Satisfy Your Industry’s Hunger Pains|Steve Raggiani (8it app)|DH124 - a podcast by Shawn Walchef

The 8it App was created to solve the problem of food ordering overload.
8it app co-founder Steve Raggiani is a guest on the Digital Hospitality Podcast where the entrepreneur talked about simplifying the search for the best food, online food reviews, digital marketing, and much more.➤ Connect with @8itapp online: linkin.bio/8itapp





Three Takeaways from Interview:1. Simplicity is Accessibility – In the world of apps and the new web, less is more. By creating an interface that’s simple, easy to access and direct, you create the ability to better serve a wider audience and gain traction in a competitive space. [00:11:21]

2. Drop Culture is More than Clothing and Concert Tickets – For years, teenagers and young adults have lined up and camped out for rare sneakers and limited streetwear. In recent times, drop culture has expanded to a wider range of demographics and also the world of food. When selling story, scarcity and hype, does drop culture work to add energy to your business model? [00:18:29]3. Your Market is Bigger than Your Echo Chamber – The best way to understand your core consumer is to be them, but it’s often a big mistake to think that your entire audience is that siloed. In a world where we all live in online echo chambers and our own friend groups, do deep dive research to really find out who could be interested in your business, why they would be interested and where they might find out about it. [00:09:41]

Watch the full interview: https://youtu.be/SfU6qejfSBUSteve Raggiani and 8it:
Steve Raggiani isn’t afraid to get hangry. But don’t worry, he won’t take it out on you.A problem solver, not a problem starter, Steve put his hunger pains in perspective by co-founding the 8it App.

“8it is the simplest way to find the best food,” beams Steve Raggiani when talking about his 8it app on the Digital Hospitality podcast.“It's trusted food recommendations from people in the industry who know what the hell they're talking about.”
After moving to the Big Apple for work years ago, Steve was taken aback by the food scene but bombarded with the overabundance of information on where to eat.Let’s be honest, if you’re seriously craving a burrito, who has the time or discipline to read five articles, phone three friends and watch a YouTube review?

This was Steve when he first touched down in NYC.“I got to New York City completely overwhelmed by all the options to eat in that city,” recalls Steve. “There's so many amazing restaurants you don't even know where to start — and this was like 2016."If I go on Google and I'm in the mood for a burger, I search ‘Best Burger in New York’ and I get an Eater article, an Infatuation article, a piece from The New York Times and a Guy Fieri video. I'm getting lost in the content. You can spend up to 45 minutes doing research to figure out what you want to eat.”
The bulk of information and the time it took to sift through was enough to make Steve even hangrier.Thankfully, Steve doesn’t want to be hangry anymore and his team at 8it App want the best for you, too.

“We pride ourselves on solving problems,” begins Steve. “I’ve worked in advertising and marketing my whole career. We solve the biggest brands in the world's problems. At 8it we said, ‘Let's solve a problem for ourselves.’ We gave ourselves a challenge: how do you go from hungry to eating something certified delicious in three thumb taps?”

So, how does the 8it App work if it’s 7:49 PM and you’re hankering for a burrito?The first part is an accessible interface.

“Design is the first thing people notice,” points out Steve. “If it's not clean and it's not simple, you're going to turn people away. When you open the app, you see how clean it is. When we made it, we were like, ‘I want a 14 year old to pick this thing up and use it like they'd use every other app and I want an 80 year old lady to pick it up and feel the same way I do.'”

The second part?

Further episodes of Digital Hospitality: A Cali BBQ Media Podcast

Further podcasts by Shawn Walchef

Website of Shawn Walchef