Podcasts by Pipeline Visionaries

Trailer from 2023-12-13T18:30:15.180666

Welcome to Demand Gen Visionaries, where we interview marketing executives from all sorts of companies, from the Fortune 500 to high-growth startups.

They walk you through their playbooks....

Staying on Top of Industry Dynamics Through Innovation&Efficiency from 2023-12-13T18:30:14.152592

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. At V...

Unleashing the Power of a Video First Marketing Strategy from 2023-12-13T18:30:14.144663

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-par...

Generating Pipeline Through Authentic Partner Relationships from 2023-12-13T18:30:14.141500

This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, an AI platform that uses a unique linguistic analytics engine to “read” co...

Leaning into the Art of Continuous Product Design from 2023-12-13T18:30:14.093828

This episode features an interview with Efrat Ravid, CMO at Quantum Metric, a pioneer in Continuous Product Design, helping business and technology teams align faster on customer needs and prior...

Championing Owned Media Experiences for Brands from 2023-12-13T18:30:14.084296

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus. In this episode, Anthony shares the many benefits of companies distributing content on their own domain...

The Future of Pipeline Generation from 2023-12-13T18:30:14.080528

This episode features an interview with Sarah McConnell, VP of Demand Generation at Qualified, the pipeline generation platform for revenue teams that use Salesforce.

In this episode, Sara...

Mastering Event Engagement Through Customer Stories from 2023-12-13T18:30:14.077479

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right tech...

Reduce Revenue Leak with Purpose-Driven Marketing from 2023-12-13T18:30:14.073643

This episode features an interview with Kyle Coleman, CMO at Clari & Devin Reed, Head of Content at Clari. Clari’s Revenue Platform improves efficiency, predictability, and growth across the ent...

The AI Conversation: What Marketers Should Be Thinking About from 2023-12-13T18:30:14.068147

This episode features an interview with Andrea Tarrell, CEO of Sercante, making marketing and sales teams wildly successful on the Salesforce platform.

In this episode, Andrea shares what ...

The End of Marketing Stagnation: Simple Content and a Strong Brand Strategy from 2023-12-13T18:30:14.055593

This episode features an interview with Jessica Shapiro, CMO at LiveRamp, the data collaboration platform for the world’s most innovative companies.

In this episode, Jessica shares with us...

How to Run a ‘Pipe Council’: Approach Pipeline as a Team Sport from 2023-12-13T18:30:14.043005

This episode features an interview with Ed McDonnell, CRO at Asana, a software company that helps teams orchestrate their work, from small projects to strategic initiatives.

In this episod...

Mobilizing Your Customer Base to Drive Sales from 2023-12-12T13:00

This episode features an interview with Jordan Schenck, Chief Brand Officer at Flashfood, a technology company working to eliminate retail food waste by connecting consumers with discounted food...

Unlocking Greater Marketing Potential: Operationalizing Your ICP from 2023-11-28T13:00

This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.

In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by prov...

Goodbye Traditional Outbound, Hello Hyper-Personalized Content from 2023-11-21T13:00

This episode features an interview with Sarah Cascone, VP of Marketing at Bluecore, a retail marketing platform that enables marketers to turn data into revenue-generating campaigns, in minutes....

Creating the Ultimate Unified Digital Experience for Customers from 2023-11-14T13:00

This episode features an interview with Jacqueline Woods, CMO at Teradata, the connected multi-cloud data platform for enterprise analytics, solving data challenges from start to scale.

In...

Scaling Success: Breaking Down Organizational Silos from 2023-10-31T12:00

This episode features an interview with Andy Nester, CMO at Firstup, the world’s first intelligent communication platform.

In this episode, Andy gives us the scoop on why Firstup is the be...

The Modern CMO: A Cornerstone of Services and Success from 2023-10-24T12:00

This episode features an interview with Jenny Victor, CMO at Epicor, a company focused on solutions that help their customers with big-picture inventory management, forecasting, and timely deliv...

