Adapt or Die "Tribe-ing" - a podcast by RMG

This week Yeti Cycles announced it will eliminate the term “tribe” from its marketing campaigns. The announcement comes following a Change.org petition that started circulating last week, gaining hundreds of signatures. In this episode, Ryan challenges Bobby Janss -- Director, Digital Marketing for RMG -- to change his personal opinion on the issue and learns about how marketers can develop a value strategy that will position them for success in the face of changing brand sentiment.

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