episode for us for the year. Happy New Years and looking forward to 2020!
This week w...
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TWIG #62: Kongregate's Acquisition Strategy, Roblox's Biggest Games of All Time, and Riot's New Publishing Label from 2019-12-23T19:51:50
Welcome to TWIG #62 everybody.
This week we get a bit of a battle between Eric and Miska over Zynga growth prospects so stay tuned for that!
This week we cover:
#1. Listen
UAC #1: Ad Creatives Optimization | User Acquisition Coffee Talk from 2019-12-19T23:53:47
Welcome to the first episode of UA (user acquisition) coffee talk. This is a new series, recorded initially for the GameMakers YouTube channe...
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TWIG #61: Why D7 ROAS May Be Bad, What's Next After Facebook VO, and Updates on New XBOX! from 2019-12-16T17:40:35
Wazzup DOF Nation!
On the pod this week we have myself Joe Kim, Eric Kress, and new daddy club member Adam Telfer.
We are also joined by *the* Nebo Radovic from N3twork. One of the...
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TWIG #60: Bunch Video Chat for Mobile (We Talk with CEO and Head of BD) and Wildlife Valued at $1.3B! from 2019-12-11T18:56:41
TWIG #60 Here we go!
Today we have myself Joe Kim, Eric Kress, and Adam Telfer is back from paternity leave. Welcome back new dad!
We also have 2 special guests related to the firs...
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Kolibri's Approach to New Game Development | Secrets to the Success of Idle Miner Tycoon from 2019-12-09T20:06:45
Kolibri has found great success with its first two mobile game titles Idle Miner Tycoon and Idle Factory Tycoon. Both titles have now amassed about 100M downloads.
How did students...
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TWIG #59: Top 1% of Publishers Drive 80% of Downloads (or not?) and Why NPS Sucks! from 2019-12-03T01:44:31
Welcome everybody to TWIG #59!
Today we have myself Joe Kim, Eric Kress, and Miska Katkoff joins in to defend himself on his Call of Duty prediction.
We are also joined by Consumer...
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TWIG #58: $40M Raise for N3twork - Should We Be Worried? and Tencent's Timi Studio Expanding West - Not A Level Playing Field! from 2019-11-26T17:59:32
Namaste everyone and welcome to TWIG #58!
Today we have just myself Joe Kim and Eric Kress.
Miska and Adam are out for the rest of the year.
The full news we discuss is as f...
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TWIG #57: Ninja/Shroud No Impact on Twitch, Epic Games Launcher, & Stadia Flop City from 2019-11-19T00:52:57
Welcome to TWIG #57.
Today we have your usual hosts Joe Kim, Eric Kress, and Adam Telfer (Miska's out for the rest of the year). We do have a guest host Alex Collins though: a software en...
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TWIG #56: DECA Games Buys 4 Games from GREE and Super Evil Megacorp Hands Vainglory to Rogue Games from 2019-11-14T05:19:14
Welcome to TWIG #56 everybody. This week we focus on live ops companies like DECA and now Rogue Games who will live operate Vainglory for Super Evil Megacorp.
Today we have your usual hos...
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TWIG #55: Scopely Raises $200M and Zynga Has Record Blow-out Quarter! from 2019-11-04T23:29:27
Welcome to TWIG #55 everybody.
This week we get a bit of a battle between Eric and Miska over Zynga growth prospects so stay tuned for that!
This week we cover:
#1.
Apple Arcade: Service Analysis and Future Prospects from 2019-10-31T22:21:08
Apple Arcade launched on September 19 earlier this year and has been praised by many in the media and significantly backed by Apple. Having said that: #1. What are the future prospects for this ser...
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TWIG #54: Ghost Recon Breakpoint's Spectacular Bomb and Google Stadia Update! from 2019-10-28T20:02:15
Welcome to TWIG 54! This week we cover: #1. Ghost Recon Breakpoint’s spectacular bomb blows up Ubisoft’s plans for 2019 #2. Google is making a "spectrum of bets" on Stadia content #3. Fallout 76 No...
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TWIG #53: Challenging Riot's Paul Bellezza on Riot's Massive New Game Slate Announcement! from 2019-10-24T04:47:56
Welcome to TWIG 53.
This week we cover:
#1. Listen
How to Transform Company Culture | Riot 1 Year Later with Angela Roseboro, Chief Diversity Officer @ Riot from 2019-10-19T06:48:56
Riot Games got hit with a tsunami in the form of the infamous Kotaku article Inside The Culture...
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TWIG #52: Deconstructing Blizzard President's Interview from 2019-10-14T17:02:25
Welcome to TWIG 52. 1 Year of TWIGS!
