Podcasts by DIY Marketing School with Melanie Dyann Howe
Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!
Further podcasts by Melanie Dyann Howe
Podcast on the topic Firmengründung
All episodes
Grow Your Audience Organically With These Content Strategies from 2021-12-29T15:00
Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you&ap...
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Five New Ways to Measure Your Success from 2021-12-02T15:00
It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank ac...
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Stop Creating Content for The Algorithms from 2021-09-28T11:00
Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the soci...
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Should You Add a Digital Course to Your Business, with special guest Amy Porterfield from 2021-09-13T15:00
It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenu...
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You Might Have to Suck Before You Get Awesome from 2021-09-07T19:00
I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do...
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How To Get Bigger Results When it's Time to Launch, Open, or Promote from 2021-08-18T03:00
Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other t...
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Should You Get Personal in Your Professional Social Media from 2021-08-10T11:00
The rules of social media continue to change and evolve as each of the platforms evolve. But, one rule never changes. You're in control and in charge of what you post. There are no cookie-c...
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Let's Try Realigning Ourselves Instead of Reinventing Ourselves from 2021-07-21T18:00
Everyone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We he...
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How To Optimize Your Online Networking for More Opportunities from 2021-07-08T11:00
Networking isn't a new concept to growing your business. But today networking involves connecting with people offline and online. When you network effectively you'll not only see growt...
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How to Come up With 30 Content Ideas in 30 Minutes from 2021-04-01T03:00
When you have a bucket of content ideas, it empowers you to create more content. But, not just that, it will empower you to have more confidence that you can create content on a more regular and...
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An update and special thank you to my loyal listeners from 2021-03-31T12:00
I hope your 2021 is off to a great start. It's been a busy one for me. This episode is dedicated to my subscribers and loyal listeners. I appreciate you. I'm not going anywhere but wan...
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Pep Talk: Professional vs. Unprofessional vs. Bullcrap from 2021-02-25T14:00
Have you ever been called "unprofessional?" What does that even mean these days? Our culture is always shifting. Gone are the days when women have to look and act a certain way in orde...
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Seven Tips For Showing Up in 2021 to Grow Your Audience from 2021-01-14T03:00
Welcome to 2021! Another opportunity to look ahead and think, "what am I going to do differently to finally make the strides I want to make?" Well, sister, you're going to show UP...
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How to Keep Momentum on Social Media While You Take a Break from 2020-12-03T14:00
Sometimes we just need a break. Either after a big launch, during the holiday season, or in the summer when things are supposed to be more chill (unless your business is boat rentals). All busi...
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How to Simplify the Process of Making More Live Videos from 2020-10-28T11:00
Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in ...
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How to Deal with the Concept of Market Saturation from 2020-09-30T15:00
Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."
Here'...
How to Get Over the Fear of Videos from 2020-09-25T03:00
There are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others wil...
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Finding Your Voice for Your Marketing Content from 2020-09-03T14:00
Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more imp...
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How to Market More Than One Business or Product from 2020-08-11T03:00
Can you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that ca...
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You don't have to do what everyone else is doing on social media. from 2020-08-06T10:00
"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do wh...
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The Importance of Having Personality in Your Brand from 2020-07-16T16:00
Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a min...
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A Gratitude Episode for My Subscribers from 2020-07-16T14:00
I'm calling this "bonus episode" a "gratitude episode." I'm so grateful for all of my podcast subscribers and DIY Marketing Facebook Group Members. Thank you for be...
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How to Come up with New Content and Product Offers from 2020-05-21T02:00
When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole l...
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How to Find Your Stage with Heather Sager from 2020-05-13T03:00
Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.
I know some of you don’t identify yourself as a “speaker...
How This Coffee Shop Owner Uses Facebook Live to Stay Connected from 2020-05-07T16:00
A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one ...
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How to Understand and Embrace Your Personal Brand from 2020-04-29T03:00
You have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). I have been talking "personal branding"...
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Five Enhancements You Can Make to Up-Level Your Facebook Lives from 2020-04-15T03:00
I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see...
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Should You Start a Podcast in 2020, with Krystal Proffitt from 2020-03-31T04:00
In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also ...
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Getting More Word of Mouth Marketing from 2020-02-25T14:00
Word of mouth marketing is not dead. It just looks different today than it did before all of this online marketing hootenanny came into play.
So what does word of mouth marketing look l...
Adding a Personal Touch to Your Communications from 2020-02-18T12:00
The business world can be a busy place. Social media news feeds get crowded, and sometimes it can feel impossible to actually create personal connections with your audience.
I have a f...
Why LinkedIn Should be in Your 2020 Marketing Strategy from 2020-02-11T03:00
By now you're probably hearing the buzz around marketing guru land. The buzz is about LinkedIn and how it's been a sleeping giant that has woken up.
You've probably hear...
Stop Leading with the Negative and Unapologetically Embrace Your Awesomeness from 2020-02-04T03:00
I use this phrase, "Leading with the Negative," to describe all of those times we point out something we're feeling insecure about before even giving anyone a chance to notice it ...
