The Irresistible Rise of Bottled Water - a podcast by Antoine Walter

How can it be, that Bottled Water will surpass Tap Water in 2034?

Believe it or not, the World will soon spend more on #BottledWater than on #UtilityWater.


But where does this come from? How did a sector that was supposed to die at the beginning of the twentieth-century recover and boom in the 1970s?


And how is all of this linked with the global inability to align ourselves towards #SDG6?


00:00 Bottle Water takes over from 2034 on!

00:24 The origins of Bottled Water

01:06 Bottled Water shall have died in the 1900s

01:33 A French Revolution: Perrier

02:59 Bottled Water: a Veblen Good?

03:49 Creating a Market Category

04:23 Water in Bottles has neither better taste nor improved safety

05:30 New (Luxury) Bottled Water Brands

06:16 The link between Bottled Water and SDG6

07:24 Beyond the Bottled Vs. Tap Water debate

08:27 Can Point of Use be a better solution?

09:29 Point of Use Vs. Bottled Water in the Developed World

10:17 ... and in the Developing World

11:22 From Point of Use to the Micro-Utility

11:51 Conclusion

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➡️  Do you like this short format, answering one key question/topic? Let me know on LinkedIn! 

➡️  Get the Full Podcast Series here: https://dww.show/

➡️  Check the Video Version of this Bonus Episode: https://youtu.be/9f1OclxC6EY

Further episodes of (don't) Waste Water!

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Website of Antoine Walter