[120] 3 Reasons To Rethink Supermarket Collectables - a podcast by Laura Trotta

Kids love collecting things and marketers know it.
Supermarkets, in a bid to up their market share, often offer free collectables to “reward” their shoppers. Or more specifically, their “Little Shoppers”, the children of their customers.
In this episode I discuss the marketing genius and environmental nightmare of the Coles Little Shop collection and share three reasons why you should rethink supermarket collectables.

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Further podcasts by Laura Trotta

Website of Laura Trotta