Episode 9: Purpose - the link between corporate morality and customer/employee loyalty, with Ros Hunt - a podcast by Vicki Marinker
from 2021-02-05T07:00
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In this episode of the Don't Shoot The Messenger podcast, I talk Ros Hunt who helps businesses define and communicate their core purpose and wider value to society.
We discuss:
?? Why purpose is important to customers, employees and shareholders, particularly during a pandemic.
?? How communications professionals need to be at the heart of this conversation.
?? The fragile link between purpose and profit.
?? The danger of being dressed as a snowman in a shopping centre.
I hope you enjoy this timely episode. Please have a listen, like and subscribe. You can get in touch with me on social media @thedstmpodcast.
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