Using Canva to Streamline Creative Production Workflows - a podcast by Dan Nedelko

Did you know that there's a difference between graphic design and production design?



The production design is when you develop an effective creative workflow that streamlines building and editing graphics and video for social media. 



Seem impossible? It's easier than you may think!



Marketers have long loved Canva because it is fast and easy!



With Canva, agencies of all sizes can efficiently streamline the creative process. 



When it comes to getting ahead of workflow inefficiencies, removing roadblocks and scaling your output, Canva may be the right fit for agencies.

What's working?

Collaboration is a wonderful thing, but it's not always easy. 



Things can get a little hectic (not to mention time-consuming) when you have various people weighing in on the same project. 



How do you ensure that quality work standards are met while saving time, energy and resources?







Let’s talk about it.

Work Smarter!

(Not harder)



Canva is a great tool to ensure your team is on the same page when producing content.







Canva can help with:



Creating cohesive content

Team collaboration

Comments

Proof Sharing

Last-minute revisions



Create Your Brand Kit

Ensure your designs are cohesive and avoid confusion by developing your brand kit.









You can add design rules such as: 



Official fonts

Official colours and palettes

Company logos



Explore Templates 

Canva is a great platform to get your creativity flowing.



It offers a collection of thousands of free templates to choose from that are ready-to-use for your projects.







Whether you need a design for social media, video, presentations, or printing, Canva has a wide selection of templates for each platform.

Personalizing Templates

Personalize your template to suit your business by giving it flair and personality. You can use Canva to create your own custom branded template for future use.







You can upload your own elements into Canva’s templates and publish them for other users.

One-Stop-Shop

You never have to leave Canva! They make it easy to:



Create designs for any occasion

Edit photos, remove backgrounds, etc.

Store your assets







Everything from fonts to stock photography and videos can be found on Canva!

Storing & Sharing Assets

Canva is great for collaboration for various reasons: 



You can share designs via email, links and folders

Folders are a great way to stay organized

Retain control over who can view and edit designs 





Work From Anywhere

Assets get stored in the cloud which is great for many reasons: 



No need to waste time sending large files to your team

Work from anywhere, anytime

Easily start a project at work and pick up right where you left off at home





Edits & Tweaks

Aside from a stress-free design process, Canva is also great for those needing last-minute edits.





No need to hunt down your design team when a minor revision is needed

Edits can be made in the blink of an eye

Allows various members of your team to have access and be able to collaborate or update as needed





Time Saving Tools & Plugins

Common Production Design Tasks include:



Background Removal

Basic Image Retouching

Image Enhancements

Mock-Ups







Canva Effects and Plugins enable a Production Design team to edi...

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko