How to Make Content that Drives Conversions and Leads - a podcast by Dan Nedelko

Creating content is great, but it needs to have a purpose for your audience.

Is it going to provide them with something useful?If you want conversion and leads, the content has to be right.

Want to know how to make content that drives conversions and leads?Let’s dive in!
What's working?

Understanding the PersonaA representation of your ideal client or target audience.



With a clear picture of who you're marketing to, it's much easier to develop effective, targeted content that speaks to your ideal buyer's goals and challenges.

What is their demographic profile?What does a day in their life look like?
What are their pain points?What do they value most?
What shopping experience are they looking for?What Topics Lead to Sales?
Once you’ve decided which prospects you want to target, you have to give them a compelling reason to download your Lead Magnet.Instead of trying to create something you think they could want, figure out what they already need and deliver that.

Find a common problem that your buyer persona faces and provide a quick solution to that problem.Leads: From Cold to Hot
Turning the heat up with cold leads is critical to moving them along your sales pipeline.Here are a few ways you can go from a cold to hot lead through email marketing and nurture them:

Remind them of their prior interest.Promote new products and offerings
Personalize your interactions Provide something valuable 


Examples of Lead MagnetsCreating content that drives conversions means that you have to stand out from your competition, build relationships, and be of value to your desired audience.

How do we do this?Offer informative and engaging pieces of content that helps your customers in their purchase and decision making journey. 


Ebook for First Time Homeowners Ebooks are one of the best lead magnets you can offer - provided they give true value.

They give your leads something more valuable and informative than just a simple checklist or infographic.Ebooks can be used all over the web to grow your email subscriber list and generate brand awareness.


About Ebook for First Time HomeownersBuying a home can be a difficult and emotional experience especially when it’s the first time purchasing.

It is essential to establish what you need versus what you want before you begin your home buying journey.The Guide to First Time Homeowners helps in making your home buying experience simple and smooth.Guide for Retirement Planning
The key with all Lead Magnets, but especially guides, is specificity!A guide shows your audience what can be done to achieve a certain goal.

Your lead magnet guide should be able to provide the user with more knowledge and ways they can better themselves.About Guide for Retirement Planning
Planning for retirement is no easy task and most people are thinking about it.The pain point here is not having enough money for retirement.

This guide provides the user with ways they can begin their financial journey to a comfortable retirement.Checklist for Event Planning
Everyone can benefit from a checklist, no matter the industry or area of concern. They are easy to digest, practical and straightforward.Reasons people enjoy checklists:

Solves problemsHelps accomplish goals
Provides value with little effortAbout Checklist for Event Planning
The pain point here is that event planning can be chaotic.This checklist simplifies the process and aids users in the right direction by breaking down tasks according to their timeline and category.


Webinars Webinars offer educational video content that is highly engaging to the audience. 
Your audience has a chance to ask questions in live Q/A sessions. It’s a more personal engagement talking one on one.Often when leads attend a webinar, they are already highly engaged in the content and have a high...

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko