111 Marketing Fallacies (And How To Defeat Them) with James McAnally : Dentistry Uncensored with Howard Farran - a podcast by Howard Farran: Dentist | Dental CE Speaker | Founder & CEO of Dentaltown.co

"We're a gadget-oriented profession...The reality is patients don't care about any of these things unless it's going to make their life easier, faster, cheaper, better, less painful..." Tell your patients--in their language--the actual benefits of these gadgets.

 

Founder Big Case Marketing; a niche practice consulting company.. 

 

Developer of The McAnally Selling System - Dentistry's only check-list approach to selling backed by Harvard, Stanford, Yale and Columbia research.

 

 

Author of multiple #1 books in niche marketing and selling for dentists.

 

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For web-based services, online trainings, low cost options:

http://www.bigcasemarketing.com

 

For Private Consulting - must already be producing $2M+

 

http://www.meetme.so/jamesmcanally

Further episodes of Dentistry Uncensored with Howard Farran

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Website of Howard Farran: Dentist | Dental CE Speaker | Founder & CEO of Dentaltown.co