Ashwini Deshpande - a podcast by Kawal Oberoi

Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:00
Design Education at NID - 00:09:00
Founding Elephant Design - 00:15:40
Projects :
1. Paper Boat - 00:52:00
2. Tata Salt - 01:13:30
3. Organic India - 01:24:45
4. Epigamia - 01:38:00
Studio culture that scales - 01:49:00
Discussion on Design Awards - 01:55:00

RELEVANT LINKS

Elephant Design - www.elephantdesign.com
Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design
Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad
NID - www.nid.edu
IDC -www.idc.iitb.ac.in
DIA Studio - www.dia.tv
IIM, Ahmedabad - iima.ac.in
Nehru Centre - www.nehru-centre.org
Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark
German Unification - en.wikipedia.org/wiki/German_reunification
Lakh - en.wikipedia.org/wiki/Lakh
Pune - en.wikipedia.org/wiki/Pune
Make in India - en.wikipedia.org/wiki/Make_in_India
Brand New Conference - bnconf.com
Forest Young - twitter.com/ten_ten
Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber
PANTONE - pantone.com
LLP - en.wikipedia.org/wiki/Limited_liability_partnership
Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship
Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement
Bookkeeping - en.wikipedia.org/wiki/Bookkeeping
Paper Boat Drinks - http://www.paperboatdrinks.com
Paper Boat Branding - www.elephantdesign.com/packaging-paperboat
Aam Panna - en.wikipedia.org/wiki/Aam_panna
Aamras - en.wikipedia.org/wiki/Aamras
Jal Jeera - en.wikipedia.org/wiki/Jal-jeera
Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE
Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch
Sensory Branding - en.wikipedia.org/wiki/Sensory_branding
Thandai - en.wikipedia.org/wiki/Thandai
Kokum - en.wikipedia.org/wiki/Garcinia_indica
Tata Salt - http://www.tatasalt.com
Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt
Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing)
Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals
Brand equity - en.wikipedia.org/wiki/Brand_equity
Thali - en.wikipedia.org/wiki/Thali
Organic India - www.organicindia.com
Organic India packaging design - www.elephantdesign.com/organic-india
Tulsi - tulsi wikipedia in marathi
Lucknow - en.wikipedia.org/wiki/Lucknow
Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism
Epigamia Yogurt Brand - www.epigamia.com
Epigamia packaging design - www.elephantdesign.com/epigamia
Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia
Ghee - en.wikipedia.org/wiki/Ghee
Ghee Spread - www.epigamia.com/spreads-made-from-ghee

Further episodes of Designed this way

Further podcasts by Kawal Oberoi

Website of Kawal Oberoi