Podcasts by EDGE of the Web - The Best SEO Podcast for Todays Digital Marketer

562 | How Google Has Learned with Voice Search w/ Cindy Crum from 2023-01-14T18:07

We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to pred...

561 | News from the EDGE | Week of 1.9.2023 from 2023-01-11T12:01

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great a...

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum from 2023-01-07T17:56

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being...

559 | News from the EDGE | Week of 01.02.2023 from 2023-01-05T19:10

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this ...

558 | Optimizing Search Content Like a Comedian w/ Dan Shure from 2022-12-31T20:03

Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on t...

557 | Finding or Creating Your Podcast Niche w/ Dan Shure from 2022-12-27T23:02

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consum...

556 | News from the EDGE | Week of 12.19.2022 from 2022-12-21T11:15

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorit...

555 | Why Do We See Google as a Person? from 2022-12-17T13:53

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google...

554 | News from the EDGE | Week of 12.12.2022 from 2022-12-13T14:55

“Welcome back to the EDGE, 

In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results...

553 | Videos for SEO and SEO for Videos - Paul Andre de Vera from 2022-12-07T22:00

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. ...

552 | News from the EDGE | Week of 12.05.2022 from 2022-12-06T13:20

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, ...

551 | Bringing the Energy w/ Paul Andre de Vera from the SEO Video Show from 2022-12-06T03:14

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and ...

550 | News from the EDGE | Week of 11.28.2022 from 2022-11-30T11:15

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison ...

549 | Semantic Search Evolution with Marie Haynes from 2022-11-30T01:40

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters.

Many Google al...

548 | News from the EDGE | Week of 11.21.2022 from 2022-11-23T16:55

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google...

547 | Recovering from Algorithm Update Effects with Marie Haynes from 2022-11-22T22:56

Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In additi...

546 | News from the EDGE | Week of 11.14.2022 from 2022-11-18T13:53:29

Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids…

Covering articles from Barry Schwartz, Mike...

545 | Visual Search Optimization with Crystal Carter from 2022-11-15T20:07

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into...

544 | Visual Search with Crystal Carter from 2022-11-10T12:45

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of...

543 | News from the EDGE | Week of 11.07.2022 from 2022-11-09T16:44

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS!

Today we cover articles from Search Engine Journal, Search Engine Land, TechCru...

542 | News from the EDGE | Week of 10.31.2022 from 2022-11-02T10:39

Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to M...

541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna from 2022-11-01T11:51

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It’s incredible to he...

540 | News from the EDGE | Week of 10.24.2022 from 2022-10-26T11:02

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social...

539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna from 2022-10-19T16:56

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of...

538 | News from the EDGE | Week of 10.10.2022 from 2022-10-13T20:49

Andrew Optimisey jumps in to join Erin on the news this week!

Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on...

537 | Top SEO Mistakes from Olga Zarzeczna from 2022-10-12T22:05

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in t...

536 | News from the EDGE | Week of 10.3.2022 from 2022-10-06T14:47

There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into plenty of items from Se...

535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain from 2022-10-05T15:07

Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (se...

534 | Images and Local Search w/Mike Blumenthal from 2022-09-27T12:24:56

Mike Blumenthal’s second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It’s a huge conversion factor for businesses that can be easy wins. Chec...

533 | News from the EDGE | Week of 09.19.2022 from 2022-09-21T12:12

Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn’t cover the bloody 5th Product Review Update from Google, as we recorded on Mo...

532 | Local Search Volatility and Google Accountability from 2022-09-20T19:59:01

Mike Blumenthal, “Professor Maps” of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he’s seen in local search. Mike’s been focused on the Google Busi...

531 | News from the EDGE | Week of 09.12.2022 from 2022-09-13T01:47:32

Ever listened to a podcast dumpster fire? You’ve got to check this one out. We led with today’s breaking news of Google’s September 2022 Core Update and didn’t rearrange the rest of our headline...

530 | The Two Essential Ingredients of SEO w/Michel Fortin from 2022-09-10T10:30:02

The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful ...

529 | News from the EDGE | Week of 09.05.2022 from 2022-09-08T01:29:14

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO’s of the future. Coupled with an article from Sea...

528 | User-First SEO = Helpful Content w/ Michel Fortin from 2022-09-05T14:49

It couldn’t be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for ...

527 | News from the EDGE | Week of 08.29.2022 from 2022-08-31T18:41:13

Robots can recognize other robots, right Modie (Mordy’s AI name)?

Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup...

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query? from 2022-08-31T16:19:25

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts t...

525 | News from the EDGE | Week of 08.22.2022 from 2022-08-24T03:05:08

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HC...

524 | The Evolution of Google Updates w/ Dawn Anderson from 2022-08-20T16:42:25

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context...

523 | YouTube Shorts&Recovering from Burnout w/ Tim Schmoyer from 2022-08-16T16:14:17

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about th...

522 | News from the EDGE | Week of 8.8.2022 from 2022-08-10T01:07:22

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Googl...

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer from 2022-08-09T14:24:30

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn wh...

520 | News from the EDGE | Week of 08.01.2022 from 2022-08-04T16:02:58

Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guid...

519 | What You Didn’t Know in News SEO w/ Barry Adams from 2022-07-29T15:41:13

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. ...

518 | News from the EDGE | Week of 07.25.2022 from 2022-07-27T11:30:18

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing I...

517 | News Publishing SEO with Barry Adams from 2022-07-23T17:10:42

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to levera...

516 | News from the EDGE | Week of 7.18.2022 from 2022-07-21T12:25:24

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT!  Sta...

515 | Where Has Google’s Data Gone? w/ Patrick Stox from 2022-07-17T02:58:52

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study represen...

514 | News from the EDGE | Week of 7.11.2022 from 2022-07-11T23:30:43

Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy while he’s at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from ...

513 | Technical SEO Audits&Domain Name Protection with Bill Hartzer from 2022-07-09T21:30:42

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your...

512 | News from the EDGE | Week of 7.4.2022 from 2022-07-07T19:55:30

We take a moment to not talk SEO on the show this week. Believe that?  Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as...

511 | Inbound Marketing is a Romance w/ Norm Vogele from 2022-06-29T15:26:49

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over tim...

510 | News from the EDGE | Week of 06.27.2022 from 2022-06-28T10:30:03

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Pan...

509 | News from the EDGE | Week of 06.20.2022 from 2022-06-21T11:30:05

Erin and Mordy have fun while Jacob’s away and try out a new podcast recording platform.  Wow - did we hit a wall with lag.  We’re not saying which platform, but man, do you really sell that?  S...

508 | News from the EDGE | Week of 6.13.2022 from 2022-06-15T20:26:55

Here’s an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world).  Covering stories from Searc...

507 | Optimization of the Brand SERP and Avoiding Mistakes from 2022-06-14T21:56:26

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us underst...

506 | News from the EDGE | Week of 6.6.2022 from 2022-06-08T14:37:12

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal.  Ahrefs has rolled out a new se...

505 | Are Brand SERPS an SEO Ranking Factor? from 2022-06-05T15:12:19

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the tr...

504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones from 2022-06-04T15:46:05

We have a special show for our listeners of the EDGE.  InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Resea...

503 | News from the EDGE | Week of 5.30.2022 from 2022-06-02T22:40

The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - t...

502 | Training on Google Analytics 4 with Krista Seiden from 2022-05-27T20:51:23

It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the m...

501 | News from the EDGE | Week of 5.23.2022 from 2022-05-25T11:30:28

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each.  ...

500 | Going Over the EDGE: Epic Fails for our 500th from 2022-05-23T22:00:58

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a b...

499 | News from the EDGE | Week of 5.16.2022 from 2022-05-17T12:02:18

Did we hear that right?  Google introduces the first designated schema ranking signal!  That’s breaking news!  Erin, Mordy and Jacob cover the Google I/O news of ...

498 | Google Analytics 4 Ramp Up with Krista Seiden from 2022-05-15T15:27:07

It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4. 

Kr...

497 | News from the EDGE | Week of 05.09.2022 from 2022-05-10T20:52:50

Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly ...

496 | News from the EDGE | Week of 5.2.2022 from 2022-05-03T20:32:41

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup,...

495 | Measuring the Success of Structured Data Deployment from 2022-04-29T19:08:08

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of informatio...

494 | News from the EDGE | Week of 4.25.2022 from 2022-04-28T17:48:29

Mordy’s back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search ...

493 | News from the EDGE | Week of 4.18.2022 from 2022-04-19T21:59:48

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine ...

492 | Schema and SEO with Jonny Ross from 2022-04-18T21:55:17

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value...

491 - News from the EDGE - Week of 4.11.2022 from 2022-04-14T20:02:55

George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing.  Discussing articles from Social Media T...

490 | News from the EDGE | Week of 4.4.2022 from 2022-04-05T14:45:45

The EDGE team tackled this week’s news with gusto and a bit of exhaustion, actually.  So much to cover and so little time.  We’ve got a Facebook study from Search Enge Land, Google algorithm volati...

489 | The SCRUM 2 : To AMP or Not to AMP, that is the Question | EDGE of the Web from 2022-04-04T19:35:04

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors of the Google-centered mobile framework have po...

488 | News from the EDGE | Week of 3.28.2022 from 2022-03-31T11:21:01

Erin’s back in the captain’s seat to go over the recent digital marketing news of the week.  Stories from Search Engine Roundtable….yup, that’s it….all from Barry Schwartz.  It’s a trifecta.  We sh...

487 | News from the EDGE | Week of 3.21.2022 from 2022-03-22T17:28:21

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and ...

486 | Executing Enterprise SEO at Scale with seoClarity from 2022-03-18T22:19:52

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution. ...

485 | News from the EDGE | Week of 3.14.2022 from 2022-03-15T14:57:11

How did last week’s poll fail?  That’s our question.  Erin’s not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Mon...

484 | News from the EDGE | Week of 3.7.2022 from 2022-03-08T13:46:11

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin. ...

483 | News from the EDGE | Week of 2.28.2022 from 2022-03-02T00:54:13

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukra...

482 | News from the EDGE | Week of 2.21.2022 from 2022-02-22T17:18:01

Mordy’s got news that he won’t tell anyone.  Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too m...

481 | SEO SaaS Technology Growth with Mitul Gandhi and Mark Traphagan from 2022-02-22T14:57:04

There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitu...

480 | News from the EDGE | Week of 2.14.2022 from 2022-02-15T13:51:08

Congrats to Barry Schwartz for 30,000 posts on Search Engine Roundtable!  Thanks for all of the hard work.  The EDGE is covering stories from Search Engine Land, Journal and Roundtable this week.  ...

479 | Using Consumer Product Experience as a North Star for SEO from 2022-02-15T12:30:10

Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy.  Learn some key points on how to acquire that valuable kno...

478 | News from the EDGE | Week of 2.7.2022 from 2022-02-09T15:41:06

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams.  We strolled through memory lane with a video mont...

477 | Product-Led SEO with Eli Schwartz from 2022-02-09T00:02:19

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.  On this podcast we cover his career, his struggles in the early days...

476 | News from the EDGE | Week of 1.31.2022 from 2022-02-02T18:57:33

Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin.  Oh yeah, and Mordy tries to pitch you buying a ti...

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan from 2022-02-02T13:23:18

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are find...

474 | News from the EDGE | Week of 1.24.2022 from 2022-01-25T14:08:14

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out ...

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan from 2022-01-19T23:49:35

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO!  They have so much information to share with our listeners when it comes down to changes in privacy and how it affe...

