The Power of Podcasting for Building Your Brand. - a podcast by Dan Nedelko

While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what's a good solution?In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.Podcasting can engage listeners by delivering value in the form of genuine and relatable content.You don't have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations.The Power of Podcasting for Building Your Brand.

What's on tap?

The origin story of JAR Audio. How they start from a small agency to one of the world's largest agencies?
Podcasting; a new, powerful, and sometimes arguable underutilised channel.The rise of podcasting.
Can anyone create a podcast?Identifying your personas.
How a podcast fits in with a business's content strategy.
Create themes and engaging stories around your personas.Repurposing your podcast.
How to measure the success of your podcast.The origin story of JAR Audio
Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world's biggest agencies.

With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space.What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister.

Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities.Soon enough, Roger and his partners Jen and Aaron started a little agency that helped brands get into the podcast space and made them successful at it.

Since just being full-time 2 years ago, Jar Audio is one of the largest podcast production agencies in the world.Podcasting; a new, powerful, and sometimes arguable underutilised channel.
A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old.Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener.



A podcast is also an intimate medium as you develop a relationship with the host.Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus.
The Rise of podcastingPodcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses.

Indeed, they often do so better or more effective than other media platforms.First, podcast advertising chooses quality over quantity:  User experience means listeners'trust in hosts or invisibly shifting from editorial work to commercials and back.



Second, podcast audiences are already engaged in the topic. One of many things that creates such engagement is the intimate environment of a host-audience podcast.A third reason is the ability to target specific audiences. Because podcasts vary so widely, businesses can choose a show that is very related to the product they want to sell.
Can anyone create a podcast?You are empowered to create your own station. But with the podcasting industry still evolving there are very few rules and regulations currently.

There is very little barrier to entry and fewer rules. All you have to ensure you have decent audio quality and not be boring!If things go wrong, your audience understands as long as you're respecting them and you can explain kind of what happened.

Be confident, creative and consistent! That's one of the biggest parts of creating your own podcast.
Identifying your personasThe significant aspect of podcasting is building a community and unders...

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