Podcasts by Dont Suck at Marketing
Bad Marketing! Media: producers of the 'Don't Suck at Marketing' podcast.
www.badmarketingmedia.com
Further podcasts by Bad Marketing! Media
Podcast on the topic Wirtschaft
All episodes
Episode 4 - Is Account Based Marketing Right for You? from 2019-02-26T01:43:22
John and Aaron discuss how account based marketing (ABM) is different from lead generation / inbound marketing. We share ways of evaluating if your business is ready for ABM, the investment require...
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Episode 3 - Strategy vs. Tactics in Marketing from 2019-02-06T03:54:26
We discuss the role of strategy vs. tactics in marketing, how to effectively define your strategy to align with your goals, and how to set expectations around achieving your goals.
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Don't Suck at Marketing, Episode 2 from 2018-07-24T21:45:03
Brian Lewis of Vanguard Software joins to discuss how to adjust marketing to address customer needs at different phases of business growth. We also share thoughts on ensuring your messaging is cust...
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Don't Suck at Marketing, Episode 1 from 2018-06-23T06:30:03
How to Effectively Set Metrics for Buy-in and Performance:
3:00 - The concept of 1% improvement across multiple areas and aggregate gains
7:15 - Setting metrics and determining what to meas...