The Secret Sauce to Smartphone Storytelling for Business|FSMA Webinar|DH123 - a podcast by Shawn Walchef

Smartphone Storytelling doesn't have to be difficult. These tips will help you learn to tell your story online.
Speaking as a guest of honor at a Foodservice Sales and Marketing Association (FSMA) webinar, Shawn Walchef (Cali BBQ Media) shared the secret sauce to online storytelling, digital marketing for business, more inspiration and ideas.➤ FSMA Online: www.fsmaonline.com/




3 Takeaways From This Episode:1. Smartphone Storytelling is Your Job –

It doesn’t matter your title at your company, you have the tools to be a smart phone storyteller. By amplifying your story and your brand story, the ability to raise awareness and connection around your company starts with you. Why? Because no one can tell your story better than you.2. You Already Have the Most Important App –

Over the years, we've seen smartphone storytelling evolve from Facebook to Instagram to TikTok and everything in between. While platforms change, one app remains the same: the camera app on your phone. Regardless of how new your phone is, the camera app is the most powerful resource when it comes to smartphone storytelling.

3. Where Are You Online? –The beauty of the internet is that you can work from anywhere. However, they have to find you somewhere. By claiming your profiles and pages online and showing up in search, you're giving yourself and your business the best chance to be seen and the best ability to have your story shared.



 https://youtu.be/0DzJ57wmp34
Learn to Tell Your Story Online —Shawn Walchef knows who he is, and if you’re reading this story there’s a good chance you know who he is, too.

Why is that? Because the Cali BBQ Media founder is invested in online storytelling to connect with the world.https://youtu.be/Y2E-17dIwCk

Whether creating content for his restaurant, sharing videos about the power of social media, or posting photos of his family, Shawn Walchef is fully sold on the idea that digital technology has the power to propel both business and relationships.The ingredients may surprise you, however, if you’re reading this on a smartphone consider yourself prepared to jump into smartphone storytelling.
***1. Smartphone Storytelling Starts With You:
For starters, you’re probably wondering, ‘Who in my company should be in charge of smart phone storytelling?’Well, whether you’re the owner, accountant, public relations director or the janitor, the answer is the same: you.

“It's your job to tell your story, no matter what position you are in the company,” Shawn states. “The more people that start talking about the work that they do in sales, marketing, manufacturing and distribution, the bigger impact that you're going to make.”

Now that you know it’s on you, how do you get started?By doing it every day. Just like any other facet of business, having consistent deliverables and real goals go into the practice of making smartphone storytelling a habit.

“It doesn't matter if you're on an Android phone or an iPhone,” Shawn Walchef (@shawnpwalchef) said. “The most powerful tool you have is the camera app. If you do nothing else, you need to move the camera app to the home screen of your smartphone, and you need to accept the fact that nobody on Earth has your perspective of your business.”

With the camera app, your storytelling begins.2. Post More Short-form Videos #shorts:
Creating content should go deeper than just taking a photo and posting a caption on social media.“Video is the easiest way to solve all of your social media problems,” declares Shawn. “Short form video specifically.""Do all of your knowledge in less than one minute. You post that video on TikTok, that video works on LinkedIn, that video works on Instagram and that video works on Facebook. And it is a terrifying experience, but for the 10% of you that decide to actually take action, it's not about posting one video, it's about developing the habit. In doing so,

Further episodes of Digital Hospitality: A Cali BBQ Media Podcast

Further podcasts by Shawn Walchef

Website of Shawn Walchef