No Bulls**t Guide To Marketing|Erik Shellenberger (BAR MARKETING BASICS)|DH135 - a podcast by Shawn Walchef

No BS. That is the best descriptor for marketing specialist Erik Shellenberger.
His approach to teaching bar and restaurant owners the best way to market their business. Years in the industry have equipped Erik with a unique insight as to what works and what doesn't.
”There’s a lot of BS out there.”Digital Hospitality podcast guest Erik Shellenberger uses his extensive knowledge of the bar and restaurant industry and no nonsense marketing approach to buck trends and teach his clients the tools to create measurable and effective marketing campaigns.


WATCH ON YOUTUBE: https://youtu.be/8V05b2IjLFghttps://youtu.be/8V05b2IjLFg

Bar Marketing Basics: https://barmarketingbasics.com/Erik Shellenberger on LinkedIn: https://www.linkedin.com/in/erik-shellenberger-7b583634/
Keywords Everywhere Tool: https://keywordseverywhere.com/3 Takeaways from this Episode —
Marketers Ruin Everything:Marketing is budgeted into every business, and is vital to the success of each business. But beware. According to Erik Shellenberger, it is being done wrong by many “professionals”.
[WATCH]Marketing is NOT Advertising:
Marketing and advertising are often used in tandem, or worse, interchangeably. They are not the same thing, and it is a grave mistake to not recognize this.[WATCH]
Be The Show, Not The Commercial:Content floods our brains at every turn. What converts casual scrollers into customers? What will be the hoo that causes them to stop and want to see more? Whatever it is, do that. Be that.
[WATCH]Erik Shellenberger and Bar Marketing Basics —
As one who is a habitual truth teller, results have always been the name of the game for Erik Shellenberger. The third installment of his “Marketing&Bar Marketing” series, available on Amazon, is subtitled “Marketers Ruin Everything”. He believes that many of the accepted marketing practices are simply wrong. They don’t work, which causes restaurant owners to be a “little bit pessimistic” when he speaks of the services his company offers.
”Ok, well let’s stop doing that. Let’s start doing something that we can measure. Start doing something with a call to action. Something that we can actually, quantifiably say, yes it worked or no it didn’t work.”Erik Shellenberger’s ideology derives from his time in the traditional marketing space. He spent significant time as the marketing director in the extremely competitive nightlife and bar scene in Scottsdale, Arizona. While working with those companies, Shellenberger experienced firsthand the fallacies of traditional marketing overlapping into the social media platforms. Likes began to take precedence over metrics. Much to his chagrin, measurable practices were not consistently put in place. Even more alarming, once the numbers were run, they were — in Shellenberger’s words — “awful”.”If I care more about your wallet than you do, I’m out of here!”
Unfortunately, his efforts to analyze the numbers and adjust strategy according to what worked best fell on deaf ears. That was a turning point for Shellenberger. He knew it was time for him to branch out on his own, and he did just that with the launch of Bar Marketing Basics.Focused on SEO and “reputation management”, Bar Marketing Basics takes the simple, yet neglected, action of saying Thank You. Shellenberger says, “Nobody seems to do it”. That seemingly obvious, mundane action is the starting point of what Shellenberger labels as Step One.
“How do you disregard step one? And how do you not optimize step one?”You may be asking yourself what Step One actually is? Erik Shellenberger deems Step One as being accessible and able to be found. Period.

In his teachings, he hopes to drive home the importance of reaching the ocean of potential customers that are outside of any business’ proverbial “fishbowl”. As he puts it, “the more you’re everywhere, all over the internet, that’s when the magic happens”.

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Website of Shawn Walchef