Education Leads to Engagement|Doug Scheiding of Rogue Cookers (Traeger Pro Team, Head Country Ambassador)|DH069 - a podcast by Shawn Walchef

Doug Scheiding is an aerospace engineer. Doug Scheiding is also a business broker.

But while this episode of Digital Hospitality is about multi-hyphenate Doug Scheiding, it’s not the merely the story of an aerospace engineer or a business broker. This is the story of a champion who gives his all no matter what.“Whether you’re playing tiddlywinks or chess, do it 150%,” says Texas pitmaster and friend of Cali BBQ Media Doug Scheiding, a talented barbecue cook who holds the title of BBQ World Champion.


“That’s my mantra. If you’re going to do something do it to the best of your ability and most things you can do very well if you put your mind to it.” 



What was your takeaway from this episode? Email podcast@calibbq.media to get in touch with the Cali BBQ Media content team. We want to hear from you because your opinion matters to all of us at Cali BBQ Media. Your voices and opinions shape this podcast and our other digital content. 
Low and Slow BBQ Career:For Doug Scheiding, a Lubbock, TX native and Summa Cum Laude graduate of Texas A&M, living in The Lone Star State and being book smart provided the perfect foundation to become a barbecue great.

Still, it was a low-and-slow start to his BBQ career.“I couldn’t even cut the fat,” reflects Doug Scheiding, a Traeger Pro Team member and Head Country Ambassador.

Over time, Doug would take the same approach to learning barbecue that he did playing tennis or tidily-winks. Soon enough, he was improving his craft and competing with the best. Over time, competing with the best also meant competing with himself.“Competition BBQ is a lot like golf,” Doug Scheiding notes on the Digital Hospitality podcast. “It’s really what you do that day, you can’t worry about who’s there.”

Despite comparisons to golf from a mental standpoint and Doug having a blown-out knee from years of tennis, competitive BBQ is not a country club sport.Cutting his teeth in Texas, Doug Scheiding continued to refine his craft taking an approach that balanced both engineering analytics and gut instinct creativity. The former allowed him to understand the palette of his judges while the latter got him kicked off his team for going on his own and being ‘rogue.’

Ding, ding, ding! At that moment, Rogue Cookers was born. 
Rogue Cookers:Teaming up with his wife Jennifer Talley (a talented cook in her own right) for Rogue Cookers and taking his love for making food to online publishing, Doug kept doing things his own way and giving it 150 percent. Ever since, the aerospace engineer has been using his educational background to break down barriers in his food field.
“I like to tweak things, it’s part of the engineering thing,” says Doug Scheiding about being a BBQ pitmaster. “When I’m cooking at home, I’m practicing.”Practice made perfect for Doug and so did being rogue.

The outcast member of his BBQ competition team was suddenly a winner in his home state in the most rogue of fashions.“The rub that I used to win the Houston Rodeo was Harry Sue’s Jailbreak from California!” exclaims Doug Scheiding about his respect for the West Coast BBQ Movement.

Winning a BBQ competition in Texas with a West Coast rub sounds mythological, but Doug made it happen. Over the years, he has earned his hardware in the barbecue space and racked up an array of sponsors and fans.Doug Scheiding is also an Embedded Correspondent on Greg Rempe's The BBQ Central Show, the longest running in that BBQ podcast's history.

The latter sees him taking his same 150 percent approach to building a brand on social media.“I fashion myself as an amateur photographer,” shares Doug Scheiding about his photo skills. “The phone always eats first.”

 Brand Building and Social Media:
A purveyor in food pics, the same man who couldn’t cut the fat would also not claim to be a natural in brand building.Nevertheless, he’s taking the same analytical approach he learned in engineering m...

Further episodes of Digital Hospitality: A Cali BBQ Media Podcast

Further podcasts by Shawn Walchef

Website of Shawn Walchef