472 | News from the EDGE | Week of 1.17.2022 from 2022-01-18T13:33:30

We’re feeling very blessed with our new sponsors, Ahrefs and Inlinks!  Listen to the team as Erin actually wears a color during recording!  Great articles from Mordy, Barry Schwartz and Michael Ste...

471 | News from the EDGE | Week of 1.10.2022 from 2022-01-12T04:18:53

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what ...

470 | News from the EDGE | Week of 01.03.2022 from 2022-01-04T18:03:22

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022!  We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush.  Covering...

469 | Local SEO Myths with Darren Shaw from 2021-12-31T16:22:13

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, ...

468 | News from the EDGE | Week of 12.27.2021 from 2021-12-27T21:23:51

The end of the year is here and we covered so much on today’s show.  Not really - it was a Matrix 4 bashfest.  A couple of news items, yadda yadda and how back could a movie suck?  Truly?  Thanks t...

467 | News from the EDGE | Week of 12.20.2021 from 2021-12-20T23:19:03

We welcome our new title sponsor, Ahrefs as part of the EDGE team.  Welcome back!  We’re coming in for a landing of this year’s news items with UPDATES!  Get your UPDATES here!   [00:02:47] Updates...

466 | News from the EDGE | Week of 12.13.2021 from 2021-12-15T23:43:44

Mordy’s back with the EDGE team, talking about the news of the day.  We covered stories from Roger Montti, Barry SChwartz and Patrick Stox of Ahrefs. Really interesting one there - pretty bold move...

465 | News from the EDGE | Week of 12.06.2021 from 2021-12-07T13:30:43

Andrew “Optimisey” joins the EDGE team this week, covering just a fraction of the hot digital marketing news.  There’s so much happening, it was tough to pick but we settled on these headlines to g...

464 | News from the EDGE | Week of 11.29.2021 from 2021-12-01T13:24:28

Mordy's back from vacation and we're covering his review of the November Core Algorithm update from Semrush. We're back to trolling each other with the regular jabs. Covering news from Search Engin...

457 | Local Search Ranking Factors with Darren Shaw from 2021-11-26T12:00

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO...

457 | Local Search Ranking Factors with Darren Shaw from 2021-11-26T12:00

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO...

463 | EDGEFlash: November Google Core&Knowledge Graph Updates from 2021-11-24T12:45:09

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode.  When it happens, we will get it to you as soon as possible!  We uncovered a relationship of...

462 | News from the EDGE | Week of 11.15.2021 from 2021-11-16T13:39:19

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein.  Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DN...

461 | News from the EDGE | Week of 11.8.2021 from 2021-11-10T23:36:32

Mordy missed this episode!  Please publicly shame him, if you would!  We covered pretty important news - GMB is gone!  What’s in a name, really.  The news is really about the changing way to edit y...

455 | Future-proofing Your Site-Speed with Victor Zhitomirsky from 2021-11-04T17:44:54

In our second segment of our Victor Zhitomirsky interview, we unpacked the caching and optimization tools available to help speed up your websites.  Understanding the part that JavaScript plays in ...

460 | News from the EDGE | Week of 11.1.2021 from 2021-11-02T20:47:41

We go “Meta” on today’s episode.  Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE.  Find out our take on...

453 | Avoiding Black Hat Core Web Vitals with Victor Zhitomirsky from 2021-10-26T15:22:08

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched and found a world of caching and optimization tool...

458 | News from the EDGE | Week of 10.25.2021 from 2021-10-26T00:56:15

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance...

456 | News from the EDGE | Week of 10.18.2021 from 2021-10-19T14:23:27

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psycholo...

454 | News from the EDGE | Week of 10.04.2021 from 2021-10-06T02:30:16

Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Sear...

452 | News from the EDGE | Week of 09.27.2021 from 2021-09-28T12:50:17

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused...

450 | News from the EDGE | Week of 9.20.2021 from 2021-09-22T11:00

Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to c...

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna from 2021-09-21T21:46:21

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible succe...

The SCRUM : Is Google Search Getting Worse? | EDGE of the Web from 2021-09-16T20:23:37

Let’s regroup. Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregatio...

447 | 65 Top SEO Audit Tools from Olga Zarzeczna from 2021-09-16T12:58:53

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community.  With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and...

448 | News from the EDGE | Week of 9.13.2021 from 2021-09-14T17:29:25

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only d...

445 | Continued SEO Education and Personal Value with Kristina Azarenko from 2021-09-11T12:02:31

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate y...

446 | News from the EDGE | Week of 8.30.2021 from 2021-09-01T19:39:33

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk...

444 | News from the EDGE | Week of 8.23.2021 from 2021-08-23T23:38:33

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SE...

443 | Dismantling SEO Perfectionism with Kristina Azarenko from 2021-08-20T17:08:20

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfectio...

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez from 2021-08-20T12:36:30

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.   [00:07:28]...

442 | News from the EDGE | Week of 8.16.2021 from 2021-08-19T12:52:19

In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if...

440 | News from the EDGE | Week of 8.9.2021 from 2021-08-11T15:31:52

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recomme...

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez from 2021-08-10T15:50:17

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fa...

438 | News from the EDGE | Week of 8.2.2021 from 2021-08-04T15:45:28

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches...

437 | News from the EDGE | Week of 7.26.2021 from 2021-07-28T14:51:52

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation...

436 | News from the EDGE | Week of 7.19.2021 from 2021-07-21T02:31:37

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Ge...

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman from 2021-07-20T18:31:24

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore ...

434 | News from the EDGE | Week of 7.12.2021 from 2021-07-14T13:09:28

In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John ...

433 | The Agency/Client Relationship with Garrett Sussman from 2021-07-13T12:46:47

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success...

432 | News from the EDGE | Week of 7.6.2021 from 2021-07-07T19:14:03

On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work.   [00:05:39] Google’s July...

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski from 2021-07-06T20:51:42

We went through the Bill Slawski-looking glass in this second part of our interview with the Gandalf of SEO. SEO strategy starts with knowledge of the entity you are wanting to market for as well a...

430 | News from the EDGE | Week of 6.21.2021 from 2021-06-22T15:30:54

While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll...

429 | Search Ontology&Language Models with Bill Slawski from 2021-06-22T15:00:09

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Goog...

428 | News from the EDGE | Week of 6.14.2021 from 2021-06-15T12:46:26

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, ...

427 | Matching User Intent on Google Search with Mark Traphagen from 2021-06-14T19:03:31

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and ho...

426 | News from the EDGE | Week of 6.7.2021 from 2021-06-10T11:27:12

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove in...

425 | The Problems and Future of Enterprise SEO with Mark Traphagen from 2021-06-08T11:19:09

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming...

424 | News from the EDGE | Week of 5.31.2021 from 2021-06-04T12:34:40

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don’t go off o...

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti from 2021-06-04T11:23:09

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas.  We dig into what Google is really doing wi...

422 | News from the EDGE | Week of 5.24.2021 from 2021-05-26T16:41:42

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what w...

421 | Roger Montti Talks SEO Publishing and Recent Articles from 2021-05-26T15:50:43

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year’s pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk a...

420 | News from the EDGE | Week of 5.17.2021 from 2021-05-19T13:52:30

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Mana...

420 | News from the EDGE | Week of 5.17.2021 from 2021-05-19T13:52:30

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Mana...

419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey from 2021-05-18T15:55:44

Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites.  Things you can do right...

418 | News from the EDGE | Week of 5.10.2021 from 2021-05-11T14:45:03

On this week’s News From The EDGE, host Erin Sparks, Wix’s Mordy Oberstein and EDGE Media Studio’s Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of ...

417 | Getting Back Together for SEO in the Real World from 2021-05-11T12:49:41

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search en...

416 | News from the EDGE | Week of 5.03.2021 from 2021-05-04T13:29:40

Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals. [00:...

415 | Critical Thinking and SEO Insights with Pedro Dias from 2021-05-03T14:24:48

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at G...

414 | News from the EDGE | Week of 4.26.2021 from 2021-04-27T15:34:30

Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at th...

413 | It’s Better to be Preferred than to be Indexed with Pedro Dias from 2021-04-27T12:15:09

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of...

412 | News from the EDGE | Week of 4.19.2021 from 2021-04-21T20:13:53

The SEO News to pay attention to this week includes Google’s ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on near...

411 | Privacy&Inclusion (FLoC) with Carolyn Lyden of Search Engine Land from 2021-04-16T15:04:07

The face of tech has changed and the pie is getting bigger. We talk about Google’s FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search E...

410 | News from the EDGE | Week of 4.12.2021 from 2021-04-13T12:32:53

On this week’s episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Googl...

409 | Community Narratives with Carolyn Lyden of Search Engine Land from 2021-04-09T19:12:33

Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land ...

408 | News from the EDGE | Week of 4.5.2021 from 2021-04-06T12:36:58

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion.  Here what Erin and Mordy took on:   [00:03:24] Company Knowledge Panels...

407 | Content Reuse with Ashley Segura from 2021-04-05T19:55:50

Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your conten...

406 | News from the EDGE | Week of 3.29.2021 from 2021-03-30T10:00

Mordy joins Erin to go through some of the digital news on episode 406.  [00:03:18] Will the SEMrush IPO Make a Splash? SEMrush went public last week with an IPO, including a total valuation approa...

405 | Content Market Business Goals with Ashley Segura from 2021-03-30T01:02:25

[00:06:13] How content consumption has changed in the last few years. [00:08:15] This virtual atmosphere is going to be permanent, to a scale. [00:09:36] Beginning content marketing research and bu...

404 | The EDGE of the Web 404 Page Awards Show from 2021-03-24T20:04

We had a fantastic time with our 404-page contest, where we had our listeners submit their favorite three 404, Page Cannot Be Found pages from across the ‘net. We had over 90 submissions and found ...

EP 403 | SEO Testing Methodologies with Kevin Indig from 2021-03-22T20:45:16

Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the...

402 | News from the EDGE | Week of 3.15.2021 from 2021-03-16T10:00

Mordy joins Erin to go through some of the digital news on episode 402.  We have a special Twitter contest for the best 404 page for our upcoming 404 episode.  It was either that or have an episode...

EP 401 | Micro Conversions and the ROI of SEO with Kevin Indig from 2021-03-11T20:30:05

Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO.  Moving away from linear models and departin...

400 | News from the EDGE | Week of 3.08.2021 from 2021-03-09T11:00

[00:06:07] Will Google Pass the Cost of Digital Ad Taxes to US Advertisers? Maryland is the first state to pass a tax on digital advertising. In countries such as the UK, Austria, and Turkey, Googl...

399 | Link Building and Website Flipping with Craig Campbell from 2021-03-05T21:09:28

Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building.  He also shared his many tips for “website flipping”: finding old doma...

398 | News from the EDGE | Week of 3.01.2021 from 2021-03-02T11:00

397 | Leaving the Digital Agency Life with Craig Campbell from 2021-02-26T21:22:54

Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you.  There are stresses and challenges there that are not for the faint of heart.  ...

396 | News from the EDGE | Week of 2.22.2021 from 2021-02-23T14:01:04

[00:03:22] Site Ranking Smackdown: Wix vs WordPress All other things equal, does one website CMS (content management system) platform have an edge over the other when it comes to local search ranki...

395 | Brand SERP Optimization with Jason Barnard from 2021-02-19T16:22:34

Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization.  We cover a host of steps to improve Google’s understanding of your brand. Learn about rich site links, twit...

394 | News from the EDGE | Week of 2.15.2021 from 2021-02-16T11:00

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business It was only a matter of time for desktop users to get GMB messaging, and it’s now rolling out, so keep an eye out for message...

393 | Bringing your Brand (SERP) into Focus with Jason Barnard from 2021-02-10T13:35:41

Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility.  Learn about Jason’s backstory, how he came to be the leading aut...

392 | News from the EDGE | Week of 2.8.2021 from 2021-02-09T11:00

[00:06:00] Google News and Discover Abuses Targeted by New Manual Actions When a site is reviewed by humans for alignment with Google’s webmaster guidelines, a manual action might be the result for...

391 | The SEMRush Tour: Unpacking the Digital Marketing Toolset with Fernando Angulo from 2021-02-04T15:54:40

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends.   Want...

390 | News from the EDGE | Week of 2.1.2021 from 2021-02-02T14:37:12

[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts? Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion ...

389 | SEMRush, Company Culture and Changes with Fernando Angula from 2021-01-28T17:14:27

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff go...

388 | News from the EDGE | Week of 1.25.2021 from 2021-01-26T11:00

[00:03:37] Price Drops Featured in New Google Rich Results Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online ...

387 | Google, Facebook, and Antitrust with Sam Tomlinson from 2021-01-20T11:00

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook.  We unpack each company’s challenges and the concepts of fairness.  Isn’t this Big Tech’s pla...

386 | News from the EDGE | Week of 1.18.2021 from 2021-01-19T11:00

[00:03:24] New Community Feedback Feature on Yelp for “Health and Safety Measures” Enough people want to know how safe they’ll be from the pandemic if they visit local businesses that Yelp has adde...

385 | Antitrust Cases and Big Tech with Sam Tomlinson from 2021-01-16T17:21:05

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Big Tech (Google, Facebook, Apple, and Amazon). We cover the history of antitrust and how the archaic laws from ...

384 | News from the EDGE | Week of 1.11.2021 from 2021-01-12T11:00

[00:04:43] The Why and How of Going Granular: Beyond Traditional Intent User search intent has increasingly taken center stage for shaping content and SEO, but are the traditional user intent categ...

383 | News from the EDGE | Week of 1.04.2021 from 2021-01-05T13:08:36

Welcome to 2021! Here’s what we covered this week: [00:03:44] Legal Action Against TikTok for Underage Data Violations While TikTok has managed to avoid being banned and continues to grow, a new le...

382 | News from the EDGE | Week of 12.28.2020 - Is 2020 Legit? from 2020-12-29T11:30

Last Week of Digital Marketing News for 2020 (3:48) Request Indexing Tool is Now Back in Google Search Console Google’s Request Indexing Tool was first disabled on October 14, it’s finally back, al...

381 | Shay Rowbottom on Social Narcissism from 2020-12-23T20:39:14

We’re joined on the EDGE by Shay Rowbottom, social media influencer on LinkedIn for a second segment of our interview.  We talked about the need for authentic content and the concepts of social med...

380 | News from the EDGE | Week of 12.21.2020 from 2020-12-22T15:40:24

This week's News Roundup: Another Google Search Console Feature Disabled: Issue Validation If you use Issue Validation to tell Google you’ve fixed an issue so they can verify it, the Coverage repor...

379 | Shay Rowbottom and the LinkedIn Difference from 2020-12-16T19:40:05

We’re joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so...

378 | News from the EDGE | Week of 12.14.2020 from 2020-12-15T11:00

Mordy Oberstein joins the rag-tag band of EDGE of the Web in our new weekly digital marketing news delivery! Today’s Headlines:  (06:53) Biggest Google Core Update of 2020 (15:36) Should Misinforma...

377 | Dixon Jones - The Importance of Links and Schema to Google Search from 2020-12-04T21:54:53

In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO.  Dixon discusses the operation of the software for y...

376 | Dixon Jones - What Does Semantic Search Mean? from 2020-11-25T17:42:45

Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understan...

375 | Social Engagement in the SEO Industry with Kristina Azarenko from 2020-11-18T11:30

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we ...

374 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko from 2020-11-12T21:59:28

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more.  This is an imp...

News from 378 with Shay Rowbottom from 2020-11-12T21:40:21

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016...

News from 376 with Dixon Jones from 2020-11-03T11:00

Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also re...

373 | Podcast Monetization with Benjamin Shapiro from 2020-11-02T11:00

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.  In Part 1 we covered podcast growth techniques.  In Part 2 of our int...

News from 374 with Kristina Azarenko from 2020-10-30T13:31:35

Can Site Sections Affect Overall Site Ranking? Google Speaks Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distingui...

372 | How to Grow Your Podcast with Benjamin Shapiro from 2020-10-28T12:48:55

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list:...

News from Episode 372 with Benjamin Shapiro from 2020-10-21T12:32:24

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podca...

371 | Fifteen Years of SEO with Will Critchlow from 2020-10-16T20:12:42

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known ...

News from 371 with Will Critchlow from 2020-10-13T12:28:26

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authori...

News from 370 with Paul Shapiro from 2020-10-10T12:24:28

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There’s more happening in the VR/AR pipeline that you might have thoug...

370 | Enterprise In-House SEO Advantages with Paul Shapiro from 2020-10-10T12:20:17

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In...

News from 368 with Jeroen Corthout from 2020-09-23T20:00

Online-Only Grocery Stores Experiment by Whole Foods They call them “dark stores” because they’re not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this t...

369 | Google Ads Hiding Data with Kirk Williams and Sam Ruchlewicz from 2020-09-23T14:11:40

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and ha...

368 | Sales Automation and the Human Element with Jeroen Corthout from 2020-09-23T12:15:29

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare’s mission i...

367 | State of the YouTube Address with Tim Schmoyer from 2020-09-14T21:08:17

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country...

News from 367 with Tim Schmoyer from 2020-09-04T20:36:12

Beta Launch of “Horizon” VR Social Experience by Facebook Horizon is Facebook’s sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it e...

News from 366 with John Mueller from 2020-08-28T12:42:26

Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going. After...

366 | SEO Myths with John Mueller from 2020-08-27T20:19:24

This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2...

News from 365 with Julie Friedman Bacchini from 2020-08-21T23:00

The Google Update that Wasn’t The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it...

365 | Paid Ad Challenges Over The Years with Julie Friedman Bacchini from 2020-08-21T20:04:31

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog ha...

364 | Cancel Culture in the Workplace with Max Yoder from 2020-08-18T13:03:19

This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights i...

News from 364 with Max Yoder from 2020-08-14T21:30:06

How Unstoppable is Google?  The big tech companies have been in the hot-seat of Congressional hearings because they’re seen by some as monopolistic. Here’s how Google’s CEO responded in testimony. ...

News from 363 with Jessica Bowman from 2020-07-23T10:00

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts includ...

363 | Team SEO Training in the Corporation with Jessica Bowman from 2020-07-23T02:40:06

This week’s featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirem...

News from 362 with Gary Illyes from 2020-07-17T00:30

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconside...

362 | Sunshine and Happiness from Google with Gary Illyes from 2020-07-16T20:48:46

Can you really consider yourself a digital marketer if you don’t know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362!...

361 | Marketing Battle Plan during COVID-19 with Michael King from 2020-07-08T20:00

This week’s featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don’t know Mike by n...

News from 361 with Michael King from 2020-07-08T13:20:12

From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms...

360 | Google Jobs and Internal Site Search Optimization with Marco Bonomo from 2020-07-02T11:00

This week , SEO Specialist at , joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and techn...

News from 360 with Marco Bonomo from 2020-06-24T18:08:45

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing ...

BONUS EP: EDGE at SMX West 2020 with Sam Ruchlewicz from 2020-06-22T10:00

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for E...

BONUS EP: EDGE at SMX West 2020 with Patrick Stox from 2020-06-21T13:00

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for E...

BONUS EP: EDGE at SMX West 2020 with Mordy Oberstein from 2020-06-20T16:00

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for E...

BONUS EP: EDGE at SMX West 2020 with Elizabeth Marsten from 2020-06-20T00:30

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for E...

359 | Splitt On The Record with Martin Splitt from 2020-06-19T20:49:21

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only , Developer Relations at . Martin is a developer advocate on the Webmaster Trends Ana...

News from 359 with Martin Splitt from 2020-06-19T20:43:42

The Final Countdown for Adobe Flash’s DemiseFlash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flas...

News from 358 with Greg Finn from 2020-06-10T23:00

Page No-Index Guidance from Google If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in G...

358 | Google’s Ups and Downs with Greg Finn from 2020-06-10T20:19:46

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 1...

News from 357 with Paul Lovell from 2020-06-04T10:00

Don’t Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already ...

357 | Structured Data via GTM with Paul Lovell from 2020-06-03T21:33:32

When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn’t it be nice if there were a w...

News from 356 with John Wall from 2020-06-01T20:00

Advertisers Using AI to Find Podcast Opportunities  Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands...

356 | Is Podcasting Your Drip Method for Sales with John Wall from 2020-06-01T13:34:42

Could podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! , Partner at and co-host of , joins us on EDGE of the Web to share his insights on how ...

News from 355 with Katy Mann from 2020-05-21T23:30

Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed ...

355 | Shifting Your Business when the World Changes with Katy Mann from 2020-05-21T17:51:45

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here t...

News from 354 with Mordy Oberstein and Lily Ray from 2020-05-14T20:29:28

Keep Calm and Carry On! Google’s Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by ...

354 | The May 2020 Google Core Update with Mordy Oberstein from 2020-05-14T03:00

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This...

News from 353 with Bill Sebald from 2020-05-06T10:00

Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they’re basically “safe” to use, they ...

353 | SEO Agency Life During Quarantine with Bill Sebald from 2020-05-05T20:03:19

This week’s special guest is , Managing Partner of . He has always approached SEO work like a detective trying to solve a complex mystery. He’s been doing this since 1996, so you can count on some ...

News from 352 with Kristine Schachinger from 2020-04-29T10:00

Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What’s resonating is an emph...

352 | Google Core Update Recovery with Kristine Schachinger from 2020-04-28T20:47:51

When Google does core updates, there are inevitably winners and losers, and it often doesn’t feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google update...

News from 351 with Lily Ray from 2020-04-21T21:30

Will the Pandemic Change SERP Permanently? Google’s coronavirus search results now has a “sticky” menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will t...

351 | How Coronavirus is Impacting Search Behavior with Lily Ray from 2020-04-21T14:19:51

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and p...

News from 350 with Amy Bishop from 2020-04-17T10:00

Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Googl...

350 | Impact of COVID-19 on PPC with Amy Bishop from 2020-04-16T19:25:50

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC...

News from 349 with Jon Henshaw from 2020-04-14T10:00

The Economic Slowdown Hits Yelp Hard The coronavirus pandemic’s economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews,...

349 | Stop Marketing in a Crisis?? With Jon Henshaw from 2020-04-13T17:26:30

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented cris...

News from 348 with Aaron Levy from 2020-03-25T18:36:12

Finally, New Smart Speaker Integrations for Google Podcasts Compared to other podcast platforms out there, Google has been behind the curve on podcast integrations, but is finally catching up with ...

348 | Automation in Times of Crisis with Aaron Levy from 2020-03-25T18:31:19

Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the othe...

News from 347 with JD Prater from 2020-03-18T16:00

Need Support for Google Ads or Google My Business? Be Prepared to Wait You’d think much of digital marketing wouldn’t really be affected by the COVID-19 pandemic, but you’d be wrong. Google has sai...

347 | Remote Working and Quora PPC with JD Prater from 2020-03-17T17:45:29

A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via c...

News from 346 with Britney Muller from 2020-03-13T13:08:37

Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVI...

346 | SEO for 2020 with Britney Muller from 2020-03-10T10:00

This week’s featured guest is , Senior SEO Scientist at , here to EDGEucate  you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts,...

News from 345 with Chuck Fields from 2020-03-09T18:03:37

Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through them is the exploitation of security flaws in at l...

345 | Podcasting your Passion with Chuck Fields from 2020-03-09T18:01:06

This week’s featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-size compani...

News from 344 with Sherry Bonelli from 2020-02-26T11:00

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE...

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli from 2020-02-25T20:18:22

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might alre...

News from 343 with Susan Wenograd from 2020-02-19T11:00

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to pu...

343 | Mastering Instagram Story Ads with Susan Wenograd from 2020-02-18T15:13:02

When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success ...

News from 342 with Robert Rose from 2020-02-14T21:30

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Da...

342 | The Content Operational Model with Robert Rose from 2020-02-14T15:58:10

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company we...

News from 341 with Kim Scott from 2020-02-05T11:00

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images...

341 | Revising Your Radical Candor with Kim Scott from 2020-02-04T15:57:40

Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable...

340 | Natural Language SEO with Dawn Anderson from 2020-01-29T16:47:35

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer ...

News from 340 with Dawn Anderson from 2020-01-28T14:55:32

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much...

339 | Are You A Showrunner? with Jay Acunzo from 2020-01-24T21:16:35

The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Althou...

News from 339 with Jay Acunzo from 2020-01-22T21:06:49

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome ...

News from 338 with Tim Jensen from 2020-01-15T11:00

Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along ...

338 | PPC: “More Than Meets The ROI” with Tim Jensen from 2020-01-14T11:00

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web ep...

News from 337 with George Nguyen from 2020-01-08T11:00

Did Google Start the New Year with a Search Algorithm Update?  There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does no...

337 | Contributor Series with George Nguyen from 2020-01-07T20:21:21

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contribu...

News from 336 with Talia Wolf from 2019-12-11T11:00

Google Calls for Greater Sensitivity in Search Quality Guidelines The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for im...

336 | Funnel Fixes - Optimizing Your Landing Pages with Talia Wolf from 2019-12-10T13:37:16

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s s...

News from 335 with Elizabeth Marsten from 2019-12-05T11:00

Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically...

335 | Amazon and Walmart eCommerce Tactics with Elizabeth Marsten from 2019-12-04T19:42:40

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle...

BONUS | Live SEO Audit with Andy Drinkwater and Erin Sparks from 2019-11-27T21:12:40

Listen in while the magic is happening during a live SEO audit. SEO experts Andy Drinkwater and Erin Sparks take on a listener submitted website and throw their collection of tools and audit method...

News from 334 with Niklas Stephenson from 2019-11-26T11:00

CCPA Compliance: Google Launches Restricted Data Processing Option To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off pers...

334 | Marketers: Are you breaking the law? with Niklas Stephenson from 2019-11-25T21:53

Everyone is concerned about privacy and data use more than ever before. Tighter laws are being put in place around the world. If your company’s digital marketing efforts are global, your consent fo...

News from 333 with Bruce Clay from 2019-11-22T11:00

Is Google Over-Reaching Into People’s Lives? One of Google’s recent patents appears to be geared towards sending people relevant purchase decision information while they’re in physical stores, incl...

333 | The Wall Street Journal Takes on Google with Bruce Clay from 2019-11-21T16:41:29

There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and...

News from 332 with Aleyda Solis from 2019-11-13T11:00

Don’t miss another digital marketing news roundup on this week’s episode of the award-winning EDGE of the Web podcast where we discuss busting EAT myths in SEO, Google shopping ads in more markets,...

332 | SEO Audits that Maximize Growth with Aleyda Solis from 2019-11-12T14:50:54

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder ...

News from Episode 331 with Bill Sebald from 2019-11-06T11:00

On this week’s EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Check out this week’s trending news:   Finally, ...

331 | Better SEO Reports with Bill Sebald from 2019-11-05T16:37:06

When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, ...

News from Episode 330 with Adam White from 2019-11-01T10:00

Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understa...

330 | The Link to Google’s BERT with Adam White from 2019-10-31T13:40:19

Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right...

News from Episode 329 with Andy Drinkwater from 2019-10-23T10:00

The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears i...

329 | 2019 SEO Factors and Audit Tools with Andy Drinkwater from 2019-10-22T13:14:49

When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for...

328 | Long Term Content Marketing with Joe Pulizzi from 2019-10-08T17:09:22

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts ...

News from Episode 327 with Tim Soulo from 2019-10-03T10:00

NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and si...

327 | Marketing SaaS from Scratch with Tim Soulo from 2019-10-02T12:59:41

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who bui...

326 BONUS | Q&A Session with Joe Martinez from 2019-09-26T13:28:40

Do you know all the ways to incorporate Quora into your PPC strategy? Maybe you’re not including Quora in your PPC plan because you don’t know where to start! Joe Martinez, Direct of Client Strateg...

326 | Quora: Riches from Niches with Joe Martinez from 2019-09-16T17:39:24

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram,...

News from Episode 326 with Joe Martinez from 2019-09-16T17:38:32

Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics: Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint The Nofollow page tag was previously a directive ...

News from Episode 325 with Mike Blumenthal from 2019-09-11T18:27:08

Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, wh...

325 | How Your Reputation Affects Local Search - Interview with Mike Blumenthal from 2019-09-11T18:18:12

If your business or client’s business gets all of its customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local...

News from Episode 324 with Marie Haynes from 2019-09-06T12:24:22

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Marie Haynes, Owner of Marie Haynes Consulting Inc., who will provide commentary and analysis on all the late...

324 | What is Google E-A-Ting? - Interview with Marie Haynes from 2019-09-06T12:22:58

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and ...

News from Episode 323 with Bill Slawski from 2019-08-21T10:00

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the la...

323 | SEO: From Keywords to Concepts - Interview with Bill Slawski from 2019-08-20T15:17:20

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do wit...

News from Episode 322 with Arlie Hartman from 2019-08-14T10:30

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He’ll be talking about cybersecurity with us, but will also provide ...

322 | Securing Your Customers and Yourself - Interview with Arlie Hartman from 2019-08-13T15:23:01

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special g...

News from Episode 321 with Kirk Williams from 2019-08-07T10:30

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all ...

321 | Smart Shopping with Google Ads - Interview with Kirk Williams from 2019-08-06T19:02:18

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 ...

News from Episode 320 with Shay Rowbottom from 2019-07-23T12:29:45

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week’s episode features special guest Shay Rowbottom of Rowbottom Marketi...

320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom from 2019-07-23T12:28:28

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing le...

News from Episode 319 with Tim Schmoyer from 2019-07-09T21:00

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

319 | Storytelling on YouTube to Create a Huge Audience - Interview with Tim Schmoyer from 2019-07-09T16:20:35

YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! @timschmoyer, Founder and CEO of Video Creators, has been gettin...

News from Episode 318 with Traci Reuter from 2019-06-27T19:47:26

At Site Strategics we make it easy for you to stay up-to-date on the latest #DigitalMarketing news with our roundup segment in each episode. This week’s EDGE of the Web podcast will feature special...

318 | How to build a foolproof social advertising strategy - Interview with Traci Reuter from 2019-06-27T19:46:49

If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our ...

317 | Employee Social Media Advocacy - Interview with Glenn Gaudet from 2019-06-24T17:38:07

You might think having every employee in your business helping with your #DigitalMarketing is just a fantasy, but it’s not! It’s called employee social media advocacy and you can find out the why a...

News from 317 with Glenn Gaudet from 2019-06-24T17:37:07

It’s time for another #DigitalMarketing news roundup segment on the award-winning EDGE of the Web podcast, this time featuring commentary and analysis with Glenn Gaudet, CEO of GaggleAMP. This week...

316 | Leveraging Search&Social For Maximum ROI with Susan Wenograd from 2019-06-18T03:03:08

How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are t...

News from 316 with Susan Wenograd from 2019-06-18T03:01:26

The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a ...

315 | E-A-T with Lily Ray from 2019-06-07T15:03:45

Want your websites and pages to rank better with Google? You’ve got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a deep dive into E-A-T with Lily Ray, SEO Direct...

News from Episode 315 with Lily Ray from 2019-06-07T15:02:42

When it’s time to catch up on the latest #DigitalMarketing news, all you have to do is tune in to the latest episode of the Site Strategics EDGE of the Web podcast! This week features analysis and ...

314 | Automation and Machine Learning with Ginny Marvin from 2019-06-04T17:11:01

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. Both SEO and Digital Marketing will never be the...

News from Episode 314 with Ginny Marvin from 2019-06-04T16:55:23

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku’s new Activation Insights tool is targeting viewers who have ...

313 | Would you be embarrassed to put this on a billboard? w/ PJ Christie from 2019-05-28T15:04:10

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, ...

312 | Do Better Work w/ Max Yoder from 2019-05-01T15:31:36

  There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder’s book. He’s the founder and CEO of Lessonly, and is our...

311 | Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins from 2019-04-19T13:59:15

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog ...

310 | How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth from 2019-04-16T12:26:47

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identif...

309 | How to Use Machine Learning for SEO w/Britney Muller from 2019-04-10T12:27:39

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our ...

308 | How to Use Data Analysis for SEO w/JR Oakes from 2019-04-08T13:10:06

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analy...

307 | How to Create Effective Case Studies w/Joel Klettke from 2019-03-26T12:04:02

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to writ...

306 | The Role of Machine Learning and AI in PPC w/Brad Geddes from 2019-03-15T13:56:23

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills ...

305 | Bridging the Gap Between Content Creation&Marketing Strategy w/Erin Acheson from 2019-03-12T12:30:26

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with oth...

304 | The Marketing Rebellion is Here w/Mark Schaefer from 2019-03-05T13:11:10

The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in...

303 | Moz's Domain Authority 2.0 w/Russ Jones from 2019-02-28T13:02:50

In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Mo...

302 | Learning from Google's Quality Rater Guidelines w/Marie Haynes from 2019-02-19T12:58:06

Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the...

301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker from 2019-02-12T13:08:37

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this chan...

300 | Conversational Marketing&Episode 300 w/Dave Gerhardt from 2019-02-05T13:40:49

Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we...

EP 299: Why You Should Be Using Bing Ads w/John Lee from 2019-01-29T12:50:58

Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out to ...

EP 298: How to Use Reddit To Drive Marketing Strategy&Traffic from 2019-01-22T13:47:57

Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube. So why do marketers seem to ignore this valuab...

EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw from 2019-01-15T12:52:43

WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make yo...

EP 296: "Clarity Wins - Get Heard. Get Referred." w/Steve Woodruff from 2019-01-09T13:40:40

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says...

EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale from 2018-12-18T12:11:45

We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed Joh...

EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne from 2018-12-11T13:54:11

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we we...

EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen from 2018-12-04T13:46

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Ha...

EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum from 2018-11-15T13:44:06

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to ran...

EP 291: Building Reports with Google Data Studio w/Andrew Garberson from 2018-11-12T13:50:52

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Market...

EP 290: Search&Social Advertising Made Better Together w/Mark Irvine from 2018-11-06T13:47:35

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content m...

EP 289: Break the Wheel&Question Best Practices w/Jay Acunzo from 2018-10-31T11:57:07

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from ...

EP 288: How to Dominate at Local SEO w/Damon Gochneaur from 2018-10-29T11:59:30

Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at...

EP 287: Talk Triggers - Creating Customers with Word of Mouth w/Jay Baer from 2018-10-15T13:00:49

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reaso...

EP 286 - Flip the Funnel with Account-Based Marketing w/Sangram Vajre from 2018-10-09T12:22:13

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consid...

EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman from 2018-10-02T12:33:24

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the sho...

