Using Cornerstone Content to Create a Winning Inbound Marketing Plan - a podcast by Dan Nedelko

Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan!



Inbound Marketing – You Complete Me

What’s New?

WhatsApp is Re-Launching its Controversial Privacy Policy Update – WhatsApp is gradually rolling out its new Privacy Policy update, which will see the app share more data with Facebook - though only in relation to business-specific actions within the messaging platform.



The end of third-party cookies: How it will affect advertisers and publishers – Third-party cookies are getting cancelled; how this will affect publishers and advertisers, and what you need to do so that your ad revenue isn't affected by these changes.



Google: You Don't Need All Three Good Web Vital Scores For Ranking Boost – How is the core web vitals impacting your rankings on Google Search?

What's Working?

To help you build a winning inbound marketing plan, you've got to first understand a little thing called ... CORNERSTONE CONTENT! (It's actually not that little.)

So let's dig in:





What is Cornerstone Content?

So what exactly is cornerstone content, and how can I use it to build an inbound marketing plan?



Well, to start things off, cornerstone content is one of the foundations of your website. It consists of content that addresses the best and most searched queries that your potential customers have.



It's a hub of content that provides people what they need to know to make use of your website and, ultimately, do business with you.



If you're looking to rank higher in search engines, it's great for improving those pages and posts on your site. Creating flagship content is your best bet!





The Benefits of Cornerstone Content

There are 5 great benefits that cornerstone content can bring, they include:



* Increasing your brand awareness – With all your content in one place, your readers will be able to find the answers they need in one place.

* Higher intent from searchers – Cornerstone content can help bring more readers with actual intent over the searchers who are just browsing.

* Builds natural links – You are more likely to have natural links; this means that other people are linking to your content, allowing for more exposure to your brand and content.

* Establishes authority and trust – Helps you establish authority in your industry and bring in a steady stream of site visitors who are likely to be interested in the products or services you offer, whether that be sooner or later.

* Feeds your funnel – People landing on your cornerstone content have intent, as mentioned above; this means that they are more likely to move to the next step in your funnel, especially if you take the time to nurture that relationship.



Defensible Content

This may be a term that you've never heard of, but that's okay; you most likely know what it is, but not the name behind it.



Defensible content is content that is not commonly found.



It can take the form of exclusive interviews and other types of content that include an expert or well-known person in a specific field.

Further episodes of Digital Marketing from the Trenches Live at the Hive

Further podcasts by Dan Nedelko

Website of Dan Nedelko