How Your Narrative Fuels Brand and Demand from 2023-10-17T12:00

This episode features an interview with Gabie Boko, CMO at NetApp, a hybrid cloud data services and data management company, offering cloud data services for management of applications and data ...

The CRO to CMO Advantage: Reimagining Go to Market from 2023-10-10T12:00

This episode features an interview with Orlando Baeza, CRO & CMO at Flock Freight, fixing freight’s biggest weakness by offering a smarter alternative — shared truckload — that moves goods more ...

Crafting Brand Intent for Greater Customer Impact from 2023-09-26T12:00

This episode features an interview with Rachel Konrad, Chief Brand Officer at The Production Board, a holding company established to solve the most fundamental problems that affect our planet, b...

Enabling Your Marketing Team to Be Bold from 2023-09-19T12:00

This episode features an interview with Analisa Dominic, CMO at Opengear, a company that delivers secure, resilient access and automation to critical IT infrastructure, even when the network is ...

The Benefits of Refreshing Brand for Demand from 2023-09-12T12:00

This episode features an interview with TJ Waldorf, CMO at 1WorldSync, the leader in Product Content Orchestration.

In this episode, TJ shares the true value in customer case studies and w...

Creating Content That Meets Your Customers Where They Are from 2023-08-29T12:00

This episode features an interview with Juliette Kopecky, CMO at Link Squares, the company behind the AI-powered contract management platform of choice for legal teams aiming to move their busin...

Scrappy, Out of Home Marketing Strategies for CMOs from 2023-08-22T12:00

This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimi...

Investing in Brand Awareness for Long-term Business Evolution and Growth from 2023-08-15T12:00

This episode features an interview with Todd Wells, CMO at Acumatica, a leading innovator in cloud ERP. 

In this episode, Todd provides insights into the marketing team’s responsibilities ...

Systematically Approaching Your Win-Loss Strategy from 2023-07-25T12:00

In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadm...

Embracing an Outside-In Marketing Perspective from 2023-07-18T12:00

Episode Summary:

In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all...

Leveraging Connections and Emotion for Marketing Campaign Success from 2023-07-11T12:00

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is...

Harnessing the Power of First-Party Data from 2023-06-27T12:00

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their fist party customer da...

The Evolutionary Marketing Advantage from 2023-06-20T12:00

This episode features an interview with Carmen Williams, Co-CMO and Head of Product Marketing at Zuper. Zuper builds digital solutions to help businesses provide exceptional customer experience....

Trailer from 2022-03-07T06:43:47.649686

Welcome to Demand Gen Visionaries, where we interview marketing executives from all sorts of companies, from the Fortune 500 to high-growth startups.

They walk you through their playbooks....

Trailer from 2022-02-21T13:16:34.637431

Welcome to Demand Gen Visionaries, where we interview marketing executives from all sorts of companies, from the Fortune 500 to high-growth startups.

They walk you through their playbooks...

Utilizing AI Systems with Juniper Networks CMO, Mike Marcellin from 2022-02-21T13:16:34.632338

Mike Marcellin explains the benefits of having automated, AI-driven systems that allow marketers to focus on understanding the market and creating organic connections with potential customers.

How to Turn Your Customers Into Your Greatest Advocates with Dave King, CMO of Asana from 2022-02-21T13:16:34.627896

Dave breaks down Asana’s unique, hybrid demand gen strategy that starts with a core belief in an exceptional product experience. Dave discusses how to add value, engender trust, and deliver such a ...

Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront from 2022-02-21T13:16:34.624343

Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing yo...

The Demand Gen Playbook of One of the Top 50 Women in Revenue, Lauren Vaccarello, CMO of Talend ($TLND) from 2022-02-21T13:16:34.620592

Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to b...

Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer with Suku Krishnaraj, CMO of Sumo Logic from 2022-02-21T13:16:34.581239

Suku explains his strategy for driving revenue for the Machine Data Analytics pioneer that went public earlier this year, why the CMO’s primary job is to solve problems, how to never lose sight of ...

