Episode 62: Meryl Johnston on Growing a Six-Figure Productized Service - a podcast by Brennan Dunn
from 2016-10-17T10:00
My guest today is Meryl Johnston, founder of the international accounting agency Bean Ninjas. She has a background in accounting and began her first business as a consultant. She has grown her current business from the ground up and is now generating over $100,000 in recurring revenue through monthly productized bookkeeping services. We discuss her career, how she transitioned to a productized service business and lessons learned along the way.
Today’s topics include:
Transition from consulting to productized services
Launching in seven days and growing the business through referrals
Developing product offerings and pricing strategy
Lessons learned since launch: hiring, customer niches
Aligning marketing to customer niche
Sales processes for productized services versus consulting
Value of informational sales calls
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