Burger King vs Twitch - Savvy Target Demographic Marketing or Misfire? - a podcast by Devin Herz
from 2020-09-02T16:19:12
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This summer, Burger King generated international exposure worth millions of dollars – and all for just a few $5 donations to gamers streaming on Twitch.
Twitch users weren’t happy.
And that’s what generated all the coverage.
In this week’s Marketing Nugget, DMC’s Devin Herz takes a look at whether Burger Kings campaign was a smart marketing move or a misfire.
Further episodes of DMC Marketing Nugget
Further podcasts by Devin Herz
Website of Devin Herz