Kicking Off the Holiday Season With Winning Black Friday Strategies - a podcast by Dan Nedelko

Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales.



The busiest shopping time of the year is just around the corner.



And this year, it's only expected to be busier than ever.



As a small business, you may be wondering how you can compete for attention and make those sales.



But before we kick off, let's take a look on;

What's new?

What's new in marketing?



Instagram Makes Links in Stories Available to All Accounts - Instagram has announced that links are now being made available in Instagram Stories for all users, not just those with 10k followers or verified accounts.



In the middle of a crisis, Facebook Inc. renames itself Meta - Facebook Inc. is now called Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg said Thursday is its commitment to developing the new surround-yourself technology known as the "metaverse."



Twitter Launches Spaces Recording Option to Some Hosts - Twitter looks to make Spaces a bigger element of the in-app experience; it's now rolling out a critical update that could help to take it to the next level.



Facebook outlines a multi-year plan to rebuild targeting systems as growth slows - Facebook is spinning off its Reality Labs unit focused on augmented and virtual reality (AR/VR) hardware as a separate reporting segment starting in the fourth quarter.



Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week - Instagram has announced that it's adding an image and video posting functionality from the desktop version of the platform as of October 21st

What's working?

We're about to enter the Holiday Rush.



As a small business, you want to compete and make the experience enjoyable for you and your customers.







What can you do?



Well, let’s show you!

Black Friday Strategies: How Do Small Businesses Compete? 





Competing with big companies is a challenge. Here are some strategies to get your small business out there:



Email Automation: It saves you and the customer a great amount of time by eliminating the manual process of sending emails.

For example, when someone visits a site, they are automatically added to a marketing database and categorized based on their interests, location, and behaviours.

Increase your digital presence: By using social media platforms, you can increase your reach. Show off snackable content of your product in short videos on TikTok and Instagram.

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko