366: Expand the Reach of your Business by Implementing these Pinterest Strategies with Kate Ahl - a podcast by Megan Porta

In episode 366, Kate Ahl teaches us strategies to use Pinterest effectively and grow our reach as food bloggers.

Kate Ahl is the founder of Simple Pin Media. She has been helping businesses discover, learn and master Pinterest marketing for over 7 years. She combines the data learned from working with clients, education from Pinterest, and her knowledge of the platform to help people expand the reach of their business using Pinterest. Her mantra is to keep it simple, be authentic, and Pin with purpose. She also hosts her own show, Simple Pin podcast. In this episode, you’ll find out how to adapt to Pinterest’s updates as we wrap up Q4. Kate dives into getting maximum exposure for your content, repurposing and incorporating video on Pinterest and effective ways to use new features like Idea Pins.

- Q4 is the time to get max exposure for your content depending on your niche.

- Look at your traffic patterns to predict what content will do well when.

- Select strategies based on your expectations of Pinterest.

- Experiment with changes to determine what is the best strategy for you.

- When repurposing content, make sure you adapt it to the platform.

- Remember the pinner is in a ‘delight and surprise me’ mindset.

- An Idea Pin is a hybrid of an Instagram Story and a Reel.

- What are effective ways to use Idea Pins and how to use Pinterest trends?

- Is it worthwhile to put videos on Pinterest?

Connect with Kate Ahl

Website | Instagram

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