021: Scott McIver from Kaizen Tuning is creating new customers with a killer strategy - a podcast by Todd Earsley & Kevin Dubois interview the big players in motorsports and pr

Scott McIver owns Kaizen Tuning, (Kaizen, what a killer name right!?) in Boxborough, Mass. He specializes in GTR and EVO X and services a full list of other cars as well. We talked about what it looked like for Scott to create and grow Kaizen Tuning and how he went from the family business into the performance tuning business. Scott is fired up about one particular strategy that’s creating great returns. Be sure to listen all the way to the end where Scott tells about the strategy he’s using to create new customers. 

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