Episode 001: Ben Strader tells how he founded EFI University - a podcast by Todd Earsley & Kevin Dubois interview the big players in motorsports and pr

There’s a lot of pressure to lower your price when you have a service business, especially if you sell parts. Customers are constantly telling you that your price is too high, even when you’re barely scraping by! In this episode Ben Strader talks about how to overcome objections and how good service businesses can charge a premium and thrive at the same time! Ben’s got big plans for EFI University including creating college-level accreditation. 

 

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