THE PROCESS: Part 2a (Using Word Maps to Guide Your Design) – Episode 084 - a podcast by Brandi Sea

 

 

 

 

 

 

 

 

 

It’s week 2 of our series on Brandi’s *patented* process. We’re covering the topic of word maps, mind maps, mind searches, what are they and how can you use them to guide your designs? Get out your notebooks and prepare for more insight into her secret sauce to making your best work.



Process Series Part 2a: WORD MAPS!!! 



*

Design is all about making connections, and that’s what the word map does, using words in a visual way



* Word Maps in literatrure help you find themes and connections; they do the same for design.



* Themes are the same things as Concepts, and concepts are what drive our design directions





* Inside the Word Map is also Visual Cues to Visual Elements as well as Colors and Other related elements

* The word map splits into



* Concept

* Visual Elements



* Shapes, Colors, Typefaces

* Colors









* Research is a part of this depending on how much you know about your topic

* Here’s a time lapse of my word map for “A Moveable Feast” by Ernest Hemingway





* Re: the concept:



IF you don’t have a guiding idea, you’re going to be lost. You need some sort of callback point to why you’re doing everything.



* Michelle: Have you ever seen somebody work without a solid concept in mind?Brandi: Yeah, all the time.Michelle: It’s rough.



 

 

 

This Month’s book:

We are doing book reviews on the podcast every month!

If you would like to read along, THIS MONTH, we’ve been reading, Called to Create, by Jordan Raynor.



Want to support us?

Go to Patreon and help support our podcast!

 

Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at brandi@brandisea.com.

 

THANK YOU to the ultra-talented  Vesperteen (Colin Rigsby) for letting us use his (“Shatter in The Night”) track in every episode of Design Speaks.















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TRANSCRIPTION:



Intro dude: 00:01 Welcome to Design Speaks. This lovely podcast is brought to you by a graphic design geek and a regular human being. AKA a non-designer. We’re here to chat about music, pop culture, cool places or basically whatever we feel is relevant.

Brandi: 00:16 Hey guys, I’m Brandi Sea.

Michelle: 00:17 And Michelle.

Brandi: 00:18 And you’re listening to episode 84 of Design Speaks.

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