110: Ian Baker of World Time Attack set out to create the ultimate time attack racing spectacle and continues to improve his event - a podcast by Todd Earsley & Kevin Dubois interview the big players in motorsports and pr

Ian Baker got his racing career going first as a race car fabricator. He was on the forefront of turbo charger installations in Australia. In 2007, he worked with a shop that took a car to the Tsukuba Circuit in Japan to race and wondered why they didn’t have anything like that in Australia. Over the years, he has built up World Time Attack to be the premier unlimited time attack race in the world. Even though Ian wasn’t the first to host a Time Attack event, he has worked to make it the bucket list event for a lot of racers.

Last year, they sold 33,000 spectator tickets and that number grows every year. Ian’s goal is to allow everybody to have a fun time, see all the cars and drivers up close, and watch a really cool race! It’s a little different than most races where you have to pay extra to get down and see the cool stuff. They have recently added a car show and drifting events to supply even more entertainment for the fans. And their live stream of the event continues to expand their reach.

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