Podcasts by Demand Gen Chat

Managing through volatility, running strategic ABX&why multithreading is more important than ever | Latané Conant @ 6sense from 2022-10-31T21:59

In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.

W...

Building a revenue-driven marketing team&why taking big swings is more important in tough times | Colin White @ Clearbit from 2022-10-18T09:00

In this new episode of Demand Gen Chat, I spoke with Colin White, Head of Demand Generation at Clearbit. Colin’s career started in software development and he pivoted into marketing, where he’s ...

Leading with edutainment, fixing the B2B buying process&balancing demand capture and creation | Tim Davidson @ Directive from 2022-09-26T22:10

In this new episode of Demand Gen Chat, I spoke with Tim Davidson, Senior Director of Digital Marketing at Directive. Tim started his time at Directive working with clients at software companies...

What execs really want to see from marketing&how to position your product as must-have vs nice to have | Ashley Wilson @ Momentum from 2022-08-29T13:00

In the newest episode of Demand Gen Chat, I spoke with Ashley Wilson, co-founder and COO at Momentum. Ashley’s career started in marketing and she has since co-founded Momentum, a sales automati...

Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS from 2022-08-15T12:00

In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AW...

Personalization is better than customization&how to work with sales to win ABM | Corrina Owens @ Gong from 2022-07-25T13:00

In this week’s episode of Demand Gen Chat, I spoke with Corrina Owens, Senior ABM Manager, Enterprise at Gong. If you’re in B2B, you probably know Gong and see their marketing content everywhere...

Why customer marketing is one of the fastest-growing titles in SaaS&predictions for the role | Katie Meeker @ iCIMS from 2022-07-11T13:00

Episode Description

In the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originall...

What successful ABM teams have in common&the problem with direct mail | Hillary Carpio @ Snowflake from 2022-06-20T13:00

In this episode of Demand Gen Chat, I chatted with Hillary Carpio, Director of ABM at Snowflake. Hillary leads an ABM team of 18 marketers that support 100s of sales reps across North America an...

How DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside from 2022-06-06T13:00

In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside.

Superside has gone through amazing growth since Amrita joined as the first marketer in ...

Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs from 2022-05-16T13:00

In the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing ...

MQLs aren’t the enemy and creating high-converting competitor pages | Dev Basu @ Powered by Search from 2022-05-02T18:51

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way...

Messaging is a moving target, MQL purgatory, and growth marketing hubs | Kaylee Edmondson @ BrightWheel from 2022-04-18T16:26:23

Episode Description

Demand Gen Chat is back for a new season! In our first episode of Season 3, we introduce you to our new host and catch up with Kaylee on what she’s be...

Growth for an IPO, funnel-vision, and driving demand at scale | Julia Beebe @ Toast from 2021-12-22T16:24

On today's episode Julia Beebe, Director of Growth at Toast joined me for a long-overdue discussion about the importance of constantly making optimizations for your funnel. It's no surprise that...

From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft from 2021-12-10T16:31

Darryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl ( Listen

Critical path to success, pressure tests, and collaboration for scale | Brad Smith @ Sonar from 2021-11-30T17:30

RevOps is not your SFDC admin, your business systems, your IT department, or your help desk. So, what is it? Brad Smith the CEO and CoFounder of Sonar, and the beloved WizOps community joined us...

B2B Marketing Playbooks, Trashing Lead Gen, and Cracking The Code of Attribution | Edward Ford @ Supermetrics from 2021-11-10T21:46

On today's episode I got to join Edward Ford on The Growth Hub Podcast. This episode is lifting the lid on where the marketing playbook is going. I share my thoughts on how B2B SaaS companies sh...

MQL Purgatory, Nailing that PM Fit,&The Misunderstood Discipline of Attribution | Ben Pollack @ ChartHop from 2021-10-21T17:17

On today's episode I finally got the chance to sit down with Ben! Ben Pollack is the Head of Growth Marketing over at ChartHop. If you don't know Ben yet, here's the TL;DR - he's a brilliant, fo...

Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io from 2021-10-15T14:52

For today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindsh...

Our secret sauce, the power of brand, and giving the damn demo | Samuli @ Sales and Marketing Talk Show from 2021-09-30T18:32

On today's episode I was asked to join Samuli Salonen's Sales and Marketing Talk Show for an episode all about demand gen. He's somehow made it 73 episodes in and hadn't yet covered DG. Wild. We...

Evolving your GTM, market shifts, and valuable lessons | Hilary Kay @ Wibbitz from 2021-09-23T19:23

On today's episode of DGC, I had the opportunity to chat with Hilary Kay, CMO at Wibbitz. Hilary dives into her transition from sales to marketing, and how deeply understanding sales is a cheat ...

Dark funnel future, gut-based marketing, and feature wars | Nick Bonfiglio @ Syncari from 2021-09-17T15:11

On today's episode I joined Nick Bonfiglio, CEO of Syncari, for his Data Superheroes series. We get into my predictions for the future of demand gen, the important intersection of data and deman...

