How To Use Reels and Stories To Grow Your Business - a podcast by Dan Nedelko

from 2021-11-16T15:42:16

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As a business owner, you probably know by now that video content and video marketing are compelling ways for your business to grow for free online.



But what if video creation has never really been your jam?



Well, you're in luck because TikTok and Instagram are here. With 2021 expected to be the year of video marketing, they are the top contender for social media marketing.



It's no secret that TikTok and Instagram Reels are popular! But Why?



That's because the tap-friendly, timely nature of Stories and Reels makes them so appealing to your followers.



But if you're struggling to make sense of these features. Or wondering how can you, as a brand, use it in your marketing arsenal? We have the answers to all your questions!



But before that...

What's New?

What's new in Marketing?



Instagram Adds New Text-to-Speech and Voice Effect Options in Reels - Instagram is once again adding more TikTok-inspired features into its app, with the addition of a new 'Text to Speech option in Reels clips.



Facebook Announces New Groups Tools at Its 2021 Communities Summit - Group admins from across the platform to help them connect, share insights, and learn about upcoming features to help improve group engagement.



Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back - Social media and influencer marketing are expected to play more significant roles in marketing plans as part of a pandemic.



Walmart to use AR, shoppable content to connect brands with consumers - Walmart is launching a "Joy. Fully" campaign featuring shoppable live streams, shoppable content, and, through a partnership with Facebook.



Porch Cameras and Facebook Groups Are Turning Streets into the Surveillance States - Facebook announced it was testing a hyperlocal Neighborhoods feature, formalizing—maybe entrenching—what was thus far impromptu and user-driven.



Make the Most of Your Shop on Facebook and Instagram for the Holidays - Meta is looking to help businesses make the most of their opportunities on this front by sharing tips on utilizing Facebook and Instagram Shops to reach engaged shoppers in the period.



Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

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