Content Marketing – Blogging For Growth - a podcast by Dan Nedelko

So you've invested in content creation, realizing that content creates relationships and customers when done correctly. Fantastic! 



After all of that hard work and investment, you may have some burning questions...



Will anyone read it? 



How will interested and engaged people find it?



How do we measure effectiveness? 



Just like everything in life, nuances lead to achieving goals. 



In this case, there's much more to content that creates customers than great copywriting alone. 

What's new?

Pinterest gets more TikTok-like with a 'Watch' tab for videos, announces $20 million in creator rewards  - The company revealed its latest efforts on this front, which include more Snapchat and TikTok-inspired features, including a vertical video feed and plans to invest $20 million in “Creator Rewards.

Facebook is planning to rebrand the company with a new name - Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

TikTok soars and global social media users hit 4.5 billion - The social media users have passed the 4.5 billion mark, but there are also big new numbers for internet users in China, TikTok’s active user base.

TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity - TikTok has sought to determine with its latest study, partnering with Nielsen to glean more insight into how TikTok makes users feel, and what truly differentiates the app from the competition.



What's working?

You can’t just write a blog post, press publish, and sit back and watch as people start coming to your site.



You must take a systematic approach that combines marketing and outreach efforts.







Let’s get into it.

Defining Your Niche & Blog Style

First things first: What are you writing about?



Ask yourself:



What do you want to teach?

What leverage do you have?

How can you provide value?

What is your desired blog style? 



When choosing your topic, get specific and stick to it!







Choose a blog style that makes sense.





For example, if you’re writing a recipe post, include lists and step-by-step guides. 

Writing a Magnetic Headline

Your headline will be the first thing that catches the reader’s attention,

so it has to be captivating.







Here are 3 Ways You Can Make a Magnetic Headline: (See what we did there?)



* Use Numbers - (Ex. "Top 5 things you need to know about owning a dog”)

Our brains like to organize information, and using smaller numbers is easier to digest.

* Use Rationales - Give people a good reason to read your content. Offer tips, lessons, ways, facts, and strategies to pull them in.

* Call for Attention - Readers attention spans are short-term so consider these options:



Make the headline unique

Be direct/specific

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko