THE PROCESS: Part 4 (Sketching, Narrowing Options, & Executing Your Design) – Episode 090 - a podcast by Brandi Sea

 

 

 

 

 

 

 

 

 

THE PROCESS: Part 4 (Sketching, Narrowing Options, & Executing Your Design) – Episode 090

It’s week 5 of our series on Brandi’s *patented* process. This week we continue our series on Brandi’s design process. This is the fifth installment and Brandi goes over the sketching phase of the process, or narrowing your options and executing the design. 



Process Series Part 4: Sketching, Narrowing Options, & Executing Design

Brandi’s Definition/The order of this step:



* Sketch

* Narrow your options

* Execute the design or get on the computer



Sketching:



* Is an actual tool

* Helps you to get all your ideas out, even if it seems dumb. Your first idea is not always your best idea

* Allows you to not be confined by software

* Saves you time in the long run

* Keeps you from deleting “bad” ideas. You can see how you got to your final design. 

* Make these as thumbnail sketches (one inch by two-inch rectangle or square). And either fill a set number of pages, or draw as many as you can in a set amount of time, or draw until you can’t think of any more ideas.

* Helps you zero in on a direction 

* Do only as much detail as is necessary at this point



 

Narrow your options:

 Find the themes from those sketches and mark the one that makes the most sense



* Circle what’s working, refer back to your concept 



 

Execute Design:



* Go to the computer with no more than 3 or 4 rough but focused ideas

* Have all of the elements that you need to include 

* Now you find photos or whatever it may be that you found in your word map and your research to start building. You have boundaries to search for what you need 

* Before getting on the computer decide what thing is more important than another thing (hierarchy)



 

 

Quotes from this week’s episode:

“Blank things are very overwhelming” -Brandi Sea

“Sketching ignites your creativity in a way that you just can’t get digitally” -Brandi Sea

“The closer you stick to this process, the more fluid things fall into place.” -Michelle

“You have more freedom and flexibility when you sketch.” -Brandi Sea

“Doing the research on your typefaces and your colors is another thing that’s gonna set you apart.” -Brandi Sea

 

This Month’s book:

We are doing book reviews on the podcast every month!

If you would like to read along, THIS MONTH, we’ve been reading, Called to Create, by Jordan Raynor.



Want to support us?

Go to Patreon and help support our podcast!

 

Find us on all forms of social media via @BrandiSea on Instagram, Twitter, Facebook, and you can email us any burning questions you want Brandi to answer on an episode at brandi@brandisea.com.

 

THANK YOU to the ultra-talented  Vesperteen (Colin Rigsby) for letting us use his (“Shatter in The Night”) track in every episode of Design Speaks.





 

 

 

 



 

 

TRANSCRIPTION:

Intro dude: Design Speaks

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