This week we cover:
#1. Listen
TWIG #51: Future of Mobile Growth Teams, UA Mobile Bust, and Call of Duty Mobile! from 2019-10-07T16:58:45
Today we are joined by guest host Eric Seufert who writes the really great marketing & UA focused blog: https://mobiledevmemo.com/
Also check ...
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TWIG #50: PUBG Mobile, Mario Kart Tour, and Call of Duty Oh My! from 2019-10-02T17:32:45
In this week's TWIG we are joined by Damian Kim who is Director, Head of Gaming China for Facebook.
The topics we cover today include:
#1. Listen
TWIG #49: Subscriptions The New Weapon in Game Monetization and NBCUniversal Shuts Down Game Publishing from 2019-09-23T21:16:35
Today we are joined by guest host Lloyd Melnick who is EVP Casino at VGW and writes the fantastic blog The Business of Social Games and Casino....
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How to Prepare for Your Next Job | Protecting Yourself as an Employee from 2019-09-19T13:00
Today we’re going to be talking about a little bit of a sensitive topic which is what you as an employee can and should do to protect yourself against companies that are facing layoffs or some f...
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TWIG #48: The Glory Days of Social Casino Are Over! from 2019-09-17T17:35:19
In this latest TWIG episode we discuss:
#1. Listen
TWIG #47: League of Legends Mobile Game and Telltale's Controversial Revival from 2019-09-17T11:19:37
In this week's TWIG we discuss:
TWIG #46: Supercell Soft Launches New Game Rush Wars (and more Archero!) from 2019-09-05T12:23:50
In this week's TWIG we discuss:
#14 How Archero Shot to the Top ft. Joe Kim, Abhimanyu Kumar, Florian Ziegler, and Eva Grillova from 2019-09-02T22:29:56
Newcomer Habby shot up out of nowhere with Archero which made over $35M in net IAP revenue over its first 3 months.
Find out how Archero was able to achieve big success and how it c...
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How Archero Shot to the Top ft. Joe Kim, Abhimanyu Kumar, Florian Ziegler, and Eva Grillova from 2019-09-02T22:29:56
Newcomer Habby shot up out of nowhere with Archero which made over $35M in net IAP revenue over its first 3 months.
Find out how Archero was able to achieve big success and how ...
Listen
TWIG #45: Respawn CEO apologizes for devs & Sony Acquires Insomniac from 2019-08-27T20:15:52
In the latest TWIG we discuss:
#13 Super Scale With No Strings Attached with Ivan Trancik from 2019-08-26T03:29:37
Welcome to the final episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their com...
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Mobile Publishing #4: Super Scale With No Strings Attached with Ivan Trancik from 2019-08-26T03:29:37
Welcome to the final episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their com...
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TWIG #44: Tencent doubling down on Season Pass, Ninja Jumps to Mixer! from 2019-08-24T04:53:48
In this episode of This Week in Games we discuss: #1. Tencent doubling down on Season Pass, #2. Ninja quickly getting 1M subs on Mixer, #3. Roblox Surpassing Minecraft with 100 MAU, #4. Nintendo...
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#12 Former Publishing CEO Spills the Beans with Klaas Kersting from 2019-08-18T17:04:23
Welcome to the third episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, ...
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Mobile Publishing #3: Former Publishing CEO Spills the Beans with Klaas Kersting from 2019-08-18T17:04:23
Welcome to the third episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, ...
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#11 Behind Tilting Point's $132M War Chest with President Samir El Agili from 2019-08-12T15:18:48
Welcome to the second episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their co...
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Mobile Publishing #2: Behind Tilting Point's $132M War Chest with President Samir El Agili from 2019-08-12T15:18:48
Welcome to the second episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their co...
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#10 Scopely's path to $1B with Co-CEO Javier Ferreira from 2019-08-06T06:21:55
Welcome to the first episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, ...
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Mobile Publishing #1: Deconstructing Scopely's path to $1B with Co-CEO Javier Ferreira from 2019-08-06T06:21:55
Welcome to the first episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, ...
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TWIG #43: EA, Ubisoft, Zynga, and Glu Earnings Recap and Outlook! from 2019-08-05T17:40:59
This week "J Money" Kim, Eric Kress, and Jeff Cohen from Stephens break down the latest info from earnings calls from public companies EA, Ubisoft, Zynga, and Glu.
What happened? Wh...