EP 284: Bullseye Marketing w/Louis Gudema from 2018-09-24T12:38:02

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses ...

EP 283: An Introduction to Facebook Analytics w/JD Prater from 2018-09-18T12:12:04

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and u...

EP 282: The Google Medic Update w/Ruth Burr Reedy from 2018-09-04T12:44:29

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild...

EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten from 2018-08-28T12:25:57

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabet...

EP 280: The Neuroscience of Storytelling w/Joe Lazauskas from 2018-08-21T15:24:44

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscie...

EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs from 2018-08-14T12:46:53

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has ...

How To Drive More Leads To Brick&Mortar Businesses w/Ben Adkins from 2018-08-07T12:00:08

Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer an...

EP 277: Demand Generation for 2020 w/Jason Miller from 2018-07-31T12:03:15

Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a ...

EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney from 2018-07-24T14:16:53

We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their...

EP 275: Why Facebook Ads Work w/Mojca Zove from 2018-07-19T12:41:26

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted ...

EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez from 2018-07-05T12:25:08

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search an...

EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray from 2018-07-02T13:38:12

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizatio...

EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke from 2018-06-26T11:55:39

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode incl...

EP 271: The Creative Curve w/Allen Gannett from 2018-06-11T12:29:18

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows...

EP 270: Busting Common AMP Myths w/Eric Enge from 2018-06-08T14:44:03

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this e...

EP 269: The Importance of Conversion Optimization&Split Testing w/Chris Dayley from 2018-06-05T13:06:30

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own...

EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox from 2018-05-23T16:46:18

Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doin...

EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm from 2018-05-21T12:46:18

The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. H...

EP 266: The Importance of Storytelling w/Ashley Ward from 2018-05-16T14:04:21

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitemen...

EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio from 2018-05-01T12:19:29

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake ...

EP 264: The Go-Giver Influencer w/Bob Burg from 2018-04-25T12:28:41

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such ...

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow from 2018-04-17T12:20:51

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and fou...

EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli from 2018-04-12T11:55:54

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing...

EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan from 2018-04-10T12:41:03

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix...

EP 260: The Marriage of Audience&Intent in Paid Search w/Dan Golden from 2018-04-06T14:43:49

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with hi...

EP 259: Preparing for the Future of Search&SEO w/Jeremiah Smith from 2018-03-19T11:59:03

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 a...

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard from 2018-03-16T13:49:38

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that...

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton from 2018-03-06T12:54:56

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document wa...

EP 256: The State of Publishing in 2018 w/Loren Baker from 2018-02-28T14:07:34

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In t...

EP 255: 10x Marketing Formula w/Garrett Moon from 2018-02-13T12:48:36

Results or Die – that’s the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marke...

EP 254: Google Local Questions&Answers w/Aaron Weiche from 2018-02-06T12:53:13

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Of...

EP 253: How to Build a Brand Community w/Carrie Melissa Jones from 2018-01-30T13:07:29

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make...

EP 252: The Future of Search w/Will Critchlow from 2018-01-23T14:55:28

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the f...

EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd from 2018-01-16T12:54:06

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in th...

EP 250: How Voice Search Changes Everything w/Duane Forrester from 2018-01-09T12:20

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google a...

EP 249: Become a Better Boss With Radical Candor w/Kim Scott from 2017-12-13T17:44:38

Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it ...

EP 248: How to Get Buy In (&Budget!) For REAL Content Marketing w/Michael Brenner from 2017-12-05T13:34:33

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is t...

EP 247: Using Humor in Your Marketing w/Tom Fishburne from 2017-11-14T13:45:48

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored ...

EP 246: Tips for Starting a Podcast w/Jay Acunzo from 2017-11-07T13:48:12

Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital med...

EP 245: Delight Your Customers and Build Customer Loyalty w/Sujan Patel from 2017-10-31T13:14:59

Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it. Sujan Patel, the co-founder of Web Pro...

EP 244: Understanding the Google Algorithm w/John Mueller from 2017-10-10T19:02:26

You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics...

EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII from 2017-10-06T13:56:41

David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ S...

EP 242: How to Build an Online Community w/David Markovich from 2017-09-27T16:44:38

David Markovich is the Founder and CEO of Online Geniuses (OG), a community that he has built online using Slack with over 8,000 members. Several of our past guests have mentioned this community to...

EP 241: How to Build the Marketing Agency of 2020 w/David Mihm from 2017-09-20T14:09:27

Imagine the year is 2020 and Google and Amazon have taken over the world and Skynet has become a reality. What can you do to prepare your marketing agency for this ultimate reality? We're talking t...

EP 240: The Latest Google Patents w/Bill Slawski from 2017-09-19T12:28:32

Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying paten...

EP 239: Your Guide to International SEO w/Aleyda Solis from 2017-09-12T14:18:43

Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, autho...

EP 238: Growing Your Business and Brand Through Public Speaking w/Andrew Davis from 2017-09-05T12:37:55

A great speech isn't one big performance, it's made up of hundreds, thousands, or even millions of little moments. So this week we're talking to Andrew Davis who is a bestselling author and keynote...

EP 237: Shooting Video With Your Phone and Tablet w/David Basulto from 2017-08-29T13:10:57

We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phone...

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar from 2017-08-22T12:44:36

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring...

EP 235: Becoming an Innovative Brand w/Carla Johnson from 2017-08-15T13:03:19

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, bett...

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin from 2017-08-08T12:37:57

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile?...

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty from 2017-07-27T12:43:29

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and co...

EP 232: The Future of Mobile Video Advertising w/David Feinman from 2017-07-24T11:54:33

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting...

EP 231: What is Programmatic Advertising w/Priya Kapoor from 2017-07-18T18:05:07

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting speci...

EP 230: Competitive Intelligence&SEMrush w/Paul Klebanov from 2017-07-11T10:37:47

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In th...

EP 229: What is Native Advertising? w/Chad Pollitt from 2017-07-06T13:46:33

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, ! What ...

EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas from 2017-06-06T12:47:28

Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors...

EP 227: Surviving the Machine Revolution w/Jono Alderson from 2017-05-30T12:10:17

"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by internationa...

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas from 2017-05-23T13:07:43

It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about...

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe from 2017-05-16T13:37:44

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data...

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette from 2017-05-02T14:46:50

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years o...

EP 223: How to Show Authenticity&Empathy In Your Marketing w/Ryan Shelley from 2017-04-18T14:10:52

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a f...

EP 222: Successful Storytelling for Businesses w/Robert Rose from 2017-04-11T13:06:07

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provide...

EP 221: Educating Today's Digital Marketer w/Jeff Sauer from 2017-04-05T17:43:38

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the numbe...

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer from 2017-04-03T16:52:25

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. Hi...

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop from 2017-03-28T17:31:55

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to ...

EP 218: Automation&AdWords Scripts w/Frederick Vallaeys from 2017-03-21T15:48:43

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the...

EP 217: The Knowledge Divide w/Kyle Lacy from 2017-03-16T13:54:39

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this wee...

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan from 2017-03-14T12:39:49

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was...

EP 215: Branding and Programmatic Advertising w/Maureen Jann from 2017-02-28T19:36:07

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focuse...

EP 214: Running an Idealistic SEO Agency w/Mike Arnesen from 2017-02-20T16:11:30

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we ...

EP 213: Machine Learning, Rank Brain,&Unicorns w/Larry Kim from 2017-02-14T13:34:33

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2...

EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure from 2017-02-07T14:07:29

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to th...

EP 211: How To Get Chosen By Google w/Ronell Smith from 2017-01-31T13:46:03

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clie...

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing from 2017-01-24T18:24:59

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushi...

EP 209: The State of the Connected Customer w/Mathew Sweezey from 2017-01-17T17:45:35

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.  Mathew has spoken at over 50 conferences this past year and his group at Salesforce has releas...

EP 208: Brand Voice and Strategy w/Dana DiTomaso from 2017-01-10T20:05:52

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand...

EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe from 2017-01-04T13:24:47

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker...

EP 206: Is Your Copy Selling You Short? w/Amy Harrison from 2016-12-21T01:57:26

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? ...

EP 205: Localizing Your Translated Content&Translation Fails w/Zeph Snapp from 2016-12-13T14:10:10

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we’ve never tackled the...

EP 204: Emotion Sells: The Masterclass&Harry Potter w/Talia Wolf from 2016-12-02T19:20:22

Talia Wolf is one of the industry’s top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion ...

EP 203: How To Survive&Thrive at SMB PPC w/Kirk Williams from 2016-11-29T13:34:45

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a h...

EP 202: Managing a Global SEO Strategy w/Garth O’Brien from 2016-11-23T21:38:48

We are excited to be joined this week by Garth O’Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strat...

EP 201: In-House SEO vs. Agency SEO w/Jason White from 2016-11-16T14:06:26

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz ...

EP 200: Steaks, Spirits,&SEO from 2016-11-11T15:34:45

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We’ve come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with you...

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer from 2016-11-04T09:59:47

As digital marketers, do you know when your message isn’t hitting the mark? Or more importantly, why? Solving the “what” the customer is looking for is not the equation, but the “why” they are look...

EP 198: Social Media Ads w/Ian Mackie from 2016-10-28T11:07:10

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover wit...

EP 197: The Value of Visual Communication w/Amy Balliett from 2016-10-20T12:19:26

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described “Visual Communication” as: graphically represents information to efficiently and effectively create meaning – & when nece...

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs,&Running a SaaS from 2016-10-11T13:08:38

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There’s been a lot of episodes, and huge a...

EP 195: Google Tag Manager Hacks w/Steve Guberman from 2016-10-06T12:32:35

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool...

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore from 2016-10-06T01:03:59

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search mar...

EP 193: Combining SEO&PR – Learning From Failed Pitches w/Cosette Jarrett from 2016-09-20T14:53:44

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are iss...

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz from 2016-09-16T11:30:28

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. Sh...

EP 191: Connecting SEO&Content Marketing w/Erin Robbins from 2016-08-30T12:30:06

The Industry’s Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rathe...

EP 190: Vector Report, AMP, Fatherhood,&Moz w/Michael King of iPullRank from 2016-08-23T18:45:24

The Industry’s Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to ...

EP 189: Growing an Agency Overseas&Intention Marketing w/Kris Reid from 2016-08-16T16:52:25

The Industry’s Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippi...

EP 188: eCommerce SEO Tips&Google Ranking Factors w/Corey Northcutt from 2016-08-09T12:43:12

The Industry’s Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey North...

Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 from 2016-08-02T12:20:21

The Industry’s Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we’ve been striking gold on our interviews ...

Darren Shaw – How Effective is Yext? – Show 186 from 2016-07-26T16:11:29

The Industry’s Favorite SEO Podcast #EDGETALK : Darren Shaw – President & Founder of Whitespark Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to con...

Eric Enge – Growing a Digital Agency&Hot SEO Ranking Factors – Show 185 from 2016-07-19T12:55:33

The Industry’s Favorite SEO Podcast #EDGETALK : Eric Enge – CEO at Stone Temple Consulting We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today....

How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184 from 2016-07-12T12:45:58

The Industry’s Favorite SEO Podcast #EDGETALK : Jody O’Donnell – Technical Director at Merkle We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has re...

Brad Geddes – Work Productivity&PPC Ad Testing – Show 183 from 2016-07-05T20:25:50

The Industry’s Favorite SEO Podcast #EDGETALK : Brad Geddes – Co-Founder AdAlysis Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you’ll be f...

