The Importance of Your Trademark, Brand and Reputation in the Drone Market - a podcast by Enrico Schaefer

Most companies is the drone space form a company with the state in which they are located, register a domain name, design a logo and then focus on flying their UAV under Part 107. However, you need ot remember that your business reputation is wrapped up in your company name, slogans and logo. Registering your trademarks with the USPTO, monitoring for infringement and enforcing your trademark rights is critical and adds real-world value to your company.

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