Google Cloud & Google Workspace: Building a Demand Gen Powerhouse for a $13B Division with 6M+ Customers with Sarah Kennedy, VP of Global Demand and Growth at Google Cloud from 2022-02-21T13:16:34.580504

Sarah discusses the marketing efficiencies and ROI drivers she’s anchored her career around, how to navigate the macro mindset shift that every marketing team goes through, and why being a career c...

The Demand Gen Strategy for a $4B+ FinTech Disruptor with Vidya Peters, CMO of Marqeta from 2022-02-21T13:16:34.577882

Vidya discusses the most important elements of setting your strategy for the year, how to keep up with the rapidly changing MarTech landscape, the key elements of her tech stack that she couldn’t l...

The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads with Joanie Wang, Director of Marketing at Expensify from 2022-02-21T13:16:34.573468

Joanie discusses how Expensify’s relentless focus on end-user experience turns customers into devoted champions of the product, how they work to cultivate a positive brand experience in every consu...

Marrying Creativity and Data to Become a $51B Business with Rachel Thornton, VP of Global Marketing for Amazon Web Services from 2022-02-21T13:16:34.572691

Rachel details the demand gen strategy that powers the dominant player in the cloud computing space, and shares the intricacies of the most important leadership principles that fuel successful mark...

A 4-time Tech CMO’s Secrets to Integrated Demand Gen with Lynne Capozzi, CMO of Acquia from 2022-02-21T13:16:34.569908

This episode features an interview with Lynne Capozzi, CMO of Acquia, the leading cloud platform for building, delivering, and optimizing digital experiences.

On this episode, Lynne explai...

Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets with Christelle Flahaux, VP of Marketing at FortressIQ from 2022-02-21T13:16:34.566469

This episode features an interview with Christelle Flahaux, Vice President of Marketing at FortressIQ, a pioneer in the burgeoning field of process intelligence.

On this episode, Christell...

Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021 from 2022-02-21T13:16:34.564093

This is part three in our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests co...

Season 2 Trailer from 2022-02-21T13:16:34.562199

Season 1 of Demand Gen Visionaries featured luminaries at some of the world’s most innovative companies like Salesforce, Slack, and Google who shared strategies, insights, and ideas for maximizing ...

Cutting Through the Noise: The Challenge of Marketing to Marketers with Norman Guadagno, CMO of Acoustic from 2022-02-21T13:16:34.561394

This episode features an interview with Norman Guadagno, CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strate...

Inception, Flow, & Interruption: Three Pillars of Marketing Glory with Josh Todd, CMO of Mindbody from 2022-02-21T13:16:34.557845

This episode features an interview with Josh Todd, CMO of Mindbody, the leading technology platform for the wellness industry.

On this episode, Josh discusses how he’s structured his marke...

Part 4: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items from 2022-02-21T13:16:34.554279

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamenta...

Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo from 2022-02-21T13:16:34.550147

This episode features an interview with Kady Srinivasan. Kady is the SVP and Global Head of Marketing at Klaviyo, a $9.5B marketing automation platform that gets valuable data out of ecommerce plat...

An SEO Masterclass with Justin Shriber, CMO of People.ai from 2022-02-21T13:16:34.545816

This episode features an interview with Justin Shriber, CMO of People.ai, a revenue operations and intelligence platform that uses patented AI technology to transform business activities and maximi...

The Marketing Return on Investment You Never Knew You Needed with William Tyree, CMO of Revenue.io from 2022-02-21T13:16:34.542394

This episode features an interview with William Tyree, CMO of Revenue.io, formerly known as ringDNA. Revenue.io is a RevOps platform that uses AI to transform sales teams into high-performing reven...

The Evolution of ABM with Jon Miller, CMO & CPO of Demandbase from 2022-02-21T13:16:34.541611

This episode features an interview with Jon Miller. Jon is the Chief Marketing and Product Officer at Demandbase and a legend in the ABM space. He co-founded Marketo, which was acquired by Adobe in...

