Brianne West - Running the World's most Sustainable Cosmetics Company - a podcast by Claire Hatton & Greta Thomas
from 2020-07-28T08:52:20
Our guest on the podcast this week is Brianne West, the New Zealander serial entrepreneur and founder of global sustainable cosmetics company, Ethique.
Brianne has a bold and pioneering mission, to rid the world of single-use plastics. She started Ethique to replace all those bottled products we use in our bathrooms, from shampoos to moisturisers, with solid bars of concentrated product.
We’ve been so impressed with the degree of sustainability and ethical practices that Brianne has baked into her business, from sourcing her products directly from around the globe, to being a B Corp, to donating 20% of profits to charitable causes. It really is a business that walks the talk.
In this episode you’ll learn:
- How Brianne displayed the entrepreneurial gene very early
- How she’s funded Ethique with two very successful crowdfunding campaigns, as well as what it takes to crowdfund successfully
- What Brianne does to manage her anxiety; and
- How Huffington Post and Britney Spears changed everything for her business overnight!
We hope you come away as inspired by this conversation as we were. It’s a real demonstration of what’s possible when a business decides to make a reasonable profit whilst also caring for planet and people.
Finally, a quick request from us, if you enjoy our podcast and have yet to rate or review us on your listening platform of choice, we’d so appreciate it if you would. This is a passion project for us and it would really make a positive difference.
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