Jessie Stricchiola – Legal SEO and SEO Audits – Show 182 from 2016-06-28T20:39:15

The Industry’s Favorite SEO Podcast #EDGETALK : Jessie Stricchiola – SEO Expert Witness We are always talking to some heavy hitters inside of digital marketing. And we always have a sweet spot for ...

Francois Goube – Founder of Oncrawl – Show 181 from 2016-06-21T20:48:01

The Industry’s Favorite SEO Podcast #EDGETALK : Fixing Your Website’s Technical SEO With Oncrawl We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdea...

Tony Verre – Human Keyword Research – Show 180 from 2016-06-14T21:06:57

The Industry’s Favorite SEO Podcast #EDGETALK : What is Human Keyword Research? If you’ve been in digital marketing for any period of time, I’m guessing that you’ve done keyword research. There’s a...

Oli Gardner: Landing Pages, CTA Conference&More – Show 179 from 2016-06-09T01:13:53

The Industry’s Favorite SEO Podcast #EDGETALK : Register for the 2016 CTA Conference in Vancouver! This is the show that is consistently bringing you digital marketing thought leaders and cutting e...

Major Google AdWords Changes – Show 178 from 2016-06-01T16:14:36

The Industry’s Favorite SEO Podcast #EDGETALK : Google AdWords Updates For Mobile First World In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performa...

Dr. Pete Meyers – Google Update, Rank Brain&More – Show 177 from 2016-05-24T15:42:20

The Industry’s Favorite SEO Podcast #EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These ar...

State of Link Building in 2016 – With Nicholas Chimonas – Show 176 from 2016-05-20T00:21:22

The Industry’s Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years ha...

John Lee Talks PPC and Dynamic Ads – Show 175 from 2016-05-18T00:14:26

The Industry’s Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you’ll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hoste...

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174 from 2016-05-10T19:43:48

The Industry’s Favorite SEO Podcast #EDGETALK : Bonus Episode – Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig i...

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 from 2016-05-03T19:22:10

The Industry’s Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire Saa...

Introduction To Google Analytics – Show 172 from 2016-05-03T17:34:32

The Industry’s Favorite SEO Podcast #EDGETALK : Google Analytics 101 Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important ...

Interview with Maddie Cary of Point It – Show 171 from 2016-04-19T18:21:06

The Industry’s Favorite SEO Podcast #EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Mar...

Interview With Barry Schwartz – Show 170 from 2016-04-12T16:32:07

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impresse...

Link Building Fundamentals – With Matt Siltala – Show 169 from 2016-03-29T20:00:58

SEO Radio Podcast #EDGETALK : The Art and Science of Building Links We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to br...

The Future of Content Marketing – Show 168 from 2016-03-22T19:32:06

SEO Radio Podcast #EDGETALK : How Google’s AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content mark...

What Is AMP? An Interview With Paul Shapiro – Show 167 from 2016-03-15T19:08:31

SEO Radio Podcast #EDGETALK : What is AMP? – What We Learned at SMX West Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and bo...

Personal Branding with Paul Poteet – Show 166 from 2016-03-01T20:00:54

SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with a...

Building Authority with Inbound Links – Show 165 from 2016-02-16T21:16:02

The Industry’s Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows t...

Interview with Susan Marshall of Torchlite – Show 164 from 2016-02-09T15:21:14

The Industry’s Favorite SEO Radio Podcast #EDGETALK : Interviewing Susan Marshall of Torchlite Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary ...

Preventing UX Fails With Smart Design – Show 163 from 2016-02-02T19:59:24

SEO Radio Podcast #EDGETALK : Preventing UX Fails With Smart Design User experience is becoming a more important feature of Google’s search algorithm but also how you can capture leads on your webs...

Designing Websites With a Purpose – Show 162 from 2016-01-26T21:11:37

The Industry’s Favorite SEO Podcast #EDGETALK : How To Create Highly-Effective Calls To Action When designing a website we run the risk of becoming overly familiar with our work, designing for ours...

Why The Best Website Design is Invisible – Show 161 from 2016-01-19T13:15:02

The Industry’s Favorite SEO Podcast #EDGETALK : Show 161 – 12 Sign of a Website Catastrophe The Edge is back for a new year! We’re so happy to be back! We are continuing this month on the focus of ...

How To Improve User Experience – Show 160 from 2016-01-12T13:10:22

The Industry’s Favorite SEO Podcast #EDGETALK : Improving User Experience On Your Website The Edge is back for a new year! We’re so happy to be back! We took a break to gear into the new year, to f...

Digital Marketing Trends for 2016 – Show 159 from 2016-01-05T13:43:37

The Industry’s Favorite SEO Podcast #EDGETALK : Digital Marketing Trends for 2016 Welcome back to Edge for the final show of 2015! We certainly have had a busy year, and we wanted to take time in t...

Interview with Pack The Pantries – Show 158 from 2015-12-22T15:31:39

SEO Radio Podcast #EDGETALK : Pack The Pantries We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor’s Front Porch Alliance and business partners here in the Ind...

IAPSS – Discussing Education with Indiana Superintendents – Show 157 from 2015-12-08T20:55:24

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management There’s an event happening this month that is a great forum for discussions about the public education topics in the state of I...

Google Reveals Search Quality Guidelines – Show 156 from 2015-12-01T14:06:04

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF co...

Reverse SEO and Reputation Management – Show 155 from 2015-11-17T13:40:53

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management You won’t really know when one of your employees or high-level staff will do something stupid. You won’t really know if or when...

Display Ads Success – Show 154 from 2015-11-10T13:01:18

The Industry’s Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did t...

Google Conspiracy Theories – Show 153 from 2015-11-04T13:27:46

The Industry’s Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid...

Never Hire an In-House SEO – Show 152 from 2015-10-27T14:27:17

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challe...

After Optimizing Your Website, What’s Next? – Show 151 from 2015-10-20T12:05:01

The Industry’s Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is al...

Gini Dietrich on Social Media Policies – Show 150 from 2015-10-06T16:22:08

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the ...

Why Low Internet Marketing Budgets Fail – Show 149 from 2015-09-29T18:33:15

The Industry’s Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it...

Is ROI Really What You Are Looking For? – Show 148 from 2015-09-22T12:25:45

The Industry’s Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campa...

10 Commandments of Content Marketing – Show 147 from 2015-09-15T16:07:14

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean y...

Interactive Content – The Future of Content Marketing – Show 146 from 2015-09-01T17:51:06

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Local Snack Pack Shake Up Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’...

Google’s Local Snack Pack Shake Up – Show 145 from 2015-08-25T12:31:51

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a yea...

SEO Spam and Good SEOs – Show 144 from 2015-08-18T19:31:14

The Industry’s Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emai...

Interview With Chris Reed of Sparks Talk – Show 143 from 2015-08-11T13:30:48

The Industry’s Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we’re going to have some fun. There’s a growing meeting place that is taking root; it brings new ways...

Essential Metrics – Call Tracking – Show 142 from 2015-08-04T19:50:29

The Industry’s Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, ot...

When Reputation Management Hurts SEO- Show 141 from 2015-07-22T14:02:59

The Industry’s Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven’t heard of the phrase, you certainly understand the ...

The Secret Sauce Behind Local SEO – Show 140 from 2015-07-14T12:36:31

The Industry’s Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that...

How To Get Great Testimonials – Show 139 from 2015-07-07T19:53:43

The Industry’s Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential custome...

How to Improve On-Page SEO – Show 138 from 2015-06-30T12:49:50

The Industry’s Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your web...

Help Jesse Succeed&Social Fundraising – Show 137 from 2015-06-16T12:25:43

SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn’t have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real po...

A Sit Down With Google – Show 136 from 2015-06-09T12:45:52

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation wit...

Content for Top, Middle, and Bottom Funnel – Show 135 from 2015-06-02T12:53:18

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On ...

Stop Marketing Your Brand – Show 134 from 2015-05-26T18:22:18

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard...

How To Use SEO To Build Your Brand – Show 133 from 2015-05-19T11:58:51

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, t...

Branding vs. Marketing – Show 132 from 2015-05-12T13:19:34

The Industry’s Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go ab...

Post Mobilegeddon – Google Mobile-Friendly Update – Show 131 from 2015-05-01T12:43:26

SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun…all we are left with is the hot hiss of the wind. La...

Mobilegeddon – Google Mobile-Friendly Update – Show 130 from 2015-04-21T13:27:48

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenue...

The Growth of Mobile – Show 129 from 2015-04-07T13:11:14

The Industry’s Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We’re getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with o...

Interview With Social Net Watcher on Social Media&Kids – Show 128 from 2015-03-31T13:45:37

The Industry’s Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, bu...

Lead Acquisition – Time to Respond – Show 127 from 2015-03-17T13:03:28

The Industry’s Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom’s to look at shoes, only to be shoved out the door and told you’l...

Lead Acquisition – Persuasive Content – Show 126 from 2015-03-10T13:16:43

The Industry’s Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you’ve been listening to the show this year, we have taken a long look at some pretty important topics in the...

Optimizing Online Forms For Conversion – Show 125 from 2015-03-03T15:16:53

The Industry’s Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go u...

Lead Acquisition – Why You Need To Have Live Chat – Show 124 from 2015-02-24T13:57:48

The Industry’s Favorite SEO Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you’ve done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, you...

Lead Acquisition for PPC – Show 123 from 2015-02-10T14:06:51

The Industry’s Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not! Didn’t you get so...

Achieve Virtual – A Client Success Story – Show 122 from 2015-02-03T14:16:16

The Industry’s Favorite SEO Podcast #EDGETALK : Achieve Virtual – A Client Success Story We talk about numerous strategies that can help your business succeed online, but we don’t often bring a spo...

5 Reasons To Do PPC in 2015 – Show 121 from 2015-01-28T13:31:48

The Industry’s Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked Have you been on the fence about deciding to run advertisements online? I bet...

Rook Security on Social Account Hacking – Show 120 from 2015-01-20T14:20:43

The Industry’s Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked There’s certainly talk now of online security. There are reports of hacking o...

How To Create Scannable Content For Your Website – Show 119 from 2015-01-13T14:16:06

The Industry’s Favorite SEO Podcast #EDGETALK : Formatting SEO and User-Friendly Content Jumping into a new year obviously comes with the goal of doing some things differently – and that applies to...

Edge Of The Web Live From Fail Fest 2015 – Show 118 from 2014-12-30T18:12:21

The Industry’s Favorite SEO Podcast We hope you had a fantastic Christmas! We wanted to take a break from our Digital Marketing focus and showcase the number of great interviews we had at the event...

2014 in Review, 2015 Forecasts – Show 117 from 2014-12-23T13:20:01

The Industry’s Favorite SEO Podcast #EDGETALK : What do you think will happen in 2015? Well, we’re wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our pred...

7 Deadly Web Design Sins – Show 116 from 2014-12-17T14:44:27

The Industry’s Favorite SEO Podcast #EDGETALK : Are You Making These Seven Web Design Sins? People have different ideas about what makes really good web design. Some think that a website needs to b...

How To Change Domains After Google Penguin Penalty – Show 115 from 2014-12-09T15:31:32

The Industry’s Favorite SEO Podcast #EDGETALK : When You Should Kill Your Domain After a Google Penalty So, it has come down to this. Your website was hit with a Google penalty, and you are seeing ...

Interview with Quinn Buckner At Fail Fest 2014 – Show 114 from 2014-12-03T16:57:25

The Industry’s Favorite SEO Podcast #EDGETALK : Fail Fest 2014 at Launch Fishers – Interviews with Gerry Dick, Quinn Buckner, Scott Fadness, Scott Hill, and Tiffany Sauder We have been talking to s...

Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle – Show 113 from 2014-11-26T12:46:05

The Industry’s Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit – Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle We have been talking to some of the brightest talents in t...

