Special Encore Presentation: Today's Retail CMO: A New Outlook - a podcast by Bonnie D. Graham

The buzz: Shake it up, baby. Omni-channel migration within retail has had far-reaching implications, as consumers demand to shop when, where and how they want, always with a consistent experience. Beyond affecting sales models and marketing strategies, this changes the role of the CMO, whose responsibilities now overlap the CIO’s and CTO’s – overseeing complex data and product innovation to predict, understand, align with consumer behavior.
The experts speak. Brian Cederborg, /N SPRO Consulting: “According to Nielsen, as of April 2014, for the first time, a majority of U.S. mobile subscribers of all age groups own smartphones.” Dan Berthiaume, Chain Store Age: “Retail Systems Research found profitable fulfillment to be a top priority with retailers surveyed in 2014.” Nancy Casey, SAP: “Oxford Economics found in a 2015 survey that ‘by the time a consumer is shopping in the store, 80% of customers have already checked prices online.’” Join us for Today's Retail CMO: A New Outlook.

Further episodes of Digital Industries: Changing The Game, Presented by SAP

Further podcasts by Bonnie D. Graham

Website of Bonnie D. Graham