#49. Google's Head of Brand&Reputation Talks On The Power of Technology in Enabling Women in the MENA Region with Zain Masri - a podcast by Ally Salama

Zain Kamal Masri is the Head of Brand& Reputation at Google MENA. Zain launched"Maharat min Google", a digital skills program that trained over 1,000,000 people, of which 50% are women and 54% found a job or grew in their business/career as a result. She also launched “YouTube Batala,” a content hub featuring more than 400 female creators from across the Arab world. Masri and her team help Google select the doodles for the region, at least 50% of doodles in the Arab world have celebrated women. Zain was selected as part of Forbes 30 Under 30, UN Women Gender Innovation Agora, and as an IMF Youth Fellow.


Timestamps[1:00] Self-introduction by Zain[3:00] How technology enables women in the MENA region. 
[6:30]Facing challenges within the Arab culture and educational systems.                  
[10:00]Allyship and empowering women in the MENA region
[13:30]Breaking society norms and having representation for minorities.
[15:40]Mental health talk and importance
[21:30]How Zain balances her mental wellbeing with everyday life.
[28:00]final words 
Quotes“Culture is interwoven in our daily lives.”
“Troubleshooting and thinking of solutions is a great first step.”“The difference between diversity and inclusion is diversity having gender, color, race, and backgrounds, but inclusion is really feeling empowered enough to share your perspective.”
“I believed in the power of mental health in shaping everything around us.”“Mental health isn’t something that was embedded in our educational systems.”“ companies lead by example in making sure their employees prioritize their mental health and wellbeing.”
“Technology is a tool to help bring the best out of the [MENA]region.”
“personal branding is story-telling.”Key lessons:
Technology (in the MENA region) can help women be included, and with time have a seat at the table. 
Breaking the cultural cycle is important, and should begin with the educational systemChampioning people who are breaking the mold will encourage more women and more minorities, in general, to step up within their communities.
It’s important to listen to your body and learn when you need to take a break. 
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Empathy Always Wins: The World's Exclusive Leadership& Mental Health Podcast. © Ally Salama 2020.

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