Get Over Your Fears and Just Do It|Rev Ciancio (Digital Media and Marketing Strategist)|DH086 - a podcast by Shawn Walchef

The first time marketing maven David"Rev"Ciancio married a couple was on stage at a GWAR concert, the iconic heavy metal band known for their outrageously obscene stage show."As part of the finale, I pronounced them"Scum and Maggot,"they then took the bride and the groom and fed them to the meat grinder underneath the drummer and then fed me to it,"recounted Rev Ciancio, a branding and marketing expert (who was ordained online by the Universal Life Church), about his fascinating career path on the Digital Hospitality podcast."So my mom was real proud that day."When Rev was ordained by the viral online church in the 1990s, people didn't realize the Rev that was now at the start of his name on legal docs and checks wasn't his real name. So they naturally started calling him by that moniker."People just started calling me Rev and I went with it. I was like, OK, well, you know, my mother doesn't call me that. My wife doesn't call me that, but everybody else does."See? We told you Rev was a branding expert.

Digital Hospitality Podcast Featuring Rev Ciancio:Before founding Yeah! Management in 2009, which consults with hospitality businesses about how to market with best practices, Rev Ciancio previously he had a career in the music business.

He then successfully shifted into hospitality, food and beverage marketing.Along his inspiring path Rev has evolved himself and his career to adapt to the changes around him. Now he wants to help others on their own path."I like to tell people I failed at owning a restaurant, but I got really good at marketing one,"said Rev Ciancio on our Digital Hospitality podcast about co-founding and being chief of marketing for the Idle Hands Bar in New York City from 2010-2016."And so I dedicated the rest of my career to helping other restaurants be as good as I was at marketing a restaurant."***
Some of his many areas of expertise include:Hospitality Marketing
Digital MarketingInfluencer Marketing
Localized SEO MethodsMarketing Technology
Brand EngagementSocial Media Marketing

 Web 1.0 to Web 2.0:
Rev has worked online since the early days of the Internet and has personally experienced the major shifts from Web 1.0 to Web 2.0 and beyond. He is on an important mission to help restaurant businesses and others learn the necessary digital skills to be a thriving online business."I like to joke that for years, customers have been on their iPhones and now restaurants are ready to be on them, too,"Rev said.

Many years ago Rev had an'Oh Shit! Moment'epiphany about his former Blackberry device:"I realized that I could literally create and write a whole blog from a mobile device."From then on he became more and more adept at publishing content online using the tools available to us all."What am I going to put on Twitter and a blog?,"Rev thought years ago before finding a huge (and hungry) audience online."And I was like,'oh, I'll start writing about hamburgers.'" 



David"Rev"Ciancio
David"Rev"Ciancio is a Senior Marketing, Branding and Digital Strategist. He has 20 years of experience in digital marketing and business development, with specialities in hospitality marketing, content and local SEO. 

Rev has led many clients to new levels of success on local, national and international levels in the hospitality, financial service and entertainment industries. He is also former agency owner and a former bar owner in New York City. Rev Ciancio is also an “expert burger taster” and shares tips for hospitality and marketing on his Instagram @revciancio as well as his LinkedIn Profile. 

He is author of 6 Recipes for Restaurant Marketing Success, an ebook detailing best practices for restaurant marketing online. website@yeahmanagement.com
LinkedIn ProfileRev on Instagram
Rev on TwitterRev on Facebook
@funwithfries on Instagram 

Further episodes of Digital Hospitality: A Cali BBQ Media Podcast

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Website of Shawn Walchef