The Rise of Data Driven Marketers with Heidi Bullock, CMO of Tealium from 2022-02-21T13:16:34.537977

This episode features an interview with Heidi Bullock, CMO of Tealium, a company that connects data from all different sources so brands can better connect to their customers. Prior to Tealium, Hei...

Spend Smart by Investing in Your Website with Karen Steele, Senior Vice President of Marketing at Near from 2022-02-21T13:16:34.534439

This episode features an interview with Karen Steele, the Senior Vice President of Marketing at Near, a global leader in data intelligence for businesses. Karen has an impressive track record as an...

Why a Personal Touch Matters More Than Ever with Ritu Kapoor and Julie Ginn, CMO and VP of Demand Gen at Lob from 2022-02-21T13:16:34.533574

This episode features a special double-feature conversation with Lobs’s Chief Marketing Officer, Ritu Kapoor, and Vice President of Demand Generation, Julie Ginn. Ritu is Lob’s first CMO but is no ...

Stop Selling, Begin Solving, and Start Scaling with Mark Josephson, Co-Founder and CEO of Castiron from 2022-02-15T11:00

This episode features Mark Josephson, a Co-Founder and CEO of Castiron, an e-commerce company that caters to kitchen-based entrepreneurs. Mark brings to the table an impressive track record of succ...

Discovering Your Ideal Customer Profile with Kevin Tate, CMO at Clearbit from 2022-01-25T11:01:57

This episode features an interview with Kevin Tate, Chief Marketing Officer at Clearbit, a marketing data engine for customer interactions that helps businesses grow. Kevin has more than 24 years o...

The Power of Video to Generate Demand with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard from 2022-01-18T10:00

This episode features an interview with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard, a video platform for marketing and sales video hosting. Tyler has over 15 years of experi...

How Marketers Should Think About Events in 2022 with Alon Alroy, Co-founder, CMO & CCO of Bizzabo from 2022-01-11T10:00

This episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distingu...

Everything Starts & Ends with Great People with Nikhil Behl, CMO of FICO from 2021-11-30T10:00

This episode features an interview with Nikhil Behl, CMO of FICO, a leading analytics software company helping businesses in over 85 countries. Nikhil has over 25 years of technology, software and ...

Redefining Shared Experiences with 3-time CMO Anthony Kennada, CMO of Hopin from 2021-11-23T10:00

This episode features an interview with Anthony Kennada, CMO of Hopin, an event technology platform that recently garnered a $7.75B valuation.

On this episode, Anthony takes us behind the...

Part 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items from 2021-11-16T21:10:23

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamenta...

The ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic from 2021-10-26T09:00

This episode features an interview with Kyle Lacy, SVP of Marketing at Seismic. Kyle was formerly the CMO of Lessonly, which was acquired by Seismic earlier this year. He is a 3-time author, sought...

Your Website is an Always-On Billboard with 3-time CMO Keith Messick, SVP of Marketing at LaunchDarkly from 2021-10-19T09:00

This episode features an interview with Keith Messick, SVP of Marketing at LaunchDarkly, a feature management platform built by developers for developers. Keith has served as CMO at companies like ...

Taking Risks to be a Signal in the Noise with Susan Beermann, CMO of NAVEX Global from 2021-10-12T09:00

This episode features an interview with Susan Beermann, CMO of NAVEX Global, a governance, risk and compliance software that provides customers with a better way to manage risks.

On this e...

The $4B Demand Gen Formula with Joy Corso, CMO of Vonage from 2021-09-28T09:00

This episode features an interview with Joy Corso, CMO of Vonage, a $4B global leader in cloud communications that helps businesses accelerate their digital transformation. Joy has more than 25 yea...

