054: Kyle Shelley from Turn14 explains how they are trying to protect margins for brick&mortar shops - a podcast by Todd Earsley & Kevin Dubois interview the big players in motorsports and pr

 Kyle Shelley is the sales director for Turn14. He was good friends with the founder of JSC Speed (and then Turn14) and got to see the business be created. He had several sales jobs before becoming the first employee at JSC Speed. He started out at the bottom and worked his way up over the years. Turn14 was actually established in 2007 and JSC Speed was sold off in 2011. This is when all the efforts were put into the wholesale business.

Turn14 has a new “authorized seller” solution where the Turn14 customer must be approved by the part manufacturer to sell its parts. This allows the manufacturer to vet and validate that reseller as a legitimate business. Turn14 is trying really hard to ensure that legitimate businesses are reselling aftermarket parts. They are looking for shops and people who respect the pricing structure and give the industry a good reputation.

Kyle goes over the meaning of MAP (minimum advertised price) and UPP (unilateral pricing policy)

If you are a manufacturer and want to ensure nobody is violating your MAP policy, Oris Intel crawls the internet and looks for these violators. This is a new breed of companies using search algorithms to find violators and provide you with the necessary information to take action.

Turn14 also has a new position called the Brand Equity Specialist whose sole job is to ensure all their buyers are operating within the laws of pricing structure.

Further episodes of DO IT FOR A LIVING

Further podcasts by Todd Earsley & Kevin Dubois interview the big players in motorsports and pr

Website of Todd Earsley & Kevin Dubois interview the big players in motorsports and pr