Personal Branding for Strategic Entrepreneurs|Jeff Fenster (DH 019) - a podcast by Shawn Walchef

When Jeff Fenster does something, he goes all in.

There’s no roadblock that can slow his momentum, and no wall in his way thathe can’t break down. The San Diego"serial entrepreneur"behind many impressive brands (including Superfuel Coffee, WeBuild, and the ever-growing Everbowl) finds success in business by making friends and having fun.

Jeff Fenster has spent years building strong businesses and fostering powerful relationships and you can learn a lot from his story on this episode of the Digital Hospitality podcast.There's a reason that Forbes recruited him to become an Entrepreneur Professor for their Forbes School of Business&Technology. His business acumen is as strong as his desire to be healthy and enjoy life."My superpower is I know how to start companies,"Jeff Fenster said.


Digital Hospitality Journey:All episodes of Digital Hospitality are a journey of discovery — this one is a literal journey on top of that.

After getting a first-hand look (and tastes) of the superfoods and fun vibes inside one of his many Everbowl locations in Southern California, Jeff Fenster hopped into Shawn’s ride and they headed to document the Farmer’s Insurance Open 2020 Influencer Day at Torrey Pines Golf Course.We've wanted Jeff Fenster on our show for a while now. We heard him on Scott Kaplan's podcast and David Meltzer's The Playbook as well so we knew he'd be good company.

On the drive to the annual PGA Tour tournament, media passes and Everbowls on hand, Shawn and Jeff discussed being entrepreneurs, vertical integration, relationship capital, and lots more business advice and stories.The coastal drive was beautiful and the conversation was fascinating and informative.

Jeff Fenster was a perfect fit on the Cali BBQ Media production crew for the opening day of FIO2020. You can tell Digital Hospitality is in his DNA as he jumped in to masterfully help cohost our behind the scenes video content.You can watch full video interviews, including behind the scenes footage from all our episodes, on our Cali BBQ Media YouTube channel right now. Don't forget to subscribe because there's always more content being published.
Making Everbowl:Everbowl is organic craft superfood. You can eat foods that are good for you while still indulging in a ton of tasty toppings.

The natural food and juice chain specializes in make your own acai bowls with a focus on health, wellness, and living “Unevolved.” http://www.everbowl.com/unevolveUnevolved is the tagline —'The Why'— of the Everbowl company. It’s a motto that Jeff Fenster said is at the core of the business: eating healthy, moving your body, and striving to live well. The team members behind each Everbowl location are why it's so successful, he said, because they all believe in the brand.

As a serial entrepreneur his goal is to build tremendous teams and then step aside and let them succeed.“We’re on Team Unevolve,” Jeff Fenster said. “For us, it’s all about food that’s been around forever. No laboratory created foods, no man-made foods."The four excuses that he identifies as why people don't choose to eat healthy are — 1: It costs too much. 2: It doesn't taste good. 3: It doesn't leave you full. 4: It's hard to find."You go into shopping centers and it's all fast food. We really wanted to build Everbowl to solve those four challenges and say,'OK, we're going to make something that's affordable, that's filling, that's delicious, and that's accessible, which is why we're opening so many stores."Now Everbowl is moving toward franchising to make the concept even more available.

Sourcing quality natural ingredients is a huge focus of Jeff Fenster and Everbowl, as well. Jeff Fenster's brands are built around things that matter to him."There's companies that do it in the right way, and there's companies that don't,"Fenster said."We really wanted to make sure we did it the right way. It was non-GMO, it was organic acai ...

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