Interview with Governor Mike Pence and Steve Forbes – Show 112 from 2014-11-18T15:13:17

The Industry’s Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit – Interviews with Governor Mike Pence / Steve Forbes Have you ever wanted to know how Indiana is doing in attracting new tec...

Steve Forbes&Innovation Summit in Indianapolis – Show 111 from 2014-11-08T20:48:44

The Industry’s Favorite SEO Podcast #EDGETALK : Steve Forbes interview about the Indianapolis Innovation Summit There’s a singular event happening here in Indianapolis this week that demonstrates o...

Email Marketing Techniques&Holiday Themed Emails – Show 110 from 2014-11-04T15:23:08

The Industry’s Favorite SEO Podcast #EDGETALK : Email Marketing Techniques Want to hear a whole show about Email Marketing? Well, we’re going to give it to you. Topics we’ll talk about this segment...

Google Penguin 3.0 – Show 109 from 2014-10-29T12:38:01

The Industry’s Favorite SEO Podcast #EDGETALK : Penguin 3.0 Alright – this is why you listen to this show. Another update from Google hit this week and it is taking it’s toll. Get the skinny on wha...

What is Enterprise SEO? – Show 108 from 2014-10-21T12:24:09

The Industry’s Favorite SEO Podcast #EDGETALK : Managing Enterprise SEO Projects While the vast majority of search engine optimization projects performed by search marketing agencies are for small ...

Forget Mobile Strategy – Show 107 from 2014-10-07T12:14:10

The Industry’s Favorite SEO Podcast #EDGETALK : You Shouldn’t Have a Mobile Strategy You have been talking with your marketing team and the development firm you have selected, all focused on develo...

Identifying Outdated SEO Techniques – Show 106 from 2014-09-30T13:36:44

The Industry’s Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don’t Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn’t...

Ditching the Keyword Ranking Reports – Show 105 from 2014-09-23T13:14:33

The Industry’s Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site’s performance on search engines over the last few years,...

Email Newsletters Best Practices – Show 104 from 2014-09-16T13:19:54

SEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There – I’ll just say it! Newsletters are a powerful tool to promote your business and attract and retain n...

Kottages 4 Kids&Bloomerang – Show 103 from 2014-09-09T12:30:02

The Industry’s Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket ...

Lessons from the Ice Bucket Challenge – Show 102 from 2014-09-04T13:55:56

The Industry’s Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we’ve got to talk about this – The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there ...

How To Create Shareable Content – Show 101 from 2014-08-26T17:20:44

The Industry’s Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? ...

Pigeon Droppings and Site Strategics’ 10-Year Anniversary – Show 100 from 2014-08-20T14:46:07

The Industry’s Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search...

10-Minute Adwords Optimization Checklist – Show 99 from 2014-08-05T14:49:12

The Industry’s Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most...

Social Media Advertising&Citation Resources – Show 98 from 2014-07-29T14:25:54

The Industry’s Favorite SEO Podcast #EDGETALK : SOCIAL ADVERTISING With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising option...

How To Do Keyword Research – Show 97 from 2014-07-18T17:24:20

The Industry’s Favorite SEO Podcast #EDGETALK : HOW TO DO KEYWORD RESEARCH While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty con...

10 Web Form Tweaks For Better Leads – Show 96 from 2014-07-05T20:00:25

The Industry’s Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That’s why you have a website, and that’s what you have invested in over the years. Getting ...

Lessons from Bad Copy – Show 95 from 2014-06-30T13:05:59

The Industry’s Favorite SEO Podcast #EDGETALK : LESSONS FROM BAD COPYWRITING We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is that makes the copy ...

Google’s Panda 4.0 Update and What It Means For Ecommerce – Show 94 from 2014-06-14T20:00:35

The Industry’s Favorite SEO Podcast #EDGETALK : Panda 4.0 and Ecommerce Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or au...

All About WordPress – Show 93 from 2014-06-09T17:06:07

SEO Radio Podcast #EDGETALK : ALL ABOUT WORDPRESS Since 2003, WordPress has become the go-to content management system for web developers. In fact, WordPress has been downloaded well over 60 millio...

Words to Avoid using on Landing Pages – Show 92 from 2014-05-24T18:17:06

The Industry’s Favorite SEO Podcast #EDGETALK : WORDS TO STOP USING ON YOUR WEB SITE Let me guess…You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your webs...

Interview Jason Bourg of WDD Software – Show 91 from 2014-05-17T20:00:42

The Industry’s Favorite SEO Podcast #EDGETALK : Enemy of Success – the Fixed Bid Project What is the challenge to every professional service or consultant firm? It’s the estimate – clients want you...

Scientific Guide to Writing the Best Tweet – Show 90 from 2014-05-10T18:00:52

SEO Radio Podcast #EDGETALK : SCIENTIFIC GUIDE TO THE BEST TWEETS Ever wanted to know the secret tricks to doing something the right way? If you’re focused on online marketing, you’re going to alwa...

How To Deal With Negative Reviews – Show 89 from 2014-05-03T20:00:15

The Industry’s Favorite SEO Podcast #EDGETALK : SPINNING NEGATIVE REVIEWS INTO GOLD “There are people on this earth who just don’t want to be happy.” As business owners, we have to be ready to deal...

What You Thought You Know Sbout CRO is Wrong – Show 88 from 2014-04-26T20:00:10

SEO Radio Podcast #EDGETALK : WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at...

How To Convert The Lost Visitor – Show 87 from 2014-04-19T18:54:15

The Industry’s Favorite SEO Podcast #EDGETALK : CONVERTING LOST VISITORS They came and left. Without even leaving you a like. It’s the visitor to your website, the ones we don’t connect with in any...

Social Media Spring Cleaning Checklist – Show 86 from 2014-04-05T19:22:42

The Industry’s Favorite SEO Podcast #EDGETALK : SOCIAL MEDIA SPRING CLEANING It’s that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It’s a time of...

Negative SEO Mercenaries – Show 85 from 2014-03-29T20:00:42

SEO Radio Podcast #EDGETALK : Negative SEO Mercenaries Here’s an email that you don’t really want to receive: Simply put, an anonymous/generic email contacting you, threatening to build thousands o...

Going Beyond SEO – Show 84 from 2014-03-22T19:00:30

The Industry’s Favorite SEO Podcast #EDGETALK : Beyond SEO If you have listened to the show for a long while, and have used what we covered – you have the best standard practices in SEO, you’re lik...

5 Mistakes in Setting Up a Website – Show 83 from 2014-03-15T15:02:54

The Industry’s Favorite SEO Podcast #EDGETALK : 5 Mistakes in Setting Up a Website Whether you’re providing a product, service, or launching an online storefront, your website not only should refle...

Local SEO&Marketing Myths – Show 82 from 2014-03-01T16:07:50

The Industry’s Favorite SEO Podcast #EDGETALK : LOCAL SEO & MARKETING MYTHS As internet marketers, we frequently encounter local business owners that haven’t had time to really understand online ma...

Evolution of Search – Show 81 from 2014-02-22T19:23:13

The Industry’s Favorite SEO Podcast #EDGETALK : EVOLUTION OF SEARCH The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly ne...

Michael Alden, author of Ask More / Get More – Show 80 from 2014-02-15T19:03:10

The Industry’s Favorite SEO Podcast #EDGETALK : Michael Alden, Author of “Ask More / Get More” We’re talking to Michael Alden the author of a brand new book “Ask More, Get More” that was released F...

Google Manual Penalty Removal&5Cs of Content Marketing – Show 79 from 2014-02-08T17:36:29

The Industry’s Favorite SEO Podcast #EDGETALK : Google Manual Penalty Removal & 5Cs of Content Marketing Times have changed in the search engine ranking world. Years ago – your buy links to get you...

Are You Penalized by Google? – Show 78 from 2014-02-01T19:34:41

The Industry’s Favorite SEO Podcast #EDGETALK : Are You being Penalized by Google? 3 Steps to discover and get out of the penalty box It’s midnight and you can’t sleep. You’re searching for your si...

Mobile Steps and Net Neutrality – Show 77 from 2014-01-18T21:00:10

The Industry’s Favorite SEO Podcast #EDGETALK : 6 STEPS TO MOBILE & NET NEUTRALITY 48% of mobile users begin mobile shopping-related exploration on a search engines, not on branded apps or websites...

Irving Fain CEO of Crowdtwist – Show 76 from 2014-01-11T17:21:34

The Industry’s Favorite SEO Podcast #EDGETALK : IRVING FAIN, CEO of CROWDTWIST How is marketing evolving in its understanding of social media? You certainly see large brands now participating in th...

2014 New Media Marketing Predictions – Show 75 from 2014-01-08T04:06:30

SEO Radio Podcast #EDGETALK : 2014 New Media Marketing Predictions Would you like to know what is coming up in 2014 for Digital Marketing and Online Success This is the show to listen to! Check it ...

Site Strategics Client Successes – Show 74 from 2013-12-21T21:00:22

The Industry’s Favorite SEO Podcast #EDGETALK : Site Strategics Successes! If you’re heard our show for a while, you’ve heard us talk about a number of topics inside digital marketing: Search Engin...

Internet Marketing in 2013 Year in Review – Show 73 from 2013-12-15T20:54:57

The Industry’s Favorite SEO Podcast Listen to our 2013 Review of Internet Marketing and Online Stories of 2013 Erin Sparks, Doug Karr and Tom Brodbeck review Internet Marketing Trends that happened...

Ways to Use Social Media for Cyber Monday – Show 72 from 2013-11-30T21:00:26

The Industry’s Favorite SEO Podcast It’s coming – Cyber Monday… And your prospect shoppers know it! Every Cyber Monday, shoppers “arrive” online in droves searching for special incentives and deals...

Lauren Littlefield of Right On Interactive – Show 71 from 2013-11-23T21:00:54

The Industry’s Favorite SEO Podcast Have you been trying to figure out your ROI for your website and digital marketing initiatives? Maybe you have been thinking about the wrong ROI! We have in hous...

5 Marketing Habits Made Worse Online – Show 70 from 2013-11-18T23:18:38

SEO Radio Podcast It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing the...

Jeffrey Rohrs, Author of Audience – Show 69 from 2013-11-02T22:31:31

The Industry’s Favorite SEO Podcast #EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE Every company needs audiences to survive. They are where you find new customers and develop more profitable relatio...

Interview with PERQ – Consumer Incentives – Show 68 from 2013-10-26T20:00:15

SEO Radio Podcast #EDGETALK : LEADER IN CONSUMER INCENTIVES – PERQ We have a couple of guests in house for this week’s show. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This ...

How To Improve eCommerce SEO Rankings – Show 67 from 2013-10-19T20:00:11

The Industry’s Favorite SEO Podcast Have you wondered why your nice shopping cart site’s pages aren’t ranking. It probably took some time to build the entire site – and you’re scratching your head ...

Google Hummingbird Update – Show 66 from 2013-10-12T20:00:07

The Industry’s Favorite SEO Podcast Well Google’s done it again: A new algorithm change – what does that mean? Google changes how it presents content in its search results regularly, to improve the...

Google Keyword Data Apocalypse – Show 65 from 2013-09-28T20:00:35

The Industry’s Favorite SEO Podcast Google has stopped providing ANY Keyword Data There’s a bit of information that you need to know now if you are doing online marketing for your website. Google K...

Interview: Tom Webster from Edison Research – Show 64 from 2013-09-21T20:00:34

The Industry’s Favorite SEO Podcast Interview with Tom Webster from Edison Research We’ve got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Resear...