A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify from 2021-08-31T23:06

On today's episode, I was joined by the pepper connoisseur himself, Craig Handy. Craig is currently the Head of Post Sales / Evolution – Global Revenue Technology & Operations at Shopify. We...

Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson from 2021-08-18T22:40

Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially co...

Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io from 2021-08-04T12:00

In today's episode, we sat down with Metadata's VP of Marketing, Jason Widup, and Director of Growth, Mark Huber to chat in-depth about their framework for crafting their strategic narrative, th...

Brand vs Demand, Market Perception, and the Double Funnel | Sydney Sloan CMO @ Salesloft from 2021-07-07T10:00

In today's episode we sat down with Salesloft's CMO, Sydney Sloan to chat about brand vs demand, changing market perception, and supporting a double funnel. Sydney has been with Salesloft for 3 ...

Personalization isn't "Hey FIRSTNAME", and F#ck content marketing | Randy Frisch CMO @ Uberflip from 2021-06-23T12:00

In today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" ...

Are Inbound SDRs irrelevant? | Hot Take with Kaylee Edmondson from 2021-06-09T10:00

In this episode, I'm mixing it up a bit. Join me as I share my hot take on Inbound SDRs and how we are optimizing that inbound handoff process for handraisers. It's quick. It's controversial. It...

Effective influencer marketing, alternative revenue streams, and scaling through simplicity | Jay Desai, Founder at Swpely from 2021-05-26T10:00

In this episode, we chat with Jay Desai, Founder of Swpely. We cover his approach to activating marketing influencers to help saturate the market, the impact appropriate giveaways can have on mo...

Effective influencer marketing, alternative revenue streams, and scaling through simplicity with Jay Desai, Founder at Swpely from 2021-05-26T10:00

In this episode, we chat with Jay Desai, Founder of Swpely. We cover his approach to activating marketing influencers to help saturate the market, the impact appropriate giveaways can have on movin...

Lead scoring is broken, customer success marketing, Slack communities, with Hana Jacover from MadKudu from 2021-05-12T13:00

In this episode, we chat with Hana Jacover, Director of Demand Gen at MadKudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and marketi...

Lead scoring is broken, customer success marketing, Slack communities | Hana Jacover from MadKudu from 2021-05-12T13:00

In this episode, we chat with Hana Jacover, Director of Demand Gen at MadKudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and mark...

The Clubhouse "gold rush," gated content, and humanized marketing | Scott Stratten from UnMarketing from 2021-04-28T16:00

Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves...

The Clubhouse "gold rush," gated content, and humanized marketing, with Scott Stratten from UnMarketing from 2021-04-28T16:00

Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves an...

Using “Dead” Channels to Deliver Massive Opportunities | Jesse Williams from 2019-03-06T19:58:21

Using “Dead” Channels to Deliver Massive Opportunities with Jesse Williams by

How Ahrefs Grew to $40m+ ARR by Ditching Conventional Marketing Wisdom with Tim Soulo from 2019-02-18T23:39:15

Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic.

Not only has Tim helped grow Ahrefs to over $40m ARR, they've done it with a 10 person marke...

How Drift Started a Movement to Achieve Hypergrowth with Dave Gerhardt from 2019-02-05T05:55:39

At this point, there's probably not a single B2B marketer who hasn't heard of Drift.

They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every mon...

How Drift Started a Movement to Achieve Hypergrowth | Dave Gerhardt from 2019-02-05T05:55:39

At this point, there's probably not a single B2B marketer who hasn't heard of Drift.

They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every mon...

The Secret to Hiring Talented Marketers & Going Viral on LinkedIn with Gaetano DiNardi from 2019-01-22T02:37:57

SEO, advertising, copywriting, analytics...

All things we want to master as marketers.

But one of the least talked about skills that marketing leaders have to learn is how to hire...

The Secret to Hiring Talented Marketers & Going Viral on LinkedIn | Gaetano DiNardi from 2019-01-22T02:37:57

SEO, advertising, copywriting, analytics...

All things we want to master as marketers.

But one of the least talked about skills that marketing leaders have to learn is how to hire...

How Lucidchart Grew to 14 Million Users | Tyler Bench from 2019-01-07T22:58:07

Tyler Bench is the director of demand gen at LucidChart, where he's worked for more than four years. During this time, he's helped the marketing team's headcount grow bigger than the entire comp...

How Lucidchart Grew to 14 Million Users with Tyler Bench from 2019-01-07T22:58:07

LucidChart has over 14 million users (and counting) of their software.

With that many users, LucidChart has the challenge (albeit, a great problem to have) of figuring out which of their u...

How Lucidchart Grew to 14 Million Users | Tyler Bench from 2019-01-07T22:58:07

Tyler Bench is the director of demand gen at LucidChart, where he's worked for more than four years. During this time, he's helped the marketing team's headcount grow bigger than the entire comp...

How Lucidchart Grew to 14 Million Users | Tyler Bench from 2019-01-07T22:58:07

LucidChart has over 14 million users (and counting) of their software.

With that many users, LucidChart has the challenge (albeit, a great problem to have) of figuring out which of their u...