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Four (actually six) Tips for Better Facebook Lives from 2020-01-27T20:00
When it comes to social media, Facebook Live is one of the best formats to engage with your audience. Even here in 2020, when you research social media strategies or trends, you'll see live...
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Four Mindset Shifts That Will Help You Take More Action from 2020-01-14T03:00
Today let's help you get into action. I'm sharing four mindset shifts that will keep you moving forward and taking action so you can make progress in your life and in your business. Th...
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How I Plan and Manage My Own Projects and Tasks for Business from 2020-01-07T05:00
Project Management is kind of my jam. I spent 12 years managing projects and programs that were valued in the multi-millions before I became self-employed. So naturally, when I started my busine...
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Why People Need to be in Your Social Content Strategy from 2019-12-18T17:00
Your social media is a way to begin building relationships with potential customers, and you do this by putting people in your content.
In this episode, I'll share why we're s...
What Not to do on Social Media from 2019-12-10T14:00
We spend a lot of time talking about small business marketing strategies and what you should be doing. However, there are also some things you should NOT be doing on your social media.
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What it Means to be Social on Social Media from 2019-11-19T05:00
It sounds simple, but social media is intended to be social. So what does that even mean? It means that to fully leverage social media for business you need to ensure you're having conversa...
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How to use the Same Post on Multiple Platforms from 2019-11-12T05:00
Dear Melanie, is it ok to cross-post my Instagram posts to Facebook? Mel, it's hard to find the time to create custom content for LinkedIn and Facebook and Instagram. Can I use the same pos...
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How to Improve Your Social Media Profile Picture - Eleven Tips. from 2019-11-05T05:00
Your profile picture is a first impression, but it's also a way to maintain a lasting impression. When you're showing up online, it's important that you not only are authentic in ...
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How to be a Better Networker in the Flesh from 2019-10-15T05:00
Networking events, you either love them or you get sweaty palms just thinking about them. Attending meetups, conferences, network events, luncheons, fundraisers, and all of the other types in be...
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Five Ways to Optimize Your Marketing for Bigger Results from 2019-10-08T05:00
What do I mean by optimizing your marketing? Getting the most of your efforts, your content, and your social media profiles. Essentially, we want all of this marketing stuff to benefit us, not h...
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Facebook Pages Vs. Facebook Groups and Why You Need Both from 2019-10-01T05:00
You likely have a Facebook Page. If you also have a Facebook Group for your business, it's possible that you've wondered if you should even bother with your Facebook Page anymore.
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Eight Strategies for Driving Traffic to Your Website from 2019-08-27T07:00
Remember the movie, Field of Dreams. Its where the quote "If You Build it, They Will Come?" When Iowa farmer, Ray, hears a mysterious voice one night in his cornfield saying "If y...
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Why you Can't Only Rely on Social Media to Market Your Business. from 2019-08-20T05:00
You've probably heard the experts say, "You don't own Facebook so you shouldn't put all of your eggs in one basket." What does that even mean?
Obviously, you k...
How to Get Your Entrepreneur Mojo Back from 2019-08-06T05:00
Today I'm going to share an idea that will help keep you motivated and your spirits up when you have those icky moments of self-doubt or simply when this whole business journey just feels h...
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How to Deal with Bright and Shiny Object Syndrome from 2019-07-30T05:00
Whether they’re related to your business or your life, bright, shiny objects pop up and steal your productivity. Those shiny objects may even be amazing ideas for growing your business. But if y...
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How to Re-Purpose Your Core Content from 2019-07-23T07:00
Do you have a podcast? Do you have a blog? Publish consistent video content? These are examples of pieces of core content. What if you could take that core piece of content and convert it into m...
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How to Embrace Facebook Live for Increased Engagement from 2019-07-16T05:00
If you haven’t already done a live video, chances are you’ve thought about it (and likely been scared away). In this episode, I cover how to combat the most common arguments I hear for avoiding ...
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Five Powerhouse Productivity Apps Every Small Business Needs from 2019-07-09T05:00
Sometimes the right app can make a challenging process so much easier and even fun. There are thousands and thousands of apps designed to improve our lives, keep us entertained, and help us reac...
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The Real Reason you Should be on Social Media from 2019-07-02T05:00
Let’s talk about why your business is on social media. Brands often think they are online, particularly on social media, to sell something. Their content is geared toward making a sale ...
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How to be Social in your Social Media from 2019-06-17T14:00
It may seem obvious that we need to be social in our social media. But, the reason I'm sharing this episode with you is that I see so many people go the anti-social route. I'll share w...
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What the Heck is the Social Media Algorithm from 2019-06-17T14:00
You've probably heard of the social media algorithms but do you really understand their purpose? Do you realize these are in place to enhance the user experience? You can either choose to b...
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How Often Should You Post to Social Media from 2019-06-17T12:00
It's hard to know how much is too much and how little is too little when it comes to social media frequency. I wish there was a perfect formula to determine how often you should be posting ...
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Personal vs. Business Social Media Strategies from 2019-06-13T15:00
Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just ab...
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Personal vs. Business Social Media Strategies from 2019-06-13T15:00
Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just ab...
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Personal vs. Business Social Media Strategies from 2019-06-13T15:00
Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just ab...
Listen