How can companies benefit from Behavioural Economics? - Ep8 - a podcast by PwC UK

from 2018-04-11T09:25

:: ::

Organisations are increasingly using Behavioural Economics (BE) to improve the way they interact with customers by better understanding their behaviour. Suresh Natarajan, who leads our BE practice joins Laura to share his experiences of using BE to help clients, and his views on where the field may be headed.