S6: #051: Bayer Launches New G4A Generator Program - a podcast by Dan Kendall / Part of the Health Podcast Network

from 2021-01-31T22:10:42.023393

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Bayer is launching the G4A Generator program and opening for applications the week of January 8th, 2018. Tune in to hear how Bayer is creating commercial opportunities for early stage businesses - and they are delivering! To get the scoop on this new program, and also give an update on some of the programs that ran in 2017, I spoke to three people at Bayer that are bringing the G4A Generator program to life. My guests on this program are Eugene Borukhovich, Global Head, Digital Health Incubation & Innovation, Barton Warner, Vice President of Strategy and Portfolio Management, and Anna-Lena Lorenz, the Global Innovation Manager and Ecosystem Coordinator.

Today's Topics:

Results of 2017 G4A Accelerator Program

Success of the 2017 G4A Dealmaker Program

The Newest G4A Program: The G4A Generator

What startups should look for in a corporate partner

Four challenge areas of the G4A Generator

Nutrition Support

Managing Self-care

External Pain Management

Skin and Sun Protection

Bayer's plans for continued innovation


Links and Resources Mentioned:
Bayer G4A Generator Program

Stem4Health Berlin Meetup Group

Stem4Health Cologne Meetup Group

Stem4Health New York City Meetup Group


Episode 22 featuring Eugene Borukhovich about Bayer's Innovation Programs

2017 Bayer G4A Accelerator Program winners


aparito – combines wearable technology, an app and a dashboard for professionals to transform data capture during clinical trials.


Oratel Diagnostics – selected for its non-invasive test to detect endometriosis – a debilitating disease causing severe pelvic pain and infertility in girls and women of a reproductive age.


Sky Labs – selected for its device that diagnoses atrial fibrillation (AF) called CART (Cardio Tracker).


ThinkSono – uses software to diagnose deep vein thrombosis (DVT).

Eugene Borukhovich on LinkedIn


Barton Warner on LinkedIn


Anna-Lena Lorenz on LinkedIn


Eugene Borukhovich on Twitter


Anna-Lena Lorenz on Twitter


Winners of the 2017 G4A Accelerator Program

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