Dominate Social Media - a podcast by Rajeev Anand

In this podcast, I am going to tell you 7 Easy Ways to Dominate Social Media Marketing:

1. Practice Social Media Brand-Consistency

Maintaining consistent logos, social media descriptions, and “about” sections across all social media channels is an excellent way to create brand representation. Doing so helps legitimize your business and makes it easier for users to identify your brand when they come across multiple social sites. Another way to practice brand consistency is to try and make your URLs as similar as possible. Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results.

2. Create a Social Media Posting Schedule

Establish real connections by showing social users that your organization is continually active on social media. Though keep in mind, there are guidelines as to how many times one should post to their social channels. Each channel varies, so the scheduling times depend on the organization’s audience type.

3. Utilize Social Analytics Tools

Top social media sites such as Facebook, Twitter, and Instagram all provide options to track insights and analytics. Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. You can also use social media monitoring tools to track what other brands and influencers are saying about your company and leverage that earned media for greater exposure.

4. Find your Target Audience

Note that different social media sites have distinct audiences:

• Facebook - a social network where a broad range of people, businesses, and group communicate


• Twitter - instant sharing on what’s trending and relevant


• Instagram - visually centered social media content that should capture people’s attention very quickly


• LinkedIn - business-oriented communication where like-minded colleagues and people can connect and network, typically on business-related topics

5. Understand How to Follow Social Media Trends

Learning how to follow trending topics is social media must. Once you identify the trends, take advantage of them, and create engaging social posts and tweets by utilizing top hashtags. Consistently tracking trends across all social sites will help you accurately identify what topics you should post about. Analyzing trends can play a great influence in your content creation too.

One common trend you’ll often see is weekday trends. These include ones like #MotivationalMonday, #TuesdayThoughts, and #WednesdayWisdom. High-performing hashtags like those will help increase your social media and brand visibility.

6. Use Social Media for Storytelling

Use encouraging language in your copy to get the conversation started on social media. You can do so by producing valuable content that doesn’t sound like an actual sales pitch.

For more details, kindly contact: Rajeev Anand 

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