Boost Your Shopify Sales Using Social Media eCommerce Features - a podcast by Dan Nedelko

Looking for ways to increase your sales on your Shopify Store? We've got you covered!

We'll show you many unknown features of eCommerce that will help boost your sales!

Let's dive in!
What's Working?


 Integrating Facebook with Shopify
Steps to begin integrating your shop:Step 1: Install the Facebook Channel

Step 2: Select Facebook Shop as the first feature that you want to set upStep 3: Connect the required Facebook assets

Step 4: Select or skip your data sharing settingsStep 5: Accept Facebook’s terms



 Running Your Facebook Shop Through Shopify
Running your Facebook Shop through Shopify allows you to:Synchronize your Shopify collections directly to your Facebook Shop 
Sell an unlimited number of products and receive regular sales reportsManage orders and shipping through the Shopify dashboard
Advertising, gathering, and promotional tools are readily available 
Facebook Shop FeaturesFeatures of the Facebook Shop:

Showcase your product in collections and customize them to your brandingAdd custom audiences to your ad campaigns
Get key insights on the performance of your shopRespond quickly to customers through messenger



 Integrating TikTok With Shopify
Steps to begin integration with ShopifyStep 1: Set up a TikTok for Business account

Step 2: Install the TikTok channel on your Shopify store through “Add App”Step 3: TikTok channel will appear in your Shopify Admin Dashboard

Step 4: Complete Install 
Running your TikTok Shopping through ShopifyRunning your TikTok Shopping through Shopify allows you to:

Easily set up conversion campaigns to promote your productsTarget your audience with a mix of demographic, location and behavioural variables
Generate tons of customized creativesSnapshot of all your important campaign performance data 



 TikTok Shopping Features
Features of TikTok Shopping:Showcase your product catalogue on the TikTok storefront
Promote products by linking them to any TikTok videoCreate ads that don't feel like ads
Easily collaborate with influencers through the creators'marketplace
Live stream shopping events to attract more audiences and create brand awareness 
TikTok Live Stream ShoppingTikTok Livestream shopping allows you to:

Gain visibility and increase brand awarenessA great option to increase the engagement rate
Keep up with the needs and wants of their customer segmentsInspires impulse buying
Develops authenticity instead of over branding 
Integrating Snapchat With ShopifySnapchat has made it open for any brand to set up shoppable catalogues and AR filters, allowing customers to browse and purchase items in the app.

Companies are able to make a business profile (Public Profiles for Businesses) which acts as a hub for product discovery.Once this is done, they can deploy the Snap Pixel and start targeting new and existing customers.  



 Snapchat AR Filters
Now that you’ve set up your business profile and deployed Snap Pixel, you can start setting up your products and campaigns!AR Filters are great ways to introduce new products, have the public try them on, and make them available for purchase.

Not only are they fun to use, but they give customers insight as to how your products will work for them.  
Integrating Instagram with ShopifyInstagram Shopping can be set up as the first feature when you install the Facebook channel, or it can be added from the Overview page of the Facebook channel at any time.

From your Shopify admin, click Facebook sales channel>Overview.
Click Set up to start in the Instagram Shopping section.Connect the required Facebook accounts to the Facebook sales channel.
Review and accept the terms and conditions, then click Request approval. 
Instagram Feed Post ShoppingA great way for followers to discover new (and cur...

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Further podcasts by Dan Nedelko

Website of Dan Nedelko