Dreamforce Mini-series Part 3: The Origins of Salesforce+ with Colin Fleming, SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce from 2021-09-21T09:00

This is part 3 in our special 3-part mini-series focused on Salesforce’s world-renowned Dreamforce conference.

Part 3 features another fascinating interview with one of today’s brightest ...

Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy from 2021-09-14T09:05

This is part 2 in our 3-part mini-series featuring some of the legends responsible for building Salesforce’s storied Dreamforce conference.

Part 2 features another insightful roundtable d...

Dreamforce Mini-series Part 1: The Legends that Built Dreamforce with Kraig Swensrud, Linda Dunlap, & Dan Darcy from 2021-09-14T09:00

With Salesforce’s world-renowned Dreamforce event right around the corner, we’re excited to release a unique 3-part mini-series with some of the legends who are responsible for building technology’...

How to Borrow Ideas Like a Marketer with Morgan Norman, CMO of Dialpad from 2021-08-31T09:00

This episode features an interview with Morgan Norman, CMO of Dialpad, a billion-dollar cloud-based business phone system that turns conversations into opportunities. Prior to Dialpad, Morgan was t...

Leading a $3.2B Twilio Acquisition with Marketing MVP Katrina Wong, VP of Product Marketing & Demand Generation at Segment from 2021-08-24T09:00

This episode features an interview with Katrina Wong, VP of Product Marketing & Demand Generation at Segment, which was recently acquired by Twilio for $3.2B. Katrina has more than 15 years of expe...

The Power of Intent with 3-time CMO/CEO Raj Khera, Head of Growth at SalesIntel from 2021-08-17T09:00

Raj delves into why paying attention to SEO is his number one piece of advice for a first-time head of growth. He also discusses the do’s and don’ts of strategic personalized gift giving and shares...

The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2 from 2021-08-10T09:00

This episode features an interview with Amanda Malko, CMO of G2. Amanda is a 3-time CMO and award-winning marketing executive with a track record of leading high-growth companies at the intersectio...

Marketing for 100% of the Fortune 100 with 5-time CMO Brian Kardon, CMO of InVision from 2021-07-27T09:00

This episode features an interview with Brian Kardon, CMO of InVision. InVision is the leading digital product design platform powering the world’s best user experiences, whose customers include 10...

The Clearing Model: A Framework for Having Difficult Conversations with Sydney Sloan, CMO of SalesLoft from 2021-07-20T09:00

This episode features an interview with Sydney Sloan, CMO of SalesLoft, a leading sales engagement platform whose most recent funding round valued the company at over a billion dollars.

O...

Globalizing & Localizing Your Brand with Alibaba’s Head of North America B2B Brand and Marketing, Erica Chan from 2021-07-13T09:00

This episode features an interview with Erica Chan. Erica leads Alibaba’s Brand and Customer Insights Team in North America, where she works with over 20,000 sellers and 26 million buyers worldwide...

How $11B Construction Powerhouse Procore Tackled Pre and Post IPO Marketing with Jim Sinai, SVP Marketing from 2021-06-29T09:00

This episode features an interview with Jim Sinai, Senior Vice President of Marketing at Procore Technologies, a global cloud-based construction software company that recently went public at an app...

How an $11B Powerhouse Tackled Pre and Post IPO Marketing with Jim Sinai, SVP of Marketing at Procore from 2021-06-29T09:00

This episode features an interview with Jim Sinai, Senior Vice President of Marketing at Procore Technologies, a global cloud-based construction software company that recently went public at an app...

Metrics: A CMO's Best & Worst Friend with Jay Lee, CMO of Avalara from 2021-06-22T09:00

This episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B.

In this episode, Jay walks us through the ins and...

From Employee 11 to $600M in Revenue with Alex Rosemblat, CMO of Datadog from 2021-06-15T09:00

This episode features an interview with Alex Rosemblat, CMO of Datadog, a $30B monitoring and security platform for cloud applications.

Alex has over fifteen years of enterprise software e...

