#095: The Business of Quality Craft Beer – TapCraft - a podcast by Shawn Walchef

Michael Peacock – TapCraft – San Diego, CA


Michael Peacock is the owner and founder of TapCraft; a San Diego based company that builds and maintains draught systems for all types of beverages.Believing in furthering education, Peacock is the instructor for the Draught Systems course as part of SDSU’s Business of Craft Beer Program.
The importance of maintaining your your tap lines regularly and the in-glass impact it has on your product.Using Coors Light’s, balanced, neutral flavor to help people learn how to identify different flavor profiles.
The personal dilemma Peacock faced when choosing to drink for his job after being sober for 20 years.TapCraft
Website – https://www.tapcraft.net/Instagram – https://www.instagram.com/tapcraft_draught/
Twitter – https://twitter.com/tapcraft_sdFacebook – https://www.facebook.com/tapcraftsd
TapCraft CrewPeacock – Founder
Jason Summers – OwnerDanny Ramirez – Owner
Antonio Lopez – TechnicianReed Birklund – Sales
Kadi Goodheart – AdminTravis Hudson – Marketing
MentionsSDSU Business of Craft Beer – https://ces.sdsu.edu/hospitality/professional-certificate-business-craft-beer
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“Whenever I go out drinking the first thing I ask is do you have a charity beer on tap. Because I wanna support those who support others.” – [2:43]Michael Peacock
“If I’m out and about drinking beers and I’m drinking out of a can at a location and the draft system is sitting right there a few feet from me… I’m doing it on purpose because the draught system is not drinkable there.” – [37:35]Michael Peacock
“Selling the first beer is easy. Here’s the key; can you sell the next one? You are certainly not going to if your draught system is tainting that liquid gold.” – [57:06]Michael Peacock

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