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TWIG #42: Disney Should Buy This Games Company... from 2019-07-30T08:24:46
In this episode of This Week In Games we discuss:
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TWIG #41: Exploitative Game Publishing Deals and Tinder Bypasses Play Store! from 2019-07-23T15:50:59
In this episode of This Week In Games we discuss:
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TWIG #40: Subscriptions Are The Future of App Monetisation from 2019-07-16T04:56:28
In this episode of This Week In Games we discuss:
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TWIG #39: Google Stadia, Game Over??? from 2019-07-09T08:23:10
In the latest TWIG we discuss:
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TWIG #38: "EA Needs Mobile Gaming Help" from 2019-07-01T18:31:52
In the latest TWIG we discuss:
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TWIG #37: Inside The Esports Bubble from 2019-06-28T15:27:33
Also, our projections on how Harry Potter: Wizards Unite will succeed In the latest TWIG we discuss: #1 Shady Numbers And Bad Business: Inside The Esports Bubble (Kotaku) #2 Team...
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TWIG #36: The E3 Recap & Rumours from 2019-06-20T07:50:02
The full E3 recap for you from us.
Hit us up on Twitter (@m_katkoff, @jokim1. @adamwtelfer & @ekress) to let us know, which news topics you want us to talk about next or more in-depth...
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TWIG #35 Why the King's CEO is Stepping Down from 2019-06-04T09:00:11
In the latest TWIG we discuss:
#1 ...
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#9 "I lost my job. What next?" with Joseph Kim from 2019-05-31T08:06:23
Most of us go through this at least once during our careers. Several of us have to go through this multiple times during their careers. Yet it is something we tend not to talk about.
Losi...
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"I lost my job. What next?" with Joseph Kim from 2019-05-31T08:06:23
Most of us go through this at least once during our careers. Several of us have to go through this multiple times during their careers. Yet it is something we tend not to talk about.
...
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TWIG #34: Mario Kart and League of Legends Rush Into Mobile from 2019-05-29T07:39:17
In the latest TWIG we discuss:
#1 P...
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TWIG #33 Epic continues to absorb PC gaming exclusives from 2019-05-20T15:05:47
Epic is continuing to make big boi moves while Sony grows its subscriber base.
In the latest TWIG we discuss:
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TWIG #32 Zynga, EA, Activision, Glu - how is it REALLY going in Q2 from 2019-05-10T07:42:15
In the latest TWIG we discuss:
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TWIG #31 The Truth About Hypercasual Games from 2019-05-02T09:14:05
Apart from the truth we will also talk about crunch in the gaming industry and give our personal view on it.
In the latest TWIG we discuss:
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#8 Why AB Tests Fail and How to Improve Them from 2019-05-01T04:05:15
Traditional wisdom in product management dictates the use of AB testing for product optimisation. In this episode, our very own Joseph Kim sits down with Niklas Herriger (CEO, Gondola.io) a...
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Why AB Tests Fail and How to Improve Them from 2019-05-01T04:05:15
Traditional wisdom in product management dictates the use of AB testing for product optimisation. In this episode, our very own Joseph Kim sits down with Niklas Herriger (CEO, Gondola.io) a...
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TWIG #30 20 Mobile Games that have made more than $1 Billion from 2019-04-25T18:07:45
In this episode we also discuss whether Stadia has the content to match its infrastructure.
In the latest TWIG we discuss:
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TWIG #29 Apple’s Giant Bet on the Future of Mobile Gaming from 2019-04-17T11:00:23
Also, what Zynga's CEO believes is the next big catalyst for mobile games and why Ninja paid $1M to Ninja for steaming APEX Legends
In the latest TWIG we discuss:
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TWIG #28 Lets Talk About Snapchat's Investment into Mobile Gaming from 2019-04-10T11:18:47
Also, we talk about what (all) went wrong with BioWare's Anthem and why APEX Legends won't dethrone Fortnite
In the latest TWIG we discuss:
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TWIG #27 Apple Arcade and Google Stadia Face Backlash from 2019-04-01T16:13:51
The platforms are pushing their subscription services that don't seem to be quite ready for the market nor serve a particular market need.
In the latest TWIG we discuss:
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TWIG #26 User Acquisition and Systematic Growth with Eric Seufert from 2019-03-27T19:22:38
Today we talk with the famous Eric Seufert who also publishes the popular blog Mobiledevmemo and heads platformfor N3twork. Together we cover the ...
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TWIG #25 Nintendo Wants to Tone Down Microtransactions on Mobile from 2019-03-12T17:13:07
Will Nintendo's honeymoon on mobile continue if they take their foot off the pedal?