Make Sales Easier: The Blueprints of a Marketing Titan with Dave Kellogg, fmr 3x CMO and SVP/GM at Salesforce from 2021-05-11T09:00

This episode features an interview with Dave Kellogg. Dave boasts an unparalleled career in marketing and business, with decades of experience at each of the CEO, CMO, and independent director leve...

No Silver Bullet: A 3-time CMO’s Approach to Demand Gen with Susan Ganeshan, CMO of Granicus from 2021-04-27T09:00

Susan discusses the unique challenges and opportunities that come with selling exclusively to government entities. She also expands on her career-long objective to convert leads faster, why she say...

Owning the SMB Market: $1.3B in ARR with a New Demand Gen Playbook with Jamie Domenici, CMO of LogMeIn from 2021-04-20T09:00

Jamie shares her secrets on how to dominate the SMB market, why product-led growth is the key to the future of SaaS, the complexities of marketing a large portfolio of digital products, and where B...

Journey to CMO: What I Learned From the World's Greatest SaaS Companies with Naman Khan, CMO of Zeplin from 2021-03-30T09:00

This episode features an interview with Naman Khan, CMO of Zeplin.
On this episode, Naman discusses his journey from some of the world’s most recognizable brands to being a first-time CMO and s...

Make It Memorable: Secrets from a 20 Year Tech Veteran on Tackling Global Expansion with Dave Dabbah, CMO of CleverTap from 2021-03-23T09:00

This episode features an interview with Dave Dabbah, CMO of CleverTap, the leading AI-powered customer engagement and retention platform.

On this episode, Dave details his strategy for bui...

Stay Agile, Stand Out: Accelerating Pipeline to Achieve a $30B Market Cap with Len Fischer, SVP of Demand Gen at Okta from 2021-03-16T09:00

This episode features an interview with Len Fischer, Senior Vice President of Demand Generation at Okta.

On this episode, Len shares how he and his team at Okta strive to be different, how...

How to Fuel Multi-Segment Demand with Esther Flammer, VP of Demand Generation at Conga from 2021-02-16T10:30

Esther discusses the balance between the art and science of marketing, what B2B can learn from B2C, and the different motions that fuel high-transaction, high-volume inbound pipeline versus the tar...

All In: A Year of Rocketship Growth with Matterport CMO Robin Daniels from 2021-01-26T11:00

Robin shares how his “go all in or don’t go at all” mindset helped lead Matterport to rocketship growth in 2020 and which strategies, channels, and tactics he’s doubling down on for 2021.

ROI of Everything: The Playbook of a 4-time Tech CMO with Grant Johnson, CMO of Emburse from 2021-01-19T10:30

Grant discusses his holistic view of marketing, encompassing the four key levers and how they work together in an integrated marketing framework, as well as why the best strategies are customer-foc...

Scaling Audience Engagement for the Fortune 500 with Leela Srinivasan, CMO of SurveyMonkey from 2021-01-12T10:30

Leela dives deep into the key components of her marketing strategy, including how to truly understand and add value for your prospects, put your customers at the forefront of your marketing, optimi...

Part 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items from 2020-12-16T18:25:53

This is part two in a two-part mini-series revealing the top demand gen budget items mentioned by the marketing leaders we welcomed to the podcast in 2020. Tune in to hear all the budget items our ...

Part 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items from 2020-12-16T18:17:32

This is part one in a two-part mini-series revealing the top demand gen budget items mentioned by the marketing leaders we welcomed to the podcast in 2020. Tune in to hear all the budget items our ...

How to Use Storytelling to Drive Unprecedented Market Demand with Kyle Christensen, VP of Marketing at Zuora from 2020-11-17T10:00

Kyle shares his demand gen master plan that starts with a marketing strategy that permeates the entire company and explains why the best brand storytelling attaches you to a narrative of overarchin...

Cultivating an Innovative Marketing Strategy for the Digital-First World with Jen Dimas, CMO of Gigster from 2020-11-10T20:00

Jen dives into the ever-changing landscape of demand gen strategy, highlighting the importance of understanding and adapting to the needs of the moment. She also emphasizes the importance of a tigh...

