#010: From the Del Mar BBQ State Championship to the Breeders’ Cup, Del Mar Racing remains ‘Cool As Ever’ – Craig Dado - a podcast by Shawn Walchef

Craig Dado (@DelMarRacing) of Del Mar Racing Website: https://www.dmtc.com/ Facebook: https://www.facebook.com/DelMarRaces Instagram: https://www.instagram.com/delmarracing/ Twitter: https://twitter.com/DelMarRacing Ole Hickory Pits: www.olehickorypits.com/ Weber Grills: www.weber.com/US/en/grills Del Mar BBQ Championship: http://arlie-que.com/event_detail.php?event=10200 Del Mar hosting"Chargers Day": http://www.horseracingnation.com/news/Del_Mar_to_host_Chargers_Day_at_Del_Mar_July_22_123 Road to the Breeders'Cup: https://www.americasbestracing.net/the-sport/2017-road-the-breeders-cup-belmonts-stakes-rich-card-features-new-sprint-qualifier Spend a Day at the Races in Del Mar: http://www.latimes.com/travel/la-tr-california-bucket-list-updates-spend-a-day-at-the-races-in-del-1496278413-htmlstory.html Del Mar Racing"Cool As Ever"video: https://www.youtube.com/watch?v=-DFbKI2arCQ - Craig Dado, EVP + CMO of The Del Mar Thoroughbred Club located in Del Mar, San Diego - Craig is the man with the plan at Del Mar Thoroughbred Club - Craig born in Petaluma wine country - Went to college at UC Berkeley doing business/accounting - After school, he worked at Ernst&Young in SF doing accounting - At UCLA, he got his MBA - Craig's advice: “The key to happy life is when you can marry your hobby with your job” and “Chase your passion in life, don’t find a desk job or something just because it pays well” -"Don’t just DO, have time to THINK (before making big decisions)"-"If you get too bogged down in the details, its hard to focus on the big picture things"- Craig on Sports Marketing,"Sports marketing is very tough unless you know somebody"- Craig got internship (paid) at the Santa Anita racetrack - Got a job offer and was at Santa Anita for 10 years but always had eyes on Del Mar - Craig has been working at Del Mar racetrack for 16 years - The Breeder's Cup is coming to Del Mar! - Breeders Cup started in the 1980s and is coined the “olympics of racing” - The Breeders Cup includes 13 horses from all over the world to race against each other - The Breeders Cup has all types of races: short races, long races, grass races - This summer will be the first time it's ever been in Del Mar - The turf course used to be too narrow for the Breeders Cup to be in Del Mar - It costed DMTC $5million to widen track for Breeders Cup - Del Mar Racing will have a $100mil economic impact on San Diego - In 2001, Craig started at the Del Mar track as VP of Marketing - Craig wanted to rebrand the track to attract more women and a younger demo - a more mainstream audience. Not JUST horse racing fans - DMTC has an incredible concert series w/food events surrounding - Del Mar Concert Series - https://www.dmtc.com/concerts - Derek loves the HATS at the races - Craig focuses on creating an experience/lifestyle brand out of DMTC - there is plenty more than just horses - At DMTC, there is little-to-no horses in advertising but their core business is horse racing - Breeders Cup is almost sold out: http://www.breederscup.com/vip-tickets - Breeders Cup used to be at Santa Anita and in Lexington, Kentucky - DMTC is creating a"Breeders Cup Festival"- has a 5k run on beach with Jakes in Del Mar - Jakes Del Mar: http://www.jakesdelmar.com/ - During the Breeders'Cup there will be a 5k run, golf tourney, music events at Belly Up, Taste of Sd, and a poker tournament - The Belly Up: http://bellyup.com/ - All these fun events are to try and get people into Del Mar early to begin enjoying their time before the Breeders'Cup - Craig would love to invite Kate Upton, Kim Rome, Pierce Brosnan - Wants SD celebs to come out - Tony Hawk , Trevor Hoffman, some sort of San Diego Flair to add to the event - Breeders'Cup is going to louisville next year - Trainer calls shots in horse racing / sometimes owners - Best horse in the world - Arrogate - Arrogate: http://www.horseracingnation.com/horse/Arrogate_1#  - There is a $6million dollar purse...

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