In the latest TWIG we discuss:
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TWIG #24 Why APEX Legends Is Obviously Not The Next 'Fortnite' from 2019-02-27T12:56:04
In the latest TWIG we discuss:
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TWIG #23 Supercell CEO's Blog Post - Something You May Have Missed... from 2019-02-14T08:14:29
Supercell CEOs first ever blog post was, righteously so, extremely well received. But many of you may have missed major course changes communicated between the line...
In the latest TWIG ...
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TWIG #22 Zynga proclaims ‘turnaround is now complete’ from 2019-02-07T17:11:26
Zynga Inc. ended 2018 with faster-growing sales and bookings, and expects that trend to increase in 2019, but profit could be a problem.In the latest TWIG we discuss:
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TWIG #21 The Big Breakup and the New Suitor from 2019-02-03T17:05:30
Also, Apple's new gaming subscription service.
In the latest TWIG we discuss:
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TWIG #20 Why Activision and EA have dropped over 40 percent from 2019-01-27T15:52:48
Also, what can be expected from Epic's Android store
In the latest TWIG we discuss:
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TWIG #19 Reviewing the Top Predictions for 2019 from 2019-01-09T19:54:41
Experts and analysts are throwing their predictions for this year. Who is using sound analysis for their predictions and who’s just winging it? Let us tell you...
In the latest TWIG we di...
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#7 How to Turbo Charge your Ad Monetization from 2019-01-02T06:57
In this episode, I'm joined by Nadav Ashkenazy, who is the VP of Global Partnerships & Biz Dev at ironSource, a leading ad mediation and user acquisition platform with the largest in-app vid...
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How to Turbo Charge your Ad Monetization from 2019-01-02T06:57
In this episode, I'm joined by Nadav Ashkenazy, who is the VP of Global Partnerships & Biz Dev at ironSource, a leading ad mediation and user acquisition platform with the largest in-app vid...
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TWIG #18 Will the Epic Games Store Crush Steam? from 2018-12-14T14:42:38
Epic has been making moves powered by the unheard success of Fortnite. They skipped the Google's Play Store and are now planning to outplay Valve's Steam as well. In the latest TWIG we discuss: #...
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TWIG #17 Who Will Become the Netflix of Games? from 2018-11-28T14:00:25
Google, Microsoft, EA, Sony or Valve, Nintendo are all gearing up their streaming services. Who will emerge as the winner when the big players collide? In the latest TWIG we discuss: #1 Best game ...
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TWIG16: Jam City + Disney = ? from 2018-11-20T08:01:18
Will Jam City and Disney be a Hollywood love story? In the lates TWIG we discuss: #1 Jam City signs a deal with Disney #2 Blizzard working on mobile games for all IP #4 Flaregames restructure lead...
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TWIG #15 Diablo on Mobile - a Sure Hit or a Giant Miss? from 2018-11-08T14:44:44
Also, the fall of Next Games and the surging "Call of Duty Royale" In the lates TWIG we discuss: #1 Next Games Q3 Business Review #2 Blizzard Wasn't Expecting Fans To Be This Angry #3 Call of Du...
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TWIG #14 Deconstructing Glu Mobile's New Strategy from 2018-10-25T06:03:22
How does 2019 look for Glu? In the lates TWIG we discuss: #1 Glu Mobile redesigns its headquarters and its strategy #2 Why Glu Mobile Inc. Stock Plunged Today In this episode, Joseph and I are jo...
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TWIG #13 Should Ubisoft Acquire Zynga? from 2018-10-17T18:49:37
Could Ubisoft be the one for Zynga? In the lates TWIG we discuss: #1 Ubisoft Could Unlock a Game Changer With Zynga We also have a returning guest, Mr. Eric Kress, Principal at Gossamer Consulti...
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TWIG #12 Who Will Buy Zynga from 2018-10-11T06:42:23
Report: Zynga attracts takeover interest In this episode, Joseph and I are joined by Eric Kress, Principal at Gossamer Consulting Group. Together we aim to answer who could be Zynga's potential ne...
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TWIG #11 Nintendo vs. Zynga from 2018-10-05T03:58:23
Will the Zynga's steady incline beat Nintendo's sporadic growth in the long term? News Deconstructed in this Episode: #1 42% of Gamers Now Use Mobile as Their Main Gaming Platform #2 Zynga Is Well...
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TWIG #10 Deconstructing the Fall of Telltale Games from 2018-09-26T15:56:56
The four reasons why Telltale Games shut down. News Deconstructed in this Episode: #1 Telltale hit with devastating layoffs #2 How do you evaluate a mobile game's profit potential? #3 From the wo...