Redefining the Website – Show 63 from 2013-09-14T20:00:01

The Industry’s Favorite SEO Podcast The Definition of a Website Must be Updated Out With The Old Unfortunately, the current outdated definition of a website has perpetuated the view of a website as...

Three Reasons Why Websites Fail – Show 62 from 2013-09-07T20:00:05

The Industry’s Favorite SEO Podcast A recent study showed that 72% of all websites are failing to attract new visitors and convert leads. Consider this: There are about 700 million websites. But to...

Mark Schaefer – Physics of Social Content – Show 61 from 2013-08-31T20:00:48

The Industry’s Favorite SEO Podcast #EdgeTalk : Mark Schaefer – Physics of Social Content We’re going to be talking about something today that is a concept that all marketers need to embrace if the...

5 Ways to Stop Content Theft – Show 60 from 2013-08-24T20:00:46

The Industry’s Favorite SEO Podcast #EdgeTalk : STOPPING CONTENT THEFT It’s Show 60! Yes 60! Hoot Hoot! If you have a blog, write articles for content websites, or manage an online magazine, chance...

15 Ways To Build Your Brand’s Authority – Show 59 from 2013-08-17T20:00:44

The Industry’s Favorite SEO Podcast EdgeTalk : 15 Ways To Build Your Brand’s Authority We’re talking Checklists – so get your pencils ready! These days, authority matters. Not only will building yo...

IEDC – Indiana Economic Development Corp Issues – Show 58 from 2013-08-10T19:00:49

SEO Radio Podcast EdgeTalk : IEDC Indiana Economic Development Corp Issues Today we’re talking about a local Indianapolis Business issue that has come to light, concerning capital investment into s...

Interview with Jason Keath of Social Fresh – Show 57 from 2013-07-27T20:00:08

The Industry’s Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the...

Jay Baer&His Social Media Book – Youtility – Show 56 from 2013-07-20T20:00:52

The Industry’s Favorite SEO Podcast EdgeTalk : Jay Baer & Youtility We have the opportunity to speak with a leader in online marketing, the hype-free digital marketing strategis, speaker and author...

How To Optimize Your Videos For Search – Show 55 from 2013-07-13T20:00:05

The Industry’s Favorite SEO Podcast EdgeTalk : What’s the second largest search engine? Did you know it is YouTube? If you didn’t know that, then there’s a lot of new traffic that could be in front...

What is the One Thing that Stops Conversion? – Show 54 from 2013-07-06T20:00:49

The Industry’s Favorite SEO Podcast EdgeTalk : What’s The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they cli...

Ecommerce SEO Tips and Jack Klemeyer – Show 53 from 2013-06-22T20:00:35

The Industry’s Favorite SEO Podcast EdgeTalk : We have top tips that you need to know if you have an online store, it’s critical for the success of your site – Top Tips for Ecommerce SEO We’re also...

Failing in Consumer Trust – Show 52 from 2013-06-15T20:00:34

The Industry’s Favorite SEO Podcast EdgeTalk : If Building Consumer Trust is the Key to Social Media, Why Are We Blowing It? We found a great article from Adobe’s Marketing blog which mentioned a s...

Google Penguin Update Round 2! – Show 51 from 2013-06-08T20:00:03

The Industry’s Favorite SEO Podcast EdgeTalk : Google’s Penguin Update, Round 2! You know we talk about Google regularly, and when there’s an update, we’re very attentive. Why? It means your opport...

Interview: SWIPP with Christopher Carfi – Show 50 from 2013-05-25T20:00:41

SEO Radio Podcast EdgeTalk : Christopher Carfi VP, Platform Products at Swipp Inc. What are the challenges that marketers face in determining consumer sentiment, and consumer intent? The post appe...

Google is NOT Out to Get You from 2013-05-18T20:00:45

The Industry’s Favorite SEO Podcast Google is NOT Out to Get You! Article from : Nick Stamoulis @ Search Engine People Our New App has Rolled Out! In both Google Play and App Store! Check out the f...

Why Does SEO Take So Long? – Show 48 from 2013-05-11T20:00:38

The Industry’s Favorite SEO Podcast Why Does SEO Take So Long? Article from : Chris Sparks @ Search Engine Journal We live in a fast-paced, moving society. From fast food, to movies, to SEO…we want...

Matt Cutts 5 Basic SEO Mistakes – Show 47 from 2013-05-06T15:45:07

The Industry’s Favorite SEO Podcast Googles’ MATT CUTTS : Are You Making 5 Basic SEO Mistakes? Article from : Danny Goodwin @ Search Engine Watch Matt Cutts, head of Google’s Web Spam team, recentl...

Content Marketing Lessons from the Bible – Show 46 from 2013-04-28T02:05:14

The Industry’s Favorite SEO Podcast Why the Bible is the only Content Marketing Guide you’ll ever need.. There are 773,692 words in the Bible. It is one of the most read books of all time. The cont...

Jeremy Epstein of Sprinklr.com – Show 45 from 2013-04-20T20:00:28

The Industry’s Favorite SEO Podcast Jeremy Epstein of Sprinklr.com : We were glad to be joined this week by Jeremy Epstein from Sprinklr to discuss their social media platform and to discuss the im...

How To Earn Links with Relevance – Show 44 from 2013-04-06T20:00:59

SEO Radio Podcast Link Earning – the Goal of Relevance We cover an article by Ken Lyons regarding strategies to get Inbound Linking with authoritative content, interviews and spotlights. And: Did y...

Taking Care of Your Own SEO Backyard – Show 43 from 2013-03-30T20:00:25

The Industry’s Favorite SEO Podcast 5 Tasks to Clean Up Your Own SEO Backyard: What You Don’t Know WILL Hurt You! Erin recently gave a presentation at the Revenue North Business Growth Summit in In...

Client Showcase : Sarah Fisher Hartman Racing – Show 42 from 2013-03-23T20:00:39

The Industry’s Favorite SEO Podcast Site Strategics Client Showcase: Sarah Fisher Hartman Racing Had great success with our client Sarah Fisher Hartman Racing during the 2012 IndyCar Season! We’re ...

How to Setup Google Authorship – Show 41 from 2013-03-16T20:00:41

The Industry’s Favorite SEO Podcast GOOGLE AUTHORSHIP – A Strong Ranking Factor Explained Want to know a secret that is becoming a very strong factor in Google ranking? Ever wonder why some people’...

Who Are You? – Local SEO – Show 40 from 2013-03-09T21:00:21

The Industry’s Favorite SEO Podcast Google Want’s to Know Who YOU Are – LOCAL SEO The internet wants to know who you are as a business, are you telling them? We have all the tips to help Google mee...

Why Aren’t They Buying : Tips to Find Out – Show 39 from 2013-03-02T21:00:44

The Industry’s Favorite SEO Podcast Five ways to find out why your customers aren’t buying from you Want to find out WHY your customers aren’t buying from you?  Listen in on our show this week to f...

Google Enhanced Adwords – Show 38 from 2013-02-23T21:00:27

SEO Radio Podcast Google Adwords – Google Announces Enhanced Adwords There are a lot of business owners and web marketers who are upset at the recently released Google Enhanced AdWords rules change...

Guy Kawasaki and APE – Show 37 from 2013-02-16T21:00:13

The Industry’s Favorite SEO Radio Podcast Talking to Guy Kawasaki on the Edge of the Web! We are so excited to have Guy on to talk about his new book: APE: Author, Publisher, Entrepreneur-How to Pu...

Katy Keim of Lithium – Show 36 from 2013-02-09T21:00:38

The Industry’s Favorite SEO and Digital Marketing Podcast Today we speak with an industry leader in social marketing, commerce and connection – Katy Keim from Lithium Would you like some insights i...

How Social Signals Affect SEO – Show 35 from 2013-02-02T21:00:27

SEO Radio Podcast Why does my business need to be in social media and does it even affect my search rankings? Well, we’re here to tell that it’s real, it’s affect your site right now, and it’s HERE...

How Does Bounce Rate Affect SEO? – Show 34 from 2013-01-26T21:00:57

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking with a successful client HTS Therapy! We have had a 3-year client relationship with...

Client Focus with HTS Therapy – Show 33 from 2013-01-19T21:00:34

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the our Consumer Intent Marketing. To...

Are You Keyword Dependent? – Show 32 from 2013-01-12T21:00:05

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about our 2013 Internet Marketing Predictio...

SEO Predictions for 2013 – Show 31 from 2013-01-05T19:00:26

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Blogging. To listen to o...

SEO Resolutions for 2013 – Show 30 from 2012-12-29T21:00:41

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Bloggging. To listen to ...

How to Leverage Your Team For In-House Blogging – Show 29 from 2012-12-22T21:00:18

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the Innovations Program and the Twitter Experiment with Don Wettrick. To list...

Innovations&the Twitter Experiment with Don Wettrick – Show 28 from 2012-12-15T21:00:59

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the PRWeb Scam as well as catching up with the latest information from Market...

PRWeb Google Scam and SEO Myths – Show 27 from 2012-12-08T21:00:05

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about Holiday Ecommerce Promos as well as c...

Holiday Promos and How to Screw up Content Marketing – Show 26 from 2012-12-01T21:00:16

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Planning your 2013 Online Market...

Planning Your Online Marketing Budget – Show 25 from 2012-11-24T23:00:55

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update...

Ecommerce Toolbag – Show 24 from 2012-11-17T14:00:05

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest ...

What Lurks Beneath Penguin Updates – Show 23 from 2012-11-10T14:00:09

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about how frequently you should be doing SE...

How Often Do You SEO? – Show 22 from 2012-11-03T13:00:42

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality conten...

Google Connections with MarketingTech Blog – Show 21 from 2012-10-27T15:51:42

The Industry’s Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality conten...

Content is King – Show 20 from 2012-10-20T13:00:12

The Industry’s Favorite SEO and Digital Marketing Podcast It may be cliche, but it is the truth. Content really is King in the internet marketing world. Great content leads to natural links and hig...

The Return of the Google Dance – Show 19 from 2012-10-12T22:01:34

The Industry’s Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Goo...

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18 from 2012-09-28T19:23:10

SEO Radio Podcast Episode 18 was spent talking about Google’s AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowl...

New Media Day with IU of Kokomo – Show 17 from 2012-09-17T16:04:43

The Industry’s Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the lat...

Hidden Costs of Cheap SEO – Show 16 from 2012-09-09T19:50:20

The Industry’s Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your web...

Social Media Analogies – Show 15 from 2012-09-04T12:39:53

The Industry’s Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To’s. We also spent a segment talking about some int...

Mobile Web Sites&Mobile Search – Show 14 from 2012-08-25T13:53:55

The Industry’s Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out...

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13 from 2012-08-20T11:54:25

The Industry’s Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the ...

Douglas Karr on Infographics | Local Links for Local Search – Show 12 from 2012-08-04T15:01:09

The Industry’s Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance...

Interactions&Infographics | Top 10 Landing Page Tweaks from 2012-07-07T13:55:44

The Industry’s Favorite SEO and Digital Marketing Podcast Have your created an infographic for your blog? Do you know what an infographic is? We go through the basics of infographics and tell you h...

Interview Questions for an SEO | 5 Small Business SEO ROI Secrets – Show 10 from 2012-06-23T18:01:03

The Industry’s Favorite SEO and Digital Marketing Podcast There a lot of search engine optimization (SEO) companies out there, with a lot of them practicing black hat techniques that violate Google...

Local Search Engine Optimization | Google+ Local / Places from 2012-06-09T14:11:07

The Industry’s Favorite SEO and Digital Marketing Podcast This past week Google has announced the creation of Google+ Local pages to replace the Google Places pages. During this show, we help expla...