Digital Marketing Strategies that Fuel a $64 Billion Software Giant with Michael King, Sr. Director of Cloud Marketing at VMware from 2020-10-27T09:00

Michael expands on the demand gen strategy that he calls “the relentless pursuit of whatever works,” illustrates his audience-action-measurement playbook, discusses the importance of a consistent c...

Predictions for the Future from the Godfather of Marketing Automation, Adam Blitzer, EVP at Salesforce from 2020-10-20T09:00

Adam discusses the evolution of demand gen, how the tools and technologies for marketing automation have changed, why the fundamental challenges for marketers remain the same, what he believes is t...

Scaling Demand Gen to Build the Next Unicorn with Jamie Grenney, CMO of OwnBackup from 2020-10-13T09:00

Jamie discusses how he approaches demand generation as a means to scale four core engines: inbound pipeline, outbound-sourced BDR pipeline, AE-sourced pipeline, and partnerships. He dives into the ...

Creating A $2.2 Billion Revenue Intelligence Powerhouse with Udi Ledergor, CMO of Gong from 2020-09-29T09:00:01

Udi discusses the synergy between Gong’s demand gen efforts and brand plays, and lays out the content strategy that he uses to drive the inbound and outbound motions that create thousands of MQLs e...

Why Marketers Must Shift from the Funnel to the Flywheel with Chandar Pattabhiram, CMO of Coupa from 2020-09-22T09:00:05

Chandar breaks the mold on demand gen, explaining why you should be thinking of it in terms of growth marketing and revenue gen, and he illustrates his flywheel approach to marketing that goes far ...

How Tenable Captured the Fortune 500 Using Solution-Based Marketing, with Melton Littlepage, SVP at Tenable from 2020-09-15T09:00:05

Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.

Marketing Strategies That Led to Billion Dollar Acquisitions with Tom Butta, former CMO of SignalFx from 2020-08-25T09:00:13

Tom Butta knows his way around tech marketing. He's led marketing at a number of innovative and successful companies, from Red Hat to Sprinklr to SignalFx. In that time, he's led growth that result...

No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, with Latane Conant, CMO of 6sense from 2020-08-18T09:00:13

Latane Conant, CMO of 6Sense, discusses the concept of the "dark funnel," how shining a light on it can unlock massive growth, and why cold outreach is undergoing a fundamental change.

Demand Gen Secrets from One of the 15 Most Influential Women in Marketing Tracy Eiler, CMO of InsideView from 2020-08-11T09:00:07

Tracy Eiler explains how she has aligned marketing and sales to accelerate pipeline, and shares how optimizing your CRM can drive growth.

The New School Demand Gen Mindset at G2 with CMO Ryan Bonnici from 2020-07-28T09:00:29

Ryan Bonnici discusses why the campaign-based approach to marketing needs to be jettisoned for a new school mindset that constantly tests and adapts, his philosophy for creating useful content that...

Why Global Sales and Marketing Alignment are Key to IBM’s Success with Corinne Sklar, CMO of IBM iX from 2020-07-21T09:00:26

Corinne Sklar talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.

Driving the Next Phase of Growth at a $150 Billion Software Giant with Nate Skinner, SVP of Marketing at Oracle from 2020-07-14T09:10:02

How do you drive growth when everyone already knows who you are? On this episode, Nate Skinner explains how he’s been able to identify opportunities for growth at Oracle.

The Magic Behind Twilio’s Meteoric Growth with Sara Varni, CMO from 2020-07-14T09:05:27

Sara shares why you need to combine the art and science of demand gen to fully master B2B marketing.

How ThoughtSpot Became a $2B Unicorn in 5 years with Scott Holden, CMO from 2020-07-14T09:00:10

Scott Holden explains why you need to know your numbers and how to build the pipeline to hit them.