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TWIG #9 The Present and the Future of Esports from 2018-09-19T20:00:46
Everything you need to know about esports as of today. News Deconstructed in this Episode: #1 Teen influencers are making thousands from gaming #2 Activision Blizzard Management Talks Esports #3 ...
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TWIG #8: Fortnite’s Day in the Sun May Be Over from 2018-09-11T20:08:38
This Week In Games: #1 Super Mario Creator Warns Gaming Industry: Don’t Be Too Greedy #2 Influencers and Community Revolt Against Marvel Strike Force #3 Epic Games named the World’s top Mobile Game...
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TWIG #7: Supercell's Brawl Stars Releases Globally After All? from 2018-09-04T05:41:55
News Deconstructed in this Episode: #1 Zynga Partners With Disney For New Star Wars Games #2 How does Legend of Solgard engage, retain and monetise? #3 Supercell's Brawl Stars Grew Revenue by 616% ...
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#6 Deconstructing Sexism in Games Industry from 2018-08-23T19:54:24
This topic was probably the most difficult and definitely most sensitive we've tackled on Deconstructor of Fun podcast. Huge thanks to the powerful ladies from Supercell who didn't shy away from d...
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Deconstructing Sexism in Games Industry from 2018-08-23T19:54:24
This topic was probably the most difficult and definitely most sensitive we've tackled on Deconstructor of Fun podcast.
Huge thanks to the powerful ladies from Supercell who didn't shy awa...
TWIG #6 - Will Esports Save Clash Royale? from 2018-08-21T19:36:17
News Deconstructed in this Episode: #1 Strained relationships of Riot and Tencent #2 Clash Royale’s New Pro League #3 Revenue Potential of Battle Royale Modes Hit us up on Twitter (@m_katkoff & @...
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This Week in Games #1 from 2018-07-17T07:03:35
Welcome to This Week In Games, a podcast series from the fine people at Deconstructor of Fun. The concept is simple: - Your hosts are Joseph Kim (@jokim1) and myself, Mishka Katkoff (@m_katkoff) ...
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#5 Working With BIG Entertainment IPs on Mobile from 2018-07-16T07:56:24
What are the pros and cons when working with a big IP? What are the common challenges and pitfalls when working with an IP holder? And most importantly, how to avoid those pitfalls while reaping al...
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Working With BIG Entertainment IPs on Mobile from 2018-07-16T07:56:24
What are the pros and cons when working with a big IP? What are the common challenges and pitfalls when working with an IP holder? And most importantly, how to avoid those pitfalls while reaping al...
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#4 Battle Royale Games - Everything You Ought To Know from 2018-05-02T15:40:53
During the past few months, Battle Royale games have taken the mobile market by a storm racking up a whopping 190M installs and $110M in little less than 4 months (source: Sensor Tower)! Not to men...
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Battle Royale Games - Everything You Ought To Know from 2018-05-02T15:40:53
During the past few months, Battle Royale games have taken the mobile market by a storm racking up a whopping 190M installs and $110M in little less than 4 months (source: Sensor Tower)! Not to men...
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#3 Influencer Marketing - What You Need to Know Right Now from 2018-03-13T10:18:57
As we all know, influencer marketing is about as hot of a buzzword as eSports. And just like with eSports, the key questions revolve around ROI, targeting and scaling. But what makes a good influen...
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Influencer Marketing - What You Need to Know Right Now from 2018-03-13T10:18:57
As we all know, influencer marketing is about as hot of a buzzword as eSports. And just like with eSports, the key questions revolve around ROI, targeting and scaling. But what makes a good influen...
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#2 Leading and Managing Game Designers from 2017-11-06T21:06:07
What makes game designers tick? What are the different designer types? How to overcome typical designer pitfalls? These questions and more are discussed in this podcast with Florian Ziegler, lead d...
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Leading and Managing Game Designers from 2017-11-06T21:06:07
What makes game designers tick? What are the different designer types? How to overcome typical designer pitfalls? These questions and more are discussed in this podcast with Florian Ziegler, lead d...
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#1 Mobile Publishing - the Good, the Bad and the Ugly from 2017-07-11T17:30:26
In this episode, I discuss mobile publishing with Anil Das-Gupta who is a Product Lead at Wargaming and a frequent blogger on Deconstructor of Fun. --- Send in a voice message: https://anchor.fm...
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Mobile Publishing - the Good, the Bad and the Ugly from 2017-07-11T17:30:26
In this episode, I discuss mobile publishing with Anil Das-Gupta who is a Product Lead at Wargaming and a frequent blogger on Deconstructor of Fun.
---
Send in a voice message: h...