Driving Content Engagement With Video and Humour - a podcast by Dan Nedelko

Knock knock. 

Who's there? 

Honeydew. Honeydew who? 

Honeydew, you wanna dance?OK, so it's not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two.

Laughter truly is the best medicine, and it's also one way you can drive engagement on your social media content.

It helps pull your users in by breaking through the feed and makes your brand more relatable and more.What's working?
The right kind of humour can easily make or break your video content.Let’s break down humour in video and where/when to best use it.


The Importance of Humour in VideoHumour isn’t specific to just one type of business; everyone can benefit from using it in their video.

It brings joy to many people and allows you to create a more relatable and happy space with your consumers.Not all videos need to be funny; there’s a time and place.


Constructing Videos Across Multiple Platforms Here’s how you can create compelling video content:

Choose a video purposeChoose your tone
Choose a video topic that’s guaranteed to get traction Blog Content
Customer QuestionsHacks, Tips and Tricks





Write a script and rehearseRelateRile
RevealRelease




Choose the correct format Portrait or LandscapeIdentify the social media channel 




Example 1 - Robb NashThe Robb Nash Project is a team dedicated to spreading hope through music and storytelling, providing a voice to the voiceless.



Why does this work?Robb is genuine when he talks and has animated body language.


It has a great storytelling flow.The audience feels connected; becomes a part of the experience.


Perfect for social media; only a minute long.Example 2 - Vidyard
Vidyard is an online video platform for businesses that allows you to increase leads, accelerate your pipeline and delight your customers.Why does this work?

Vidyard used humour in this video to bring more attention to their blog post.Not only does it provide some useful advice, but it shines a light on the company’s culture, creating a more welcoming environment.
Example 3 - Dollar Shave ClubWith Dollar Shave Club, everything you need in the bathroom – from razor blades to grooming products – is automatically delivered to your door. It doesn't get any simpler than that.



 Why does this work?

Utilizes humour through shocking dialogue.Keeps you engaged in a product that may not be interesting to some.
Quick transitions that keep you focused on the speaker.Example 4 - Sales Feed
Sales are highly competitive, mentally exhausting, and what works today may not work tomorrow. Sales Feed is here to help sellers stay sane and get ahead with fresh perspectives, timely insights, and comic relief 



Why does this work?Highly relatable to those in the industry; makes it shareable.
Clever use of narrative; making it a highly engaging story.Example 5 - Engaged Inc
Create listings on the Bridesmaid and the Groomsmen app so your business can be discovered, explored, and part of the wedding adventure. No matter the date or time, your business will be listed for engaged couples to browse. 



Humour can be an effective way to grab your audience’s attention, but there’s also happiness!Seeing a bride share her special day restores a little bit more faith in humanity.

With so much negativity in our world, a truly happy video encaptures the viewers.Example 6 - Duolingo
Learning is easier when you're having fun, which is why Duolingo's free, bite-sized lessons feel more like a game than a textbook



Why does this work?Turns the pain point of learning a new language into something fun
Removes the dry approach and takes modern stepsIs relatable
All in all, their techniques keep people entertained, coming back for more

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko