EP12 with Jeremy Miller and Ally Salama | How to Build a Sticky Brand Leading with Empathy&Vulnerability - a podcast by Ally Salama

EP12 | How to Build a Sticky Brand Leading with Empathy& Vulnerability-
Listen and Donate The EMPWR FUND https://elneya.org/causes/the-empwr-mental-health-fund/ (here) to help Ally provide adequate mental health resources for Youth in his home nation, Egypt. (In partnership with El Neya Charity)-
Jeremy Miller is the president of Sticky Branding. He shows organizations of all sizes how to stand out, attract customers, and grow remarkable brands. 
He is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name. His blend of humour, stories, and actionable ideas will inspire you to innovate and grow your business and brand. His path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. 
Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.-
Key Timestamps:[4:00]BNI’s concept of “Givers Gain”.
[10:00]Pioneering his own family business. 
[16:00]A story on trust, vulnerability and empowerment. 
[19:00]How do you fit the right fit for your purpose driven company?
[22:00]How are companies harnessing their creative potential winning?
[24:00]Emotional Intelligence in Leadership
[30:00]How do you define Sticky Branding?
[32:00]How can Social Entrepreneurs leverage Sticky Branding?
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⚡️Join Now our Youth Changemaker’s Official WhatsApp Group https://chat.whatsapp.com/LfVHSbQNDIVHUO9xPaRTjW (here)!-
Quotes by Jeremy Miller“It’s not about the business you’ve built it’s about the business you’re building. What are we going to build next?”My measure of success in my work is your ability to use my ideas and apply them.“If you wanna trust and empower people to be successful you have to be vulnerable and let them be them and you have to be you and share what’s working and what isn’t working and that’s scary as all hell.”“It’s the leader’s job to make somebody successful in their job. They can’t magically just figure out what you need and suddenly be making you money and the company profitable.”

“You gotta kiss a lot of frogs to find a prince.”“Everybody is creative. Inside every corp is invite creative potential. I really do believe it’s the organizations that are trying to unlock the creative geniuses of their employees are those who’s winning.”

“The ability for a business to grow is dependant on the ability of the entrepreneur to change”“The thing is EI can change. Your personality is hardwired into who you are. But Emotional Intelligence is behavioural you can in effect change. If you know where you’re at, then you can grow.”

“Your EI is something you can change evolve and grow. That is scientifically validated and that means you can always become a better leader.”“You can be an uber driven entrepreneur but if you’re not vulnerable enough to ask for help you’re never going to succeed.”

“If you wanna make change. you wanna brand. If you look at all the greatest social enterprise they’re all we’ll know, they all have clear missions, purpose and intended impact, and the ability to communicate your vision in a contained way so anyone gets it.”“So If you truly wanna have social impact, then you need to have an economic engine. Doesn’t mean you have to do it for profit. but you need to grow. As a social entrepreneur: your business matters.”-...

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