Shoppable Livestreams for Ecommerce - a podcast by Dan Nedelko

🎵I see it 🎵 I like it 🎵 I want it  🎵 I got it 🎵Well, Ariana must have known the future of eCommerce all along!As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce.We now have new ways to reach and engage customers, combining interactive, entertainment and instant purchases into one unique shopping experience.Successful shoppable livestreams are all about leveraging traditional marketing skills like researching your audience, building a community, and choosing the right amplification tactics.
What's working?


 Why and how can brands benefit from a shoppable livestream?
Amazon Live has been around for more than a decade, but it is still hidden from view.Amazon Live can be highly beneficial for brands since it is a self-service platform, just like Amazon's entire platform.

It is easy for users to go live and stream whenever they want.Amazon Live is an impressive platform, however, its users have few guidelines regarding the best ways to stream live.

There are, however, many other ways to get started for small e-commerce businesses.There is something unique about the growth of live selling, where customers can ask questions directly to a product expert while still shopping through a computer or phone.

This is why consider dabbling if you're a small e-commerce business looking to get started!

Building a brand and an audience takes time, so don't be afraid to start small.

Here are a few places where you can start apart from Amazon Live:Shopify - Instagram integration
FacebookYoutube Live
PinterestHow can small businesses and eCommerce shops integrate livestreaming into their marketing mix to increase sales?
It's essential to build a sense of community and authenticity.

Even though it is challenging to compete against huge brands, people generally want to speak with someone they can trust.Therefore, engage your audience!

If you have just started, you may want to address your viewers by name and talk to them as you would do in person.

Furthermore, the conversation should be relatable without becoming too personal.The hardest thing to do is stream live to no one. Invite your family and friends to start.







But with an increasing audience, it is also necessary to deal with negative remarks and trolls.You can usually block certain users and hide comments on most platforms. Try not to respond to something inappropriate and concentrate on your livestream instead.

To help someone with a problem with a tool or product, try to educate them with your information.Ultimately, viewers and consumers who watch the stream are reasonable enough to know trolls.

Although in starting, it can be tough to deal with trolls, in the end, your loudest critic can be your biggest champion.Another thing to consider is that you have to get used to being in front of the camera.

In light of the current pandemic, many people are still working in virtual spaces every day.In this case, it makes the story more relatable, especially if there are any memorable moments.











When scheduling your livestream, you should think about what is reasonable for you, who you are trying to reach, and when they will be available to watch a livestream.The most important thing is to be consistent and announce holidays and days off in advance.

On the other hand, you can also livestream events such as product launches or flash sales at specific moments.Your livestreaming programming can be based on your livestreaming goals, which can include sales, product education, and so much more.

People always seek answers, so format your stream as a question/answer, a product feature, and repurpose some of your content across other areas.You can consider repurposing by taking an entire stream